this is malta 2

WHere IsMALTA?

Cruise Liner

arrivaLs

increased by 17%

403,000 extra passengers

1.4 million visitors with disposable income coming to Malta

year on year

up by

75,000

25%increase in tourism to Malta over the last 5 years.

VIsITOrsOUR

Source – National Statistics Office

70% of tourists stay in four or

hoteLs

First Quarter 2012 reaChes

reCord Figures

100 million euros extratourism expenditure year on year€

spend per tourist increased by 7.3% year on year

tourist expenditure

1.23 billion across 12 months

A BRIGHTERFUTURE

shared by theWORLD’S MEDIA

From the first day of launch in June 2012 the video website www.thisismalta.tvhit page 3 of The Times and appeared in the biggest press and online names across the world nearly every day across the summer!

www.thisismalta.tv

Unique Creative

As seeN ON TV

this is MaltaFriends around the world

Online, magazine, videoThis is Malta ....

ON THE MAPMALTA

Unique Creative Innovative Stylish

As seeN ON TV

Friends around the world

8

timesofmalta shared a link

This is Malta was responsible for bringing the Viral Video sensation to Malta and putting the island further on the international map.

www.thisismalta.tv/stars

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FEAtuRESTHAT FLY

We are proud to have commissioned Maltese artist Gulja Holland to showcase beautiful Malta, with illustrations for our anchor features...

DNA

DISCOVER‘N’ ADMIRE

MEET MALTA

D'N'AADRENALINE JUNkIEs

PENcIL IT IN

MAgAzINE OF thE MONth

Go Gozo

DUsk TILL DAwNTHE kITcHEN

THE BUckET LIsTTRIBE TIMEs

did you know that...

MAgAzINE OF thE MONth

Go Gozo

&more

92% of all online purchases by Malta are to companies/websites outside of the country

How important is the tourist market to Maltese businesses?

This is Malta’s shopping features are geared towards encouraging tourists to shop till they drop on holiday

COOLAND

Few mediums showcase the cool and chic aspects of Malta to the

tourist market.

Websites – Magazines – Press - Video channels in the main portray old fashioned, sterotypical and regurgitated footage and images to promote Malta to existing and

potential tourists.

Now, it’s time to reveal where the good and the great chill out – dress

up – party – dine and shop.

PAckAgethe

www.thisismalta.tv

IT Is ALL ABoUTIMAGE

w I s H y o U w E R E H E R E ?