#THINGSICARRY - @barackobama Tools for Success

His everyday speaking tools for success

THINGS OBAMA CARRIES

#thingsicarry@empoweredpres

SIM PLI CI TY

Throughout his presidential campaign, Obama kept one main message “Change you can believe in”.

He speeds up his pace and raises the volume of his voice. At other times he slows it down, lowers his volume, and pauses for impact.

POWER . . . PAUSE

Obama uses power pauses to give the impression of composure and

thoughtfulness to let his words resonate.

REPETITIONREPETITION

Obama uses repetition artfully to help emphasize one idea and make memorable.

“I have a dream that one day...”

REPETITION

WIT!

Obama’s humor is spontaneous, using lines that he knows will get laughs. At times reacting

to a comment or shout from the crowd.

INSPIRATION

Out of all of his masterful delivery skills, the real power in his speech came in

a single clear and inspiring message.

TRANSCENDENCE

By using concrete and tangible language, Obama transports us to another place and paints a portrait in our minds we can see.

HOPE

Obama Speaks in the uplifting rhetoric of hope, like John F. Kennedy, Ronald Reagan,

Winston Churchill, and Martin Luther King Jr..

POWER CLOSE

"I want to close by reiterating that I can't do this alone... Each of us CAN make a

difference,... Let's go change the world."

CARRYWHAT DO YOU?