THINKING OUT OF THE BOX - dma.dk · 1. innovating the industry working together the business case today’s topics 2. 3 thinking out of the box. transforming transportation automotive

Henriette Thygesen, CEOBlue Denmark key note, 14 November 2017

1

INNOVATING THE INDUSTRY

WORKING TOGETHER

THE BUSINESS CASE

TODAY’S TOPICS

2

3

THINKING OUT OF THE BOX

TRANSFORMING TRANSPORTATION

Automotive

AUTONOMYis already underway in the

transportation industry

AerospaceRail

Maritime

4

6 LEVELS OF AUTONOMY

Lloyd’s Register Autonomy Levels (AL)

5

AUTONOMY IS NOT THE GOAL

IMPROVING OPERATIONS IS …

SAFETY RELIABILITY EFFICIENCY

▪ Collision avoidance▪ Severe weather avoidance▪ Improved visibility▪ Enhanced situational

awareness▪ Reduced risk for crew

▪ Technical trouble shooting between vessel and office-based staff

▪ Early detection/alarms▪ Predictive maintenance▪ Simplified vessel design▪ Centralized maintenance

▪ Reduced fuel consumption▪ Port call optimization▪ Real-time route optimization▪ System wide energy

efficiency▪ Increased repeatability

6

THE WORLD’S FIRST REMOTELY OPERATED COMMERCIAL VESSEL

7

SAFER AND MORE RELIABLE OPERATIONS

8

FROM TUG TO INFRASTRUCTURE

9

ENABLING THE REGULATORY PROCESS

10

WHERE IS THE BUSINESS CASE?

AL0 AL1 AL2 AL3 AL4 AL5 AL6

MARG

INAL B

EN

EFIT

S

CO

ST

Cost is fairly certain

to raise

exponentially

Marginal benefits

are uncertain as the

shape of this curve

is unknown

Source: Lloyd’s Register

11

BUILDING AN AUTONOMY ROADMAP

12

Our strategy

Our assets

Our autonomy focusCustomer First

Cost Leadership

Growth

Digital Innovation

Autonomous Navigation

Systems

Shore based control center

Situational Awareness

Control and optimization

algorithms

• What type and degree of

autonomy is beneficial?

• What are the key

technologies and

opportunities?

• What is the outlook for

maturity and cost?

• Who are the relevant

technology providers?

• Which regulatory barriers

do we need to consider?

Questions to be answered

SITUATIONAL AWARENESS FOR CONTAINER VESSELS

13

CAMERAS

SCREENS

LIDAR

AIM OF TEST

1. Proof of durability and crew

acceptance

2. Replace line of sight through

situational awareness

3. Collect data for autonomous collision

avoidance development

WE ARE EXCITED

WE CAN’T DO IT ALONE

WE ARE AT THE FOREFRONT

TO SUM UP

14

WE HAVE ACCESS TO

TECHNOLOGY AND ASSETS

WE ARE DRIVING AN INNOVATION AGENDA

TO MEET OUR CUSTOMERS’ NEEDS

WE ARE ALREADY TALKING TO

INTERESTED PARTIES TO DRIVE

REGULATORY AND COMMERCIAL AGENDAS

1

2

3

15

LET’S TALK

THANK YOU

[email protected]