Think MOBILE? Why
Jan 03, 2016
1. MARKET SHARE
1st Qtr 2012106M Americans own smart phones
Operating Systems• 51% Android• 31% iOS• 12% RIM
1. MARKET SHARE
1st Qtr 2012 76.2M PCs shipped, down 15%
Apple:•17.2M “mobile PCs”, up 118%•13.6M iPads, 63% of market, up 162%
HP: 8.9MAcer: 6.9M
3.ANSWER THESE
QUESTIONS1.Does your site solve a unique problem?
~Jen Gordon, Smashing Magazine
3. ANSWER THESE
QUESTIONS
2. Does your site serve a specific niche?
Smashing Magazine
3. ANSWER THESE
QUESTIONS
Smashing Magazine
3. Is your site sticky enough to warrant return visits … away from the desk?
What are their core functionalities?
What are their core functionalities?
How are you going to be better?
How are you going to be better?
4. RESEARCH YOUR
COMPETITION
Play with the Top 10 apps.
4.
How do they navigate?
How are they organized?
Smashing Magazine
How do they take advantage of the unique characteristics of mobile (GPS, touch, etc.)?
4. RESEARCH YOUR
COMPETITION