38 MARKET How good is Cold Stone Creamery’s ice cream? Well, let’s just say that on a scale of one to ten, they’re somewhere around an 11.5. But they’re about more than just serving up amazing ice cream. They like to think they’re really in the business of making people happy. It’s all about what they call the Ten-Minute Vacation. That ten-minute getaway you deserve from the world outside their doors. Just head inside any Cold Stone Creamery Store, and that’s what you’ll get. From their enthusiastic, singing crew members, to the shared laughter of a family enjoying a treat together - if it’s making you, your friends, or your loved ones happy, then they’re doing their jobs right! Cold Stone’s differentiation is found in the Ultimate Ice Cream Experience®. They provide freedom of choice. They don’t confine their customers to a few standard flavours. Instead, they invite their customers to inject their creativity into the process, resulting in an experience that is all their own. Cold Stone Creamery deliver the “Ultimate Ice Cream Experience, just the way you want it.” They love ice cream as much as you do and because of this, they GET IT. They do everything for the love of the ice cream. Because the World Deserves Better Ice Cream Rest Assured, Cold Stone Creamery’s expertise in innovating indulgence didn’t just happen by accident. Their founders, Donald and Susan Sutherland, discovered their true calling in 1988, driven by their passion to serve the world’s best ice cream; they opened the first Cold Stone Creamery in Tempe, Arizona. For more than 25 years they’ve served up the finest, freshest ice cream, cakes, smoothies and shakes using only the highest quality ingredients and, of course, their signature process of preparing your custom ice cream creation on a frozen granite stone. ACHIEVEMENTS We all know that Cold Stone Creamery serves the best ice cream in the world and they’ve won the industry’s version of the “best of” awards for pretty much anything that has to do with ice cream including: l Best Innovative Campaign - 2009 Gulf Cooperative Council. l Franchisee Operations of the Year 2010 - Retail City Award for Excellence in Retail. l Best Service Performance Brand 2010 - Department of Economic development. HISTORY 1988 Don and Susan Sutherland open the very first Cold Stone Creamery® in Tempe, Ariz, and a new ice cream concept is born. 1995 First Franchise Store Opened. 1996 Cold Stone Creamery is awarded “Best of Phoenix” for the first time. 1997 Cold Stone Creamery serves its one millionth ice cream cone. 1997 Franchisee Dan Farr convinces Cold Stone Creamery to enter the Alaska market and the first store opens in Anchorage. 1998 Cold Stone Creamery opens first transcontinental store in Jacksonville, Fla. 2000 Cold Stone Creamery is ranked 94th on Entrepreneur magazine’s list of Fastest Growing Franchises in America, and 361st on the Entrepreneur magazine’s “Franchise 500” list. 2000 Cold Stone Creamery celebrates 100th store opening in Pleasant Hill, Calif. 2001 Cold Stone Creamery adds chocolate- covered crickets to ice cream and earns a feature spot on the CBS The Early Show. 2002 Cold Stone Creamery awards its 500th franchise and opens its 250th store. 2002 Cold Stone partners with Make-A-Wish Foundation® to launch the World’s Largest Ice Cream Social which raises more than $100,000 for the charity and lands a feature spot on CNN. 2003 The Cold Stone Creamery brand introduces itself to the world with the opening of the company’s flagship store in Times Square. Cold Stone receives a feature article in Time magazine and mixes ice cream live on Fox & Friends. 2003 Cold Stone Creamery opens its 500th store. 2004 Cold Stone Creamery launches an entirely new line of Signature Ice Cream Cakes. One hundred ice cream cakes are featured on ABC’s Good Morning America to celebrate the 100th anniversary of Times Square. 2004 The third annual World’s Largest Ice Cream “Cake” Social raises over $625,000 for the Make- A-Wish Foundation. 2004 Cold Stone Creamery ranked fourth in the July 2004 issue of Restaurant Business “Top 50 Growth Chains.” 2005 Desperate Housewife Nicollette Sheridan attends the fourth annual World’s Largest Ice Cream “Cake” Social as a “celebrity scooper” and helps Cold Stone raises over $750,000 for the Make-A-Wish Foundation. 2005 Receives the “2005 Consumers’ Choice in Chains Award” in the Treat category in the August 2005 issue of Restaurants & Institutions and opened total of 1,000 stores. 2005 Cold Stone Creamery celebrates the opening of its first store in Japan, located in the Roppongi Hills complex in Tokyo, marking the beginning of the company’s expansion into Asia. 2006 Cold Stone Creamery launches a new line of smoothies and ice cream shakes. Cold Stone takes the lead in a Today Show story about the booming smoothie market. 