Things your B2B customers expect from you

THINGS YOUR B2B CUSTOMERS

EXPECT FROM YOU

www.sana-commerce.com

Closing deals, hitti ng targets and constantly

prospecting new business; time is precious

when you’re a sales driven organization.

Despite your lack of time, you know that your

customers are the bread and butter of your

business and you want to provide them with

the best possible service. But how can you

combine your sales ambitions with better

service for your customers?

B2B e-commerce is a solution that can provide

a balance for both objectives. This solution

gives your current customers the possibility to

find detailed product information, look at their

complete order history, and even purchase

goods without your help. They can satisfy their

own need for information and at the same time

be provided with a way to purchase online.

Not convinced your B2B customers are ready for

this? What if we told you that only 12 percent

of B2B buyers want to meet in person with a

sales representative? Surprised? That’s not all...

Introduction

“Only 1 2 % of B2B buyers have the need to meet in person

with a sales representati ve.”Acquity Group ‘State of B2B

Procurement, 2014

B2B customers want to be independentFor your B2B customers, purchasing

goods is just one of the many tasks they

need to do that day. They already know

what they want and they only want to

know how fast you can help them.

Imagine how you could improve

your customer’s lives by making this

task easier, quicker and even more

informative? It would result in a

tremendous change. Not only will your

customers save time by not having to

dial into your company, but they will

feel more in control over their purchase.

“ 7 1 % of B2B buyers prefer to conduct researchand purchase on their own

with access to a sales representati ve via the phone or online chat when needed.”

Acquity Group ‘State of B2B Procurement, 2014

B2B customers expect to purchase onlineB2B customers are also shoppers at

home. They check their bank accounts

on their smartphone and buy gifts on

their tablets. They do this whenever

it is convenient for them and are

accustomed to the omni-channel

approach and consistency among all

channels.

Whether customers are at home or at

work, their mentality remains the same;

they expect the same kind of customer

experience from your business as they

get from their personal shopping.

Your customers aren’t the only ones

benefitting from 24/7 ordering

capabilities. Your standard business

sales hours are now expanded

significantly. If your customers want to

order at 11 p.m., they can do so. B2B

e-commerce allows you to grow your

business without growing your sales

team.

“ 6 8 % of B2B buyers already purchase goods online.”

Forrester Research Company, 2014

Contact us:

[email protected]+31 10 243 6030www.sana-commerce.com

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