Page 1
Miquel Duran @miquelduran http://miquelduran.net [email protected]
This is me and my digital circumstances
Miquel DURAN Institute of Computational Chemistry and CatalysisCàtedra de Cultura Científica i Comunicació Digital
Universitat de [email protected] @miquelduran
Doctoral School, UNavarra – 15/1/2016
This presentation is available at http://slideshare.net/quelgir
Page 2
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Key photo yesterday at @cienciabar
Page 3
Miquel Duran @miquelduran http://miquelduran.net [email protected]
This is me
• MicroCV at twitter: University professor. Research in Quantum Chemistry. Digital Science Communication, Magic and Science, MOOCs, TEDx events, Open Knowledge
• Full Professor of Physical Chemistry at Universitat de Girona. Research in quantum Chemistry - Nonlinear optical properties of molecules, two-electron densities, and weak molecular interactions.
This is me too
• I like magic, railways, lateral thinking, food markets, humour, mountain biking, languages, …
• Best friend: our cat Auri https://twitter.com/arnauduran/status/441597227241177088/photo/1/large
And this is even me
Page 4
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Did you know that today…
• Wikipedia turns 15!• http://15.wikipedia.org
Page 5
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Many keys and ways for digital communication of knowledge
Page 6
Miquel Duran @miquelduran http://miquelduran.net [email protected]
#Selfie: it’s all about reputation
(Not a CC image)
Page 7
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Little Quantum Red Riding HoodIs she taking the rational lane or the emotional one?
Is the wolf eating her grandma?Answers: Both and both (quantum wolf too!)
Page 8
Miquel Duran @miquelduran http://miquelduran.net [email protected]
What has changed recently in (y)our neighborhood?
• Almost everyone has now a smartphone (mobility)
• High bandwidth (video consumption)• Ease of video production and streaming
• And the Internet of things
Page 9
Miquel Duran @miquelduran http://miquelduran.net [email protected]
This is me…
• And my archive…
• And my laptop• And my tablet• And my smartphone • [And my smartwatch]
• i.e., …
Page 10
Miquel Duran @miquelduran http://miquelduran.net [email protected]
This is me and my digital circumstances
http://www.flickr.com/photos/mikebabcock/3600077025/
Page 11
Miquel Duran @miquelduran http://miquelduran.net [email protected]
But…
This is also memy batterymy plugsmy WiFi
and my 3G
Is it sustainable?
Page 12
Miquel Duran @miquelduran http://miquelduran.net [email protected]
On Social Networking and Academics
• We would like scientists to – understand wholly that communicating their
research and taking care of new knowledge (content curation) is a key feature towards their future,
– because of its intrinsic interest and social service, – but also as a requisite to new project calls places
by the different research agencies
Page 13
Miquel Duran @miquelduran http://miquelduran.net [email protected]
@LSEImpactBlog http://blogs.lse.ac.uk/impactofsocialsciences/
Page 14
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Warwick Knowledge Centre http://www2.warwick.ac.uk/knowledge/
Page 15
Miquel Duran @miquelduran http://miquelduran.net [email protected]
There are two kinds of rankings: (1) bad, and (2) very bad
• Metrics unknown• Metrics perhaps useless• What about Klout, Kred, PeerIndex, …?• What about simpler outcomes?• New: Altmetrics (open publishing)
Page 16
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Disruptive change at universities? Maybe not (yet)
• The web 2.0 must transform the university, rather that be added to its routine activity
• Strategic attitude – changing University via conversations, via social networking– Professor-researcher 2.0– Professor-researcher: director, actor or secondary
person?
Innosfera, Vilanova i la Geltrú, 12/6/2010
Page 17
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Indeed, ther is a quadruple level in branding and reputation
• Institutional / university level• Departmental / Research Institute level• Research Group level• Personal level
• Different brands• Reputation hindered by current economic
downturn
Page 18
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Science Communication 2.0• Communicating Research – 4 levels at least
– Refereed Papers– Communications in General Science Journals– Dissemination of Science and Research– Talking to young people
• Different formats:– Classical article– Video (YouTube Generation)– Website / mobile / Social (the newest generation)
• Socialization through facebook, twitter, flickr, instagram, youtube, tumblr, pinterest and any other system that may appear right today
Page 19
Miquel Duran @miquelduran http://miquelduran.net [email protected]
But we also have facebook, youtube, flickr, etc etc
• Our blog/website shoud be our main asset• Facebook and other social networks are used to
amplify our website, to engage in conversations and to share content
• The Web 2.0 Culture spreads fast amont students, but not so much among researchers (I don’t have time for that)
• Days should be longer than the current 25 hour limit!