2006 Nation’s Restaurant News honors Cold Stone Creamery as a MUFSO “Golden Chain” recipient. 2007 Cold Stone Creamery is acquired by Kahala, one of the fastest growing franchise companies in North America with twelve brands and more than 3,700 retail locations in the United States and worldwide. 2007 Miraqe General Trading LLC (Apparel Group) appointed as the Master Franchisee for Middle East region 2008 The Cold Stone Creamery founders are featured on The Oprah Winfrey Show. 2008 Cold Stone Creamery celebrates the opening of the 100th International store and its arrival into Mexico and Scandinavia. 2008 Cold Stone announces the opening of the first co-branded store with Rocky Mountain Chocolate Factory. 2009 Cold Stone commemorates expansion into Canada with the opening of six co-brand stores through partnership with Tim Hortons. 2011 Cold Stone Creamery reaches over 2,000 locations worldwide. 2013 Cold Stone Creamery Middle East Won the First International Creamery Cup defeating thirteen other countries. 2014 Cold Stone Creamery now has 42 stores across the GCC. PRODUCT The Ultimate Ice Cream Experience® Things Are Just Better When they’re fresh. Cold Stone Creamery’s ice cream is made fresh every day in every store? It’s true! Churned from the finest ingredients and mixed with your choice of candy, cakes, fruits or nuts on a frozen granite stone they proudly serve the best tasting, made-to- order ice cream you’ve ever had. Signature Creations™ When Cold Stone Creamery serve up ice cream, they’re not just scooping it out of some frozen vat and handing it to you - they’re crafting personalised works of art! First, they make your ice cream fresh inside the store every day. Then they take your favourite ice cream flavour, add your choice of mix-ins, and finally they chop and fold it all together using two spades on a frozen granite stone. These freshly-prepared masterpieces are called Creations - the most famous of which are called Signature Creations™. These tried and true favourites combine flavours of ice cream and mix-ins that their customers just can’t get enough of. From Birthday Cake Remix™ to Strawberry Blonde®, these Creations are sure to hit your flavour sweet spot. Create Your Own Creations The Ultimate Ice Cream Experience® starts with the ultimate ice cream, and Cold Stone Creamery’s is made fresh, every day in every store. Top that with your choice of candy, fruit, nuts, and all kinds of yummy mix-ins, and suddenly you’ve got a Create Your Own Creation. Hot Stone™ Warm & Delicious™ Desserts Things are really heating up in the ice cream world thanks to Cold Stone Creamery’s new Warm & Delicious™ Hot Stone™ Desserts! Combining classic indulgent desserts, like Chocolate Chip Cookies, Brownies, Warm Lava Cake and local goodies like Namoura and Gulab Jamun, topped with premium Sweet Cream Ice Cream, they’ve created something entirely new - a warm, decadent treat with a hint of elegance and a whole lot of whimsical flair! Pre-Packed Ice Cream Cold Stone Pre-Packed Ice Cream is available in different size containers and features their world-famous Signature Creations™ - Founder’s Favourite®, Cake Batter Batter Batter™, Peanut Butter Cup Perfection™ or Shock-A-Cone™. An Ice Cream Cake for Any Occasion! Why buy an Ice Cream Cake? Just imagine thick, moist cake, layered with some of the richest, creamiest ice cream in the world, plus all your favourite mix-ins, and your choice of fluffy white frosting or rich fudge ganache... now imagine a cake made from a box mix. Yeah, that’s why. Signature Cakes Each Cold Stone Creamery Ice Cream Cake is a handcrafted work of art. Made with the freshest ingredients, combining your favourite ice cream flavours and mix-ins, their cakes are the life of every party, event or special occasion. Custom Cakes Cold Stone Creamery have always made your ice cream just the way you want it — so why would your ice cream cake be any different? Choose your favourite cake, ice cream, mix-ins, and frosting, and they’ll expertly craft your Cake by hand, to your exact specifications. They can even decorate it with one of their themed decoration kits, hand- written lettering, or a distinctive chocolate plaque with embossed lettering. Ice Cream Cupcakes Perfect for holidays, dinners, bridal showers, weddings, fundraisers, and family celebrations, these fabulous Ice Cream Cupcakes are the perfect way to celebrate any occasion, to complement any cake, or just for the sweetness of everyday life. A Little Something For Everyone - Shakes and Smoothies Every ice cream maker makes shakes. Some even make smoothies. But taking super premium ice cream and blending it with your choice of mix-ins to create the ultimate, dreamy, thick and creamy Shakes? That’s all Cold Stone Creamery. RECENT DEVELOPMENTS Can something taste good and look good on you? Sure it can! Just take our smooth and creamy, low-fat