#Think PPC Exchange: Taming the Beast: Ad Testing for Large Accounts

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#ThinkPPC ExchangeTaming the Beast: Ad Testing for Large Accounts

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Presenters

Sam Owen– Account Manager– Hanapin Marketing

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Brad Geddes– Author, Speaker, Marketing Consultant– Founder of Certified Knowledge @bgtheory

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The Topic

Man vs Machine

Taming the Beast: Large Account Ad Testing

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

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Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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Live Poll Question #2

How do you manage your account(s)?#thinkppc

a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.

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Ad Testing: Large Accounts

How do we deploy and track large scale tests on large accounts?

Is templated copy the best way to go?

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Ad Testing: Statistical Significance

When calculating statistical significance, how in depth do you go with string tests?

How do we maintain custom-tailored ads on a large scale? Is it possible?

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Ad Testing: Image Ads

With image ads do you test for ad sizes?

Are there any other ad testing specifics that apply to the Google Display Network?

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Ad Testing: Device Strategies

How do you deal with cross-device performance?

Where does Tablet fit in?

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Ad Testing: Brand Ads

What are the differences between a good brand ad, and a good non-brand ad?

How does this factor into your testing?

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Ad Testing: Losers!

How do you track losing ads so you don't accidentally use them again?

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Need Help?

Would you like help with your PPC accounts and management?

I’m interested in:

o PPC Management: We handle the day-to-day management of your PPC account.

o Account Audit: We review your account for optimizations.

o PPC Retainer: We handle only specific needs within your account.

o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).

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Live Q&A Time!

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Have more questions?

Thank you for attending our #thinkppc webinar!

• Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in ad spend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up

• Or Contact us Directly:• Webinar Feedback: [email protected]