Page 20
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Do research groups communicate?• The 3 worlds (individual, group and
isntitution) communicate differently!• Everythink depends too much on
individual attitudes.• The Web 2.0 Culture is an attitude!• The current economic difficulties prevent
enthousiastic involvement in communication, e.g. in Science Outreach activities
Page 21
Miquel Duran @miquelduran http://miquelduran.net [email protected]
What about academic units (departaments and institutes)
• Departments, even though they gather most part of research force, are too focused on teaching. Communication of research is scarce
• Research Institutes communicate slightly better, but few of them use English as their primary language
• Use of English and amount of communication is related to Internationalitzation
Page 22
Miquel Duran @miquelduran http://miquelduran.net [email protected]
What about researchers?
• Almost no one communicates his/her current research
• Some communicate key aspects of their academic/research life
• Much easier if related to Social Science• Hard Science is difficult to communicate• Struggle in Humanities: yet thinking in a move
toward Digital Humanities
Page 23
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Responsible Research and Innovation: How do we receive feedback?
• RRI: Key element of Horizon 2020• Meetings with Research and Innovation stockholders
(i.e., companies, private sector)• Meeting parents and families at outreach activities• By means of online activities• Bringing young students to the University/Research
Center, practical activities• Formal interaction with other Public Institutions,
government officials, elected citzens• Above all: be active!
Page 24
Miquel Duran @miquelduran http://miquelduran.net [email protected]
So let’s try 8+ ways to communicate in the Net!
Page 25
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Blogging• My blog Edunomia http://edunomia.net• My mesoblog edunoming http://edunoming.wordpress.com• My microblog (twitter) @miquelduran
http://www.flickr.com/photos/cambodia4kidsorg/267060150/
Page 26
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Perhaps blogs (short texts+images) are currently losing appeal
Page 27
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Social networking
• General and specific (scientific)
Page 28
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Science dissemination
Page 29
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Magic (->personal skill)
The Magic of the Periodic Table of the Elements, G4G11 Atlanta 3/14Magic, Science and Confessable Secrets, new MOOC at #MiriadaX
Page 30
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Open Science• Sharing, Collaboration, Cooperating
http://www.flickr.com/photos/100477638@N03/10204741904/
Page 31
Miquel Duran @miquelduran http://miquelduran.net [email protected]
TEDx-style talks
Marcel Swart (ICREA): “I’m a chemist – and proud to be so”
Page 32
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Video as a new basic personal skill
Page 33
Miquel Duran @miquelduran http://miquelduran.net [email protected]
MOOC• Another way of Science Communication
http://www.flickr.com/photos/mathplourde/8620174342/
Page 34
Miquel Duran @miquelduran http://miquelduran.net [email protected]
(1/2 way!) make others communicate
http://www.flickr.com/photos/chrisperriman/9276563408/
Page 35
Miquel Duran @miquelduran http://miquelduran.net [email protected]
• Communicating, disseminating, promoting Science and Research should be one of the keys taks of a Senior Researcher
• Junior Researchers should acquire those skills and attitudes during their Ph.D. period
• And do not forget: Content is king! Without content, there is nothing to share
Page 36
Miquel Duran @miquelduran http://miquelduran.net [email protected]
And now what?
Page 37
Miquel Duran @miquelduran http://miquelduran.net [email protected]
In Search of Lost Time(Why do academics work so much?)
• Inside Higher Education 3 March 2014http://www.insidehighered.com/advice/2014/03/03/essay-why-faculty-members-work-so-much
• As I am writing this article, I should be writing something else: an email to an editor, an email to an author, a letter of recommendation, notes for tomorrow’s classes, comments on students’ papers, comments on manuscripts, an abstract for an upcoming conference, notes for one of the books I’m working on. I cannot remember the last time I ended a day having crossed everything off my to-do list.
Page 38
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Matt Cutts’ TEDTalk: Try something new for 30 days
• Is there something you've always meant to do, wanted to do, but just ... haven't? Matt Cutts suggests: Try it for 30 days. This short, lighthearted talk offers a neat way to think about setting and achieving goals.
http://www.ted.com/talks/matt_cutts_try_something_new_for_30_days
Page 39
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Why don’t you … ?• Why don’t you blog once a week? You’ll be surprised about its
value after some time!• Why don’t you shoot a #selfie every now and then? • Why don’t you start a Scientifc Insragram, Tumblr, Flickr… or
Youtube. Your Science city. Your trips.• Why don’t you tweet about an article or idea on your field of
knowledge found in the Internet?• Why don’t you tweet about your Group? Group meeting,
congresses, conferences, talks, papers…• Why don’t you attend “Ciencia en Redes”, Madrid, 8 May
2014?
