Think different-Giovanni Corazza

THINK different

Thinking OUT OF THE BOX Making ideas creative and

more fresh

-Giovanni Corazza - Ankit Kumar

IIT Delhi

This is Earth where we live

This is where HE lives

This is where HE lives

HE ?

HE ?

GIOVANNI CORAZZA

Founder of the

Marconi for

Creativity (2011 )

GIOVANNI CORAZZA

Founder of the

Marconi for

Creativity (2011 )

Founder and Director of

the Integral Satcom

Initiative ( ISI )

GIOVANNI CORAZZA

GIOVANNI CORAZZA

Received the Marconi

International

Fellowship Young

Scientist Award in

1995

Founder and Director of

the Integral Satcom

Initiative ( ISI )

Founder of the

Marconi for

Creativity (2011 )

Sometimes

EASY IS

DIFFICULT

Your boss says to think new

Come up with fresh ideas

BUT

It can be really difficult to think

OUT OF THE

BOX

WHY? go out of the box

Is it a

NECESSITY?

Or

LUXURY? which only very few can have

When we go out

of the box

We risk

We risk

Our REPUTATION

Hence a

NECCESITY

WHICH

? box

Its not the

MIND

It’s the

BOUNDARY between

Our thoughts in mind

Logical

Ideas never thought of

Invisible

Irrelevant

HOW? to get out of the box

What we have

here

is Convergent Information

We need to add

something to it

DIVERGENT

INFORMATION

It is a new idea

Never thought of

Irrelevant

It is

ABSURD

WHERE

? to go

There is no path

defined.

Where to go?

This may trigger

your temptation to

go back in the box.

LONG TERM

THINKING

REQUIRED

WHAT? Is the value of this idea

It is totally invisible to

others

Look for match between

new ideas, initial drive

and disciplines.

WHEN? Is the correct time

You never want to make your boss

angry

So when is the right time?

That we have

to decide on

our own

Allow existence of

Think of a

Instead of theatre think a

conference

In a

STADIUM

WHAT?

From where will the audience come?

Conduct it during the half time of a football match

There can be many

alternatives

GOOD

BAD

or

Let your mind be

WILD

IRRELEVANT

OPEN

ABSURD

Created during a Marketing Management internship

under prof. Sameer Mathur Marketing Professor IIM Lucknow