Frozen Yogurt with probiotics, plus everything that’s great about fresh and fruity Sorbet. Next, combine them with your choice of healthful mix-ins, like fresh fruit or crunchy nuts, and you’ve got one heck of a healthier option! Ice Cream Cookie Sandwiches Hand-crafted from super premium ice cream, then nestled between two yummy chocolate chip cookies and rolled in a delicious topping, these upgraded classic favorites are the perfect dessert for enjoying at home, on the road, or anywhere else! Cup Cakes Perfect for holidays, dinners, bridal showers, weddings, fundraisers, and family celebrations, these fabulous Ice Cream Cupcakes are the perfect way to celebrate any occasion, to complement any cake, or just for the sweetness of everyday life. BRAND VALUES Cold Stone’s personality is a fusion of the following tenets: passionate, nonjudgmental, friendly, sophisticated yet fun. Cold Stone has a friendly, smart sense of humour. They want the Cold Stone brand to be fun and accessible in its tonality so they must infuse a clever wit into communication with the customer that allows them to connect and develop a relationship. Things you didn’t know about Cold Stone Creamery l Their Ice Creams are made fresh daily. l Over 192,000 Ice Cream Creations served per day. l Ice Cream for breakfast, a Smoothie for lunch, and a sensible cake for dinner…. Who says you can’t eat this amazing Ice Cream for all three meals? l There are more than 2,000 stores worldwide serving and still counting. Brand Vision: To provide the Ultimate Ice Cream Experience. Brand Mission: To make people happy by selling the highest quality, most creative ice cream experience with passion, excellence and innovation. Brand Values: Passion indicates their singular devotion to what they do best: provide the best ice cream in the world, served in the world’s most unique manner. Their ice cream is rich, smooth and creamy, it is made fresh every day in every store and is the highest quality ice cream available anywhere. Nothing is out of bounds when they prepare Creations, individual customisation and personalisation “just-for-you” are the goal. Cold Stone strives to make their product the best. Cold Stone’s vast array of products and unique mixing process allows each customer to be an active participant in getting exactly what they want, exactly how they want it. Cold Stone is dedicated to maintaining its position as the industry leader in innovation, constantly exploring new and different ways for customers to experience and enjoy their ice cream, cakes and novelties.
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38
MARKETHow good is Cold Stone Creamery’s ice cream? Well, let’s just say that on a scale of one to ten, they’re somewhere around an 11.5. But they’re about more than just serving up amazing ice cream. They like to think they’re really in the business of making people happy.
It’s all about what they call the Ten-Minute Vacation. That ten-minute getaway you deserve from the world outside their doors. Just head inside any Cold Stone Creamery Store, and that’s what you’ll get. From their enthusiastic, singing crew members, to the shared laughter of a family enjoying a treat together - if it’s making you, your friends, or your loved ones happy, then they’re doing their jobs right!
Cold Stone’s differentiation is found in the Ultimate Ice Cream Experience®. They provide freedom of choice. They don’t confine their customers to a few standard flavours. Instead, they invite their customers to inject their creativity into the process, resulting in an experience that is all their own. Cold Stone Creamery deliver the “Ultimate Ice Cream Experience, just the way you want it.” They love ice cream as much as you do and because of this, they GET IT. They do everything for the love of the ice cream.
Because the World Deserves Better Ice CreamRest Assured, Cold Stone Creamery’s expertise in innovating indulgence didn’t just happen by accident. Their founders, Donald and Susan Sutherland, discovered their true calling in 1988, driven by their passion to serve the world’s best ice cream; they opened the first Cold Stone Creamery in Tempe, Arizona.
For more than 25 years they’ve served up the finest, freshest ice cream, cakes, smoothies and shakes using only the highest quality ingredients and, of course, their signature process of preparing your custom ice cream creation on a frozen granite stone.
ACHIEVEMENTS We all know that Cold Stone Creamery serves the best ice cream in the world and they’ve won
the industry’s version of the “best of ” awards for pretty much anything that has to do with ice cream including:l Best Innovative Campaign- 2009 Gulf Cooperative Council.l Franchisee Operations of the Year 2010 - Retail City Award for Excellence in Retail.l Best Service Performance Brand 2010 - Department of Economic development.
