This is the published version: Thakur, Amit Kumar, Narula, Sapna A. and Zutshi, Ambika 2015, Integrating and implementing CSR: A case of CONCOR (Container Corporation of India) in India, in Development-oriented corporate social responsibility, Greenleaf Publishing, Sheffield, Eng., pp.143-157. Available from Deakin Research Online: http://hdl.handle.net/10536/DRO/DU:30080353 Reproduced with the kind permission of the copyright owner. Copyright : 2015, Greenleaf Publishing