THIS IS NOT A GAME. - UCLA Design Media Arts / …classes.dma.ucla.edu/Winter09/161A/projects/derekh/ARG Presentation... · Employment Opportunities Staff Telephone Directo Employe

THIS IS NOT A GAME.Derek Heath presents:

The world of ARGs in 6½ minutes

Take the real world, Intertwine a fictional narrative, Make it a game!

Alternate Reality Games (ARGs)

Capers Choose Your Own Adventure Flashmobbing

Some predecessors

Networked Technology

Promotional ARGs

Dark Knight ARG

Grassroots ARGs

Lockjaw ARG

Productized ARGs

Perplex City ARG

Single Player ARGs

The LOST Experience

Training/Educational ARGs

SMB : Missed Steaks

Exposition

Interaction

Challenges

Problems

The Future!

Hon, Dan “Everything You Know About ARGs Is Wrong” (Dec 22 2008). Available from: <http://sixtostart.com/onetoread/2008/everything-you-know-about-args-is-wrong/> (accessed 13 March 2009).

Martin, Adam, ed. 2006 Alternate Reality Games White Paper. International Game Developers Association, 2006. <http://www.igda.org/arg/resources/IGDAAlternateRealityGames-Whitepaper-2006.pdf>.

Peters, Steve. “Lockjaw” (2006). Available from:<http://www.arghive.com/lockjaw/>(accessed 13 March 2009).

Thompson, Brooke H. Brooke Thompson : Alternate Reality Gaming. <http://www.mirlandano.com/portfolio/arg/smb/index.html>.

…and a little bit of Wikipedia.

Sources