Page 40
Miquel Duran @miquelduran http://miquelduran.net [email protected]
ISCiCo• Scientific Communication Course (master level), in English.
Wiki http://iscico.wordpress.com• Hey… We got 30K views of the 5 PPT files in Slideshare!
Our most-viewed file: >9.000 times, cf. my most-cited paper >900 times.
• Content:– This is me and my digital circumstances– Let's communicate!– Let's collaborate!– Metrics and outreach– Good practices
Page 41
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Investigación Científica 2.0.1:Claves para una sociedad digital
• MOOC to start its second edition in the forthcoming weeks at #MiriadaX. In Spanish• 2500 registrants one year ago, 400 completed• https://www.miriadax.net/web/sociedad_digital• Promotional video:
– http://www.youtube.com/watch?v= Up_LcDkBzSY
• Módulo 0: Presentación.• Módulo 1: Elementos del proceso investigador.• Módulo 2: Reputación en el ámbito investigador.• Módulo 3: Nuevos espacios de publicación digital.• Módulo 4: Eficiencia y eficacia del proceso colaborativo y comunicador.
Impacto académico y en la red• Módulo 5: Divulgación y diseminación del conocimiento.• Módulo 6: Ejemplos de buenas prácticas en el uso de Internet.
Page 42
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Small personal plan
• Personal communication environment (PCE)• Communication plan• Task list• Easy goals• Simple metrics• Share with the public
Page 43
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Cards as an analogy for science communication
• So many games and tricks!• So many ways to
communicate science!
Page 44
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Stephen Macknik and Susana Martínez-Conde in “Sleights of Mind”
• Clarke’s 3rd law: Any sufficiently advanced technology is indistinguishable from magic
• Agatha Heterodyne paraphrase: Any sufficiently analyzed magic is indistinguishable from science
• Girona’s corolary: “any sufficiently complex social network is indinguishable from magic”
Stephen Macknik and Susana Martínez-Conde, “Sleights of Mind. What the neuroscience of magic reveals about our brains”. Profile Books, London 2011
Page 45
Miquel Duran @miquelduran http://miquelduran.net [email protected]
I’d love to talk about, but did not have time to…
• Storytelling• Branding• Leadership• Common goal• Social networks clone Social classes at the
University!• One must fight against the digital divide!
Page 46
Miquel Duran @miquelduran http://miquelduran.net [email protected]
OK - and now what?
• Let’s movilize• Let¡s change• Let’s move• Let’s do thinkgs well• Let’s concentrate• Let’s keep freedom• Let’s catalyze a positive attidude• Let’s (place here your favourite call to action)
Page 47
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Some ideas to take away
• Web 2.0, Social Networking, Communicating Research – is just an attitude
• There is a paramount task yet in involving and motivating (good) researchers, research groups and academic units in communicating (well!) Research and Science.
• Dissemination of Research and Public Outreach is hindered by current issues.
• There is a high pressure (Publish of Perish, Transfer or Die, etc.) that does not free time enough to get involved in Public Outreach and Dissemination activities
• A proper system of Rewards could be established to catalyze and promote Science and Research communication.
Page 48
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Key ideas to (tweet and to) take away
• Key idea: Education is not a preparation for life. Education is life itself
• Let me introduce you to my favourite chemist – Panoramix
• Thank you!
• This presentation is available at http://slideshare.net/quelgir
Page 49
Miquel Duran @miquelduran http://miquelduran.net [email protected]
MORE ON …
Page 50
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Tweetable quote Social networks are…
Twitter: good text (danger: >140!?) with bad images
Instagram: good images with bad text
Page 51
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Let’s do thinkgs simple and sustainable, slowly
Primary sources: twitter and instagramAggregators: Facebook, linkedinPortal: an attractive landing page, blog with
relevant content, mostly useful for oneselfRepository: slidesahre, google docs, dropbox...