HISTORY1988 Don and Susan Sutherland open the very first Cold Stone Creamery® in Tempe, Ariz, and a new ice cream concept is born.1995 First Franchise Store Opened.1996 Cold Stone Creamery is awarded “Best of Phoenix” for the first time.1997 Cold Stone Creamery serves its one millionth ice cream cone.1997 Franchisee Dan Farr convinces Cold Stone Creamery to enter the Alaska market and the first store opens in Anchorage.1998 Cold Stone Creamery opens first transcontinental store in Jacksonville, Fla.2000 Cold Stone Creamery is ranked 94th on Entrepreneur magazine’s list of Fastest Growing Franchises in America, and 361st on the Entrepreneur magazine’s “Franchise 500” list.2000 Cold Stone Creamery celebrates 100th store opening in Pleasant Hill, Calif.2001 Cold Stone Creamery adds chocolate-covered crickets to ice cream and earns a feature spot on the CBS The Early Show.2002 Cold Stone Creamery awards its 500th franchise and opens its 250th store.2002 Cold Stone partners with Make-A-Wish Foundation® to launch the World’s Largest Ice Cream Social which raises more than $100,000 for the charity and lands a feature spot on CNN.2003 The Cold Stone Creamery brand introduces itself to the world with the opening of the company’s flagship store in Times Square. Cold Stone receives a feature article in Time magazine and mixes ice cream live on Fox & Friends.2003 Cold Stone Creamery opens its 500th store.2004 Cold Stone Creamery launches an entirely new line of Signature Ice Cream Cakes. One hundred ice cream cakes are featured on ABC’s Good Morning America to celebrate the 100th anniversary of Times Square.2004 The third annual World’s Largest Ice Cream “Cake” Social raises over $625,000 for the Make-A-Wish Foundation.2004 Cold Stone Creamery ranked fourth in the July 2004 issue of Restaurant Business “Top 50 Growth Chains.”
2005 Desperate Housewife Nicollette Sheridan attends the fourth annual World’s Largest Ice Cream “Cake” Social as a “celebrity scooper” and helps Cold Stone raises over $750,000 for the Make-A-Wish Foundation.2005 Receives the “2005 Consumers’ Choice in Chains Award” in the Treat category in the August 2005 issue of Restaurants & Institutions and opened total of 1,000 stores.2005 Cold Stone Creamery celebrates the opening of its first store in Japan, located in the Roppongi Hills complex in Tokyo, marking the beginning of the company’s expansion into Asia.2006 Cold Stone Creamery launches a new line of smoothies and ice cream shakes. Cold Stone takes the lead in a Today Show story about the
booming smoothie market.2006 Nation’s Restaurant News honors
Cold Stone Creamery as a MUFSO “Golden Chain” recipient.
2007 Cold Stone Creamery is acquired by Kahala, one of the fastest growing franchise companies in North America with twelve brands and more than 3,700 retail
locations in the United States and worldwide.
2007 Miraqe General Trading LLC (Apparel Group) appointed as the Master Franchisee for Middle East region2008 The Cold Stone Creamery founders are featured on The Oprah Winfrey Show.
2008 Cold Stone Creamery celebrates the opening of the 100th
International store and its arrival into Mexico and Scandinavia.2008 Cold Stone announces the opening of the first co-branded store with Rocky Mountain Chocolate Factory.2009 Cold Stone commemorates expansion into Canada with the opening of six co-brand stores through partnership with Tim Hortons.2011 Cold Stone Creamery reaches over 2,000 locations worldwide. 2013 Cold Stone Creamery Middle East Won the First International Creamery Cup defeating thirteen other countries.2014 Cold Stone Creamery now has 42 stores across the GCC.
