This information is exclusive property of DENSO corporation. Without their consent, it shall not be reprinted or given to third parties. 1 Message from.

This information is exclusive property of DENSO corporation. Without their consent, it shall not be reprinted or given to third parties. 1

Message from the President

Yoshikazu Makino

May 8, 2013

Presidentiële Boodschap

This information is exclusive property of DENSO corporation. Without their consent, it shall not be reprinted or given to third parties. 2

Business reflection: we have never experienced such tough situation with new challenges every day

Personnel reflection: we have good collaboration and good people in DENSO in European region

Reflection toward the future: we’re ready for better times (announcement at the end of this meeting)

A time to Reflect

• DENSO Group Corporate SloganProtecting lives, preserving the planet, and preparing a bright future for generations to come• Three Key Phrases for our Corporate Culture-Break through your boundaries-Trust our potential-Leverage our capabilitiesVideos to illustrate and introduce Long-Term Policy 2020 http://bcove.me/2esiorek http://bcove.me/4ru1bwih http://bcove.me/5oi0lkor

http://bcove.me/a85af37a

Long-Term Policy 2020

Reflect

Results from FY2012

Expectation for FY2013

Long-Term Policy 2020

Key Point Summary

•Fundamental issues in economic environment lead to low new car salesReducing working hours in DENSO manufacturing companies•FY2012 results for Europe are not goodFailed to achieve our sales targetFailed to achieve our profitability

Results from FY2012 Expectation for FY2013

Our 3 Pillars – continuous growth, technology & collaboration

•No dramatic recovery expectedMany specialist forecasters do not see a turn-around for Europe

•Make more, spend lessWe need to secure our survival, also in the manufacturing companies

This information is exclusive property of DENSO corporation. Without their consent, it shall not be reprinted or given to third parties. 3

Europe Goal Toward 2020 “What to Be”?

ForesightForesight

CredibilityCredibility CollaborationCollaboration

VisionCreativity

Challenge

Quality First

On-site Verification

KAIZEN

Communication

Teamwork

Human Development

Sense of ResponsibilitySense of Responsibility

to meet the expectations to meet the expectations ““DENSOness”DENSOness”

Common soulCommon soul

Our Basic StanceOur Basic Stance

Europe Goal Toward 2020 “What to Be?”Europe Goal Toward 2020 “What to Be?”

To satisfy expectations from our main stakeholdersTo satisfy expectations from our main stakeholders

Whose expectations?Whose expectations?Our stakeholders

1.Customer 3.Associates2.DENSO Group

Our main stakeholdersOur main stakeholders

BusinessBusiness

SocietySociety Member ofMember of

Group companyGroup company

EU

DENSO

User

Customer

Partner

Supplier

DENSO Group

Nation

Local

Associates

This information is exclusive property of DENSO corporation. Without their consent, it shall not be reprinted or given to third parties. 4

Europe Goal of 2020

EU DENSOEU DENSO 2020 2020

Contribute toContribute toDENSO GroupDENSO Group

growth bygrowth byleading EU leading EU customer customer businessbusiness

　　 　　 ReliableReliable and and innovativeinnovative partner partner with a strong with a strong market position market position 　 　

AttractiveAttractive company incompany in which allwhich all associatesassociates can play a can play a leading role leading role

I II III

-Qualitative target ： What to be

-Quantitative target-Sales €7bil

for Customer/ Industry

for Customer/ Industry for

Associates

forAssociates

in DENSO group

in DENSO group

To grow steadily, satisfying the expectation of stakeholdersTo grow steadily, satisfying the expectation of stakeholders

European Direction: To be the engine to realize an

environmentally-friendly and safe automotive society

European Direction: To be the engine to realize an

environmentally-friendly and safe automotive society

This information is exclusive property of DENSO corporation. Without their consent, it shall not be reprinted or given to third parties. 5

What to be=>What to do …(Key Directions 2020)

<I.For Customer>-Supplier of choice-Global partner with leadership-Major EU Supplier (7bil)

<II.in DENSO Group>-Lead EU autonomous-Development leader-Worldwide supporter

<III.For Associates>-Motivated, engaged-Employer of choice-Excellence in performance

1.Company to company relationship at all levels with customer

2.Institution of Strategic Organization to support Global Business

4.Engineering Capability enhancement

5.Improvement of cost competitiveness

6.Establishment of self reliant business management

7.DENSO internal culture innovation

8.DENSO presence in society

9.High professional level employee

<What to be>“GOAL 2020”<What to be>“GOAL 2020”

<What to do>“KEY DIRECTIONS 2020”

<What to do>“KEY DIRECTIONS 2020”

Resp.

Eng.

Corp.(CPB)

Mfg.

Corp.(HR)

Sales

Corp.(HR)

Sales

3.Realization of A/M Buss. Growth A/M.

Corp.(CCD)

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