Future utilitiesEdit wikipedia (today 15yo)Be open, or separate open accounts from closed
ones. Use Creative Commons licenses
Page 52
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Note:
There is not something like digital communication. There is just communication
You may find other presentations on this subject in my slideshare account, also in my blog
Page 53
Miquel Duran @miquelduran http://miquelduran.net [email protected]
And now, some advice:Write posts for yourselvesTag, tag, tag, hashtag… SHARE!Make things be relevant, interesting and attractiveDo not be monothematic. Do combine social
networksBe singularBe efficient. Work faster and more intensively, but
do not work more time! (e.g., google docs)
Page 54
Miquel Duran @miquelduran http://miquelduran.net [email protected]
So you may be singular...Follow blogs and websites via RSS with Feedly, as a source
of DIFFERENT ideasExit you CONFORT ZONE… or BOREDOM zoneDo little CHANGES, and do them oftenGet a unique available identifier which make you
confortableAnd very important: state a MID-TERM goal and path the
way to reach itAh! And most important of all: go to the STREET, get to
MARKET, rike your BIKE, WALK, involve in CONVERSATIONS, DISCUSS, ENJOY your meals…
Page 55
Miquel Duran @miquelduran http://miquelduran.net [email protected]
So here are 5 reasons not to communicate Science... especially in the Net
Page 56
Miquel Duran @miquelduran http://miquelduran.net [email protected]
I don’t have any good idea
Why don’t you consider Science dissemination as
an opportunity for expanding your research activity into teaching and
leaving your usual expertise field, while adventuring into new
areas?
Page 57
Miquel Duran @miquelduran http://miquelduran.net [email protected]
I don’t have any moneyWhy don’t you consider Science dissemination as
an opportunity to get some funding through
calls, international collaboration,
transdisciplinar work?
Page 58
Miquel Duran @miquelduran http://miquelduran.net [email protected]
I don’t have time nor energy left
Why don’t you consider Science Communication
as an opportunity for task cleanup and lean time management?
Page 59
Miquel Duran @miquelduran http://miquelduran.net [email protected]
I don’t have enough digital skills
Why don’t you consider Science Dissemination as an opportunity to enter
the amazing world of the Internet, online learning, open knowledge, social
networking, …?
Page 60
Miquel Duran @miquelduran http://miquelduran.net [email protected]
I get no recognitionWhy don’t you consider
Science Disseminaton as an opportunity to recharge your personal batteries?
(personal note: the number of cycles is limited – like
actual chemical batteries)
Page 61
Miquel Duran @miquelduran http://miquelduran.net [email protected]
I don’t/I am not …I’m alone
I’m shyI don’t know how to start with video
I don’t have technical supportI’m not fluent in English
I hate computers and/or computers hate meI’m underpaid/nonpermanent/part-time
I’m tiredI’m not young anymore
Page 62
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Now some commercials
What is a quantum chemist like me doing in a the Science & Internet battlefield?
MOOC on Magic & Science http://magcimooc.net
MetaMOOC “How to build a MOOC on a budget”
Page 63
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Science does not need digital skillsScientists only communicate research or disseminate plain knowledgeScience makes sense with no public communicationReally everyone must have scientifc background and intellectual basisEveryone must know what an atom is, and what the Periodic Table of the Elements is
Further unlikely clues
Page 64
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Citizens must be aware of the importance of Science views in all political discussions. Science helps with policies, yet it is not politics.
Scienticic citizenship brings about an informed public, i.e., a more democratic society
Further likely clues
Page 65
Miquel Duran @miquelduran http://miquelduran.net [email protected]
But I have got a special question
• Do social networks hinder rational discussion – and hence hinder Scientific Citizenship?
Page 66
Miquel Duran @miquelduran http://miquelduran.net [email protected]
and I have got another clue• Every day we wake up with a new digital
application of mobile app – or new functionality
• Is this contributing to a sustainable science?
Page 67
Miquel Duran @miquelduran http://miquelduran.net [email protected]
SOThere are many reasons to communicate science in the Net, they are
APPEALINGCommunicating Science means having the right attitude, rather than
having the suitable resources.
WHY DON’T YOUStart a blog, open a twitter account or set up instragram photostream
ANDTackle an idea, talk about an event, deal with a moment in history,
criticize science in newspapers and media, curate content
AND PLEASE COMMENT my blog post at http://edunomia.net
Page 68
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Caution
Your attitude is a choice!Continued, strong and stressful involvement in Science Communication may cause adiction. Do Clicks & bricksDo MOOCs, books & cooks
This presentation and others at http://slideshare.net/quelgirText licensed CC-BY-SA
Page 69
Miquel Duran @miquelduran http://miquelduran.net [email protected]
Key ideas to (tweet and to) take away• The most exciting phrase to hear in science, the
one that heralds new discoveries, is not 'Eureka!' (I found it!) but 'That's funny ...‘ (Isaasc Asimov) (also “Oh My God!, as noted by Nobel Prize S Glashow)
• Education is not a preparation for life. Education is life itself
• Thank you!!!!!