PRODUCTThe Ultimate Ice Cream Experience®Things Are Just Better When they’re fresh.Cold Stone Creamery’s ice cream is made fresh every day in every store? It’s true! Churned from the finest ingredients and mixed with your choice of candy, cakes, fruits or nuts on a frozen granite stone they proudly serve the best tasting, made-to-order ice cream you’ve ever had.Signature Creations™
When Cold Stone Creamery serve up ice cream, they’re not just scooping it out of some frozen vat and handing it to you - they’re crafting personalised works of art!First, they make your ice cream fresh inside the store every day. Then they take your favourite ice cream flavour, add your choice of mix-ins, and finally they chop and fold it all together using two spades on a frozen granite stone. These freshly-prepared masterpieces are called Creations - the most famous of which are called Signature Creations™.These tried and true favourites combine flavours of ice cream and mix-ins that their customers just can’t get enough of. From Birthday Cake Remix™ to Strawberry Blonde®, these Creations are sure to hit your flavour sweet spot. Create Your Own CreationsThe Ultimate Ice Cream Experience® starts with the ultimate ice cream, and Cold Stone Creamery’s is made fresh, every day in every store. Top that with your choice of candy, fruit, nuts, and all kinds of yummy mix-ins, and suddenly you’ve got a Create Your Own Creation. Hot Stone™ Warm & Delicious™ DessertsThings are really heating up in the ice cream world thanks to Cold Stone Creamery’s new Warm & Delicious™ Hot Stone™ Desserts!Combining classic indulgent desserts, like Chocolate
Chip Cookies, Brownies, Warm Lava Cake and local goodies like Namoura and Gulab Jamun, topped with premium Sweet Cream Ice Cream, they’ve created something entirely new - a warm, decadent treat with a hint of elegance and a whole lot of whimsical flair!Pre-Packed Ice CreamCold Stone Pre-Packed Ice Cream is available in different size containers and features their world-famous Signature Creations™ - Founder’s Favourite®, Cake Batter Batter Batter™, Peanut Butter Cup Perfection™ or Shock-A-Cone™.An Ice Cream Cake for Any Occasion!Why buy an Ice Cream Cake? Just imagine thick, moist cake, layered with some of the richest, creamiest ice cream in the world, plus all your favourite mix-ins, and your choice of fluffy white frosting or rich fudge ganache... now imagine a cake made from a box mix. Yeah, that’s why.Signature CakesEach Cold Stone Creamery Ice Cream Cake is a handcrafted
work of art. Made with the freshest ingredients, combining your favourite ice cream flavours and mix-ins, their cakes are the life of every party, event or special occasion.Custom CakesCold Stone Creamery have always made your ice cream just the way you want it — so why would your ice cream cake be any different? Choose your
favourite cake, ice cream, mix-ins, and frosting, and they’ll expertly craft your Cake by hand,
to your exact specifications. They can even decorate it with one of their
themed decoration kits, hand-written lettering, or a distinctive
chocolate plaque with embossed lettering.Ice Cream Cupcakes
Perfect for holidays, dinners, bridal showers, weddings,
fundraisers, and family celebrations, these fabulous Ice
Cream Cupcakes are the perfect way to celebrate any occasion, to
complement any cake, or just for the sweetness of everyday life. A Little Something For Everyone - Shakes and SmoothiesEvery ice cream maker makes shakes. Some even make smoothies. But taking super premium ice cream and blending it with your choice of mix-ins to create the ultimate, dreamy, thick and creamy Shakes? That’s all Cold Stone Creamery.
RECENT DEVELOPMENTSCan something taste good and look good on you? Sure it can! Just take our smooth and creamy, low-fat Frozen Yogurt with probiotics, plus everything that’s great about fresh and fruity Sorbet. Next, combine them with your choice of healthful mix-ins, like fresh fruit or crunchy nuts, and you’ve got one heck of a healthier option!Ice Cream Cookie SandwichesHand-crafted from super premium ice
cream, then nestled between two yummy chocolate chip cookies and rolled in a delicious topping, these upgraded classic favorites are the perfect dessert for enjoying at home, on the road, or anywhere else!Cup CakesPerfect for holidays, dinners, bridal showers, weddings, fundraisers, and
family celebrations, these fabulous Ice Cream Cupcakes are the perfect
way to celebrate any occasion, to complement any cake, or just for
the sweetness of everyday life.
BRAND VALUESCold Stone’s personality is a
fusion of the following tenets: passionate, nonjudgmental,
friendly, sophisticated yet fun.Cold Stone has a friendly,
smart sense of humour. They want the Cold Stone brand to be fun and accessible in its tonality so they must infuse a clever wit into communication with the customer that allows them to connect and develop a relationship.
Things you didn’t know aboutCold Stone Creamery
l Their Ice Creams are made fresh daily.l Over 192,000 Ice Cream Creations servedper day. l Ice Cream for breakfast, a Smoothie for lunch, and a sensible cake for dinner….Who says you can’t eat this amazing Ice Creamfor all three meals?l There are more than 2,000 stores worldwide serving and still counting.
Brand Vision: To provide the Ultimate Ice Cream Experience.Brand Mission: To make people happy by selling the highest quality, most creative ice cream experience with passion, excellence and innovation.Brand Values: Passion indicates their singular devotion to what they do best: provide the best ice cream in the world, served in the world’s most unique manner.
Their ice cream is rich, smooth and creamy, it is made fresh every day in every store and is the highest quality ice cream available anywhere.Nothing is out of bounds when they prepare Creations, individual customisation and personalisation “just-for-you” are the goal.
Cold Stone strives to make their product the best. Cold Stone’s vast array of products and unique mixing process allows each customer to be an active participant in getting exactly what they want, exactly how they want it.
Cold Stone is dedicated to maintaining its position as the industry leader in innovation, constantly exploring new and different ways for customers to experience and enjoy their ice cream, cakes and novelties.
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