Jan 20, 2016
Third Wall Third Wall Theatre Theatre
CompanyCompany
OutlineOutline
Where Third Wall isWhere Third Wall is Audience, strengths, weaknessesAudience, strengths, weaknesses
Strategy for marketing Strategy for marketing The The MisanthropeMisanthrope
E-mail lists, media, time of yearE-mail lists, media, time of year
TacticsTactics Event, print, radio, television, partnershipsEvent, print, radio, television, partnerships
Where Third Wall isWhere Third Wall is AudienceAudience
Females, professionals, 45-59Females, professionals, 45-59
ChallengesChallenges Political climatePolitical climate Technological climateTechnological climate
StrengthStrength CommunicationCommunication
WeaknessWeakness TimeTime
Key Strategic DirectionsKey Strategic Directions Improve communication with audienceImprove communication with audience
Media coverageMedia coverage
Market the playMarket the play
Increase ticket salesIncrease ticket sales
Maximize theatre locationMaximize theatre location
Partnerships with other businessesPartnerships with other businesses
Membership BenefitsMembership Benefits
Unique offersUnique offers
Free giveaways Free giveaways
The experience of theatreThe experience of theatre
Dynamic benefitsDynamic benefits
Membership Appreciation Membership Appreciation NightNight Will directly reach target audienceWill directly reach target audience
Offer guests food, beverages and sneak Offer guests food, beverages and sneak peek at upcoming productionpeek at upcoming production
Buy tickets, memberships or donate Buy tickets, memberships or donate moneymoney
Molière as master of ceremony Molière as master of ceremony
Print Media OptionsPrint Media Options
NewspapersNewspapers
Press releasesPress releases
MagazinesMagazines
PostersPosters
Brochures and handbillsBrochures and handbills
NewspapersNewspapers
Ottawa CitizenOttawa Citizen Young urban professionalsYoung urban professionals High disposable incomesHigh disposable incomes Living in or around Ottawa areaLiving in or around Ottawa area
XpressXpress Those interested in cultural eventsThose interested in cultural events Young adultsYoung adults
The GazetteThe Gazette E-newsletter circulated by the paperE-newsletter circulated by the paper
Press ReleasesPress Releases
Released prior to important printing Released prior to important printing deadlinesdeadlines
StreamlinedStreamlined
Attention grabbing headlinesAttention grabbing headlines
Newsworthy elementsNewsworthy elements
Contact informationContact information
MagazinesMagazines
Ottawa City LifeOttawa City Life
Ottawa LifeOttawa Life
WhereWhere
PostersPosters
Targets female theatre goers, 45-59Targets female theatre goers, 45-59
Targets downtown residents, Targets downtown residents, including those in area of University including those in area of University of Ottawa campusof Ottawa campus
April 26 to May 10April 26 to May 10
Bus AdvertisingBus Advertising
Highly visibleHighly visible
High volumeHigh volume
Take one cardsTake one cards
BrochuresBrochures
Permanent record of informationPermanent record of information
In colour, double-sided, with all In colour, double-sided, with all relevant informationrelevant information
Third Wall logo and contact informationThird Wall logo and contact information Description of playDescription of play Theatre location and mapTheatre location and map Logos of sponsors or partnersLogos of sponsors or partners Coupons Coupons
HandbillsHandbills
Handed out on or around U of O Handed out on or around U of O campuscampus
Targets individuals that live in areaTargets individuals that live in area
Includes:Includes: Colourful imageColourful image Third Wall’s logo and contact informationThird Wall’s logo and contact information Web site addressWeb site address Maps to the theatreMaps to the theatre
RadioRadio
Four 15 second commercialsFour 15 second commercials
Starting May 2, 2004 on Majic 100 Starting May 2, 2004 on Majic 100 and 580 CFRAand 580 CFRA
Broadcast between 6am and 1amBroadcast between 6am and 1am
TelevisionTelevision
Medium for the massesMedium for the masses
14 commercial spots over a two-14 commercial spots over a two-week period, May 5-19week period, May 5-19
30 seconds for the Dr. Phil crowd30 seconds for the Dr. Phil crowd
Cost: $20, 500Cost: $20, 500
PartnershipsPartnerships
Short performances in Major Hill’s Short performances in Major Hill’s ParkPark
3 Tulip Festival weekends in May3 Tulip Festival weekends in May
Add Tulip Festival logo to Add Tulip Festival logo to promotional materialpromotional material
ConclusionConclusion JenJen
Memberships Memberships
CandaceCandace Press releasePress release Print adsPrint ads
KathrynKathryn Broadcast adsBroadcast ads
AlexaAlexa PartnershipsPartnerships