Thinkvisibility 3 - Social News

Building A Successful Presence For Your Website

In Social News

Andrew Burnett@andrewburnett

andrewburnett.com

Tuesday, 16 March 2010

Easy, right?


Easy, right?•Make a new WP site


Easy, right?•Make a new WP site•Slap up some content


Easy, right?•Make a new WP site•Slap up some content•Create accounts at StumbleUpon, digg & reddit


Easy, right?•Make a new WP site•Slap up some content•Create accounts at StumbleUpon, digg & reddit•Submit your site and…





If only it was that easy!Tuesday, 16 March 2010

2 Reasons It Didn’t Work


2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial




2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial•Social!


2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial•Social!•Community


2 Reasons It Didn’t Work1. Spamming Social News Sites Is ANTIsocial•Social!•Community•Be Active



2. Your Site / Content

•Social!•Community•Be Active





FAILS





FAILS - EPIC





FAILS - EPIC





Our focus today.FAILS - EPIC


Site / Content: The Basics



•Does your site / content conform to TOU / TOS









•Does your site / content conform to TOU / TOS• These can change! Check regularly.




•Does your site look the part?




•Does your site look the part?• Do 1000’s of other sites look the same?





•Is your site’s content original?





•Is your site’s content original?• If it is not entirely original, does it offer more? Editorial

perspective?






perspective?

•Does your content inspire endorsement?






perspective?

•Does your content inspire endorsement?• If Social News users are going to vote on and share your

content you must inspire them to do it!Tuesday, 16 March 2010

Content For Social News



•Does your content fit your site’s niche?




• LOLCATZ R NOT IN BANK! KTHXBAI





•Is your content presented aesthetically?





•Is your content presented aesthetically?• Use bullets, images, videos, subheaders, good font size etc.






•Does your content inform, entertain or amaze?






•Does your content inform, entertain or amaze?• Give your content a purpose!








Your Site: Make It Attractive (For Social News)



•Is it easy to submit / vote your content?



•Is it easy to submit / vote your content?• Have a strategy, have buttons.




•Will Social News disturb your audience?




•Will Social News disturb your audience?• Do your current readers use Social News?





•Does your site allow itself to be framed?





•Does your site allow itself to be framed?• If your site breaks out of frames, how will you enable voting?






•Are there plenty of “webbites” in your content?






•Are there plenty of “webbites” in your content?• Would it be possible to make quotable snippets of copy?


Showing-Off Your Best Bits



•Do you display other posts / articles to readers?



•Do you display other posts / articles to readers?• Can you display related posts? Can you display “goldenposts”?




•How do you present other posts / articles?




•How do you present other posts / articles?• Just a text link? Thumbnails?





•Is it obvious that you consistently publish awesome content?





•Is it obvious that you consistently publish awesome content?• Will Social News users see other content that they’ll want to

endorse?


Good Ideas


Good Ideas


Good Ideas


Good Ideas


Great Ideas


Great Ideas


Great Ideas


Great Ideas


Great Ideas


The Possible


The Possible


The Possible


The Possible

•Are all of your posts “golden”?


The Possible

•Are all of your posts “golden”?• Display links to other “golden” posts to Social News users.


The Possible


•Are you active on Social News?


The Possible


•Are you active on Social News?• Say hi to others from the same Social News sites you’re active

on.


If you do it right…





trak.ly


@andrewburnett - design / development


trak.ly


@andrewburnett - design / development


trak.ly

@the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost)


Thinkvisibility 3 - Social News

Self Improvement

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new wp site slap

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