Page 1
NOTICE: Proprietary and Confidential
This material is proprietary to Centric Consulting, LLC. It contains trade secrets and information which is solely the property of Centric Consulting, LLC. This
material is solely for the Client’s internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express
consent of Centric Consulting, LLC.
© 2013 Centric Consulting, LLC. All rights reserved
Thinking Fast and Slow
Joseph Ours
Centric Consulting
Page 2
Multi-Tasking Test
Time’s Up12345678
First time)Write alphabet
Second time)Write numbers
Third time)Alternate numbers/alpahbet
Page 6
Say it ain’t so…
Our thinking is replete with judgment and bias
Page 7
Bases of Cognitive Distortions
Soci
al B
ias
Dec
isio
n B
ias
Mem
ory
Bia
s
Be
lief
Bia
s
Page 8
Example Social Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Page 9
Example Memory Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Page 10
Example Decision Making Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Page 11
Example Belief Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Page 12
Challenges in the workspace
You cannot serve 2 masters
The business hates IT
Bring out the nerf guns
Why does it seem like people don’t get things the first time
Why is Beizer’s paradox true
I swore I saw that!
We just had that meeting and I can’t remember something
Page 13
Context Switching
Page 15
Endowment Effect
This is why the business hates IT!
Page 16
Exercise #3
I need 4 volunteers
This exercise, I asked 4 volunteers to:• clap your hands• count out loud to 10• put your hands on your head• cluck like a chicken
When done, I asked them what was the 2nd thing I asked them to do.
Page 17
Exercise #3 redux
Pretend ALL of you are doing this at your seat
This exercise, I asked everyone to do a similar exercise
Page 18
Inattentional Amnesia due to Cognitive Load
Fun reduces stress
Page 19
Are you still there?
Page 20
Exercise #4
2 4 6
Page 21
Did you guess?
2 4 6 8 10 12
N=n*2 linear sequencen=(1,2,3,4,5,6)
Page 22
Did you consider?
2 4 6 10 14 22
N=n*2 Prime sequencen=(1,2,3,5,7,11)
Page 23
Or?
2 4 6 10 16 26
Nn=(N2)+(N1)
Page 25
Think about it?
Much like finding your keys, when people jump to conclusions, they believe their conclusion is the agreed upon one and often
fail to confirm – leading to misunderstandings.
Page 26
Beizer’s Pesticide Paradox
The phenomenon that the more you test software, the more immune it becomes to your tests
Page 27
Exercise #5
See video at https://www.youtube.com/watch?v=iiEzf3J4iFk
Page 28
You see what you expect
Page 29
Exercise #6
See video athttps://www.youtube.com/watch?v=P3r_tSoZL4w
Page 30
Inattentional Blindness
Page 33
Flicker Test
Our mind is a pattern matching beast!
Page 34
Exercise #8
Is your card missing?
Stare Here!
Page 36
Improve your investigative skills
Change your search pattern
Search for alternate answers and/or paths
Defend your answer against antagonist
Ensure gaps are not unduly filled in
Page 37
Improve your observation skills
Time-box your activities
Focus/De-focus
Don’t over rely on expected results
Listen to intuition
Page 38
Improve your recall skillls
Acknowledge your recall CAN be faulty
Record as you go, keep a journal
Or use a recording tool
Chunk Tests into groups 5-7
Reduce cognitive load
Page 39
Minimizing Bias
Investigation• Change your search
patterns
• Look for alternate answers
• Defend your answer against antagonist
• What your fill-ins
Observation• Focus/De-focus
• Time box your activities
• Listen to intuition
• Don’t over rely on documentation, think
Recall• Limit what you have to
recall
• Use tools to assist
• Record/Journal as you go
• Reduce cognitive load
Acknowledge Biases Exist
Page 40
February 17, 2015 – Columbus, Ohio
http://qaorthehighway.com/
Page 41
Q&A
@justjoehere
Joseph Ours
www.linkedin.com/josephours
http://josephours.blogspot.com
[email protected]