Imagine Memory Everywhere™ Thin Film Electronics ASA (“Thinfilm”): Intelligent Packaging Powered by Thinfilm's Printed Smart Tags AIPIA, 2 October 2012 Torgrim Takle, CFO and Chief Strategist
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Imagin
e Memory Eve
rywhere™
Thin Film Electronics ASA (“Thinfilm”):
Intelligent Packaging Powered by Thinfilm's Printed Smart Tags AIPIA, 2 October 2012 Torgrim Takle, CFO and Chief Strategist
Imagin
e Memory Eve
rywhere™
High Volume Low-cost Printing at InkTec
Imagin
e Memory Eve
rywhere™
Thinfilm Product Progression
Mem
ory Standalone
memory for toys and games
Mem
ory
+ Lo
gic Addressable
memory for integration
Inte
grat
ed S
yste
ms Sensor tags
Display tags RFID & NFC
3
Imagin
e Memory Eve
rywhere™
“Building blocks” for integrated printed systems
Example of tag types (integrated systems)
Sensor tag (temperature)
Dynamic price display
RFID tag (contactless rewritable tag)
Battery
Display
• Signed agreement with PST Sensors
Antenna
• Thinfilm proprietary
Logic • Co-development
and exclusive license
Memory
Sensor
• Licensed leading low-cost display
• Secured privileged access to custom battery
• Internal development and numerous external options
Smart Tags
Imagin
e Memory Eve
rywhere™
Combine components to increase value and progressively unlock new markets
Application
2-5
Monitoring of perishable goods
Personal health care
5-10
1-2
Interactive packaging
~0.5
Dynamic price display
Market size ($ bn)
NFC & "Internet of Things" 10+
Personal health care
Logistics (RFID) 2-5
Anti-theft/ brand protection 2
~0.5+
System
Imagin
e Memory Eve
rywhere™
Packaging & promotion applications From... To…
• Electronic shelf labels ($3-4/label)
• Manual re-pricing of perishable goods (and food waste)
• Dynamic/smart price display (based on sell-by date etc.)
• Reduces manual labor and food waste
• “Static” consumer packaged goods and POS displays
• Existing technology too expensive
• Interactive packaging and POS displays
• Adds functionality and differentiation
• Color changing labels (qualitative information only)
• Data loggers only affordable per pallet
• Printed smart tags/w sensors (e.g., temp.)
• Improves safety of food & pharmaceutical products, reduce waste
Pric
ing
Pack
agin
g M
onito
ring
Imagin
e Memory Eve
rywhere™
Thinfilm’s printed temperature tags will have unique cost-performance advantages
Positioning of Thinfilm vs existing products
Low
Cost
per
func
tion
High System performance
High
Lo
w
Existing products (trade-off curve)
Data loggers
Alarm tags
ILLUSTRATIVE
Color changing labels
Unique & disruptive cost-performance advantages of printed temperature tags:
► Similar price as existing low-cost products (e.g., color changing labels), but with substantial better performance (e.g., quantitative vs. qualitative data)
► Gradually displace existing technologies (and open up new markets) by meeting relevant performance requirements at substantial lower cost (e.g., alarm tags)
Imagin
e Memory Eve
rywhere™
1000 25 0.4 0.08 0
400
3,000
6,000
Volume Units sold, 2010; millions
Price $ per unit, 2010
0 5
Source: Frost & Sullivan; BCC Research; Freedonia; Sensitech; Omega Engineering; Honeywell; ATI; Vitsab International; 2DI; ABB
ILLUSTRATIVE
“Labels”
• Price: $0.005-0.08 • Volume: 3-6bn
“Time labels”
• Price: $0.1-0.4 • Volume: 0.5-1bn
“Alarm tags”
• Price: $15-25 • Volume: ~15mn
“Wireless & Integrated devices”
• Price: $250-1000 • Volume: ~1mn
Share of market
10% 5% 25% 60%
Revenue potential driven by cost/functionality
($140mn) ($0.4bn) ($0.9bn) ($70mn)
Example: Monitoring of perishable goods/drugs (Temperature Sensor/TTI market)
Total market of ~$1.4bn
(2010) Thinfilm TTI market size projections
Product/tag functionality
2013 2016 2020
Cost/tag
Addressable market, $bn
E.g., max/ min temp.(counter)
E.g., time- temp. exposure
E.g., wireless alarm tags
~$0.30 ~$0.20 ~$0.10
0.1 0.4 1.2
Imagin
e Memory Eve
rywhere™
Commercial agreement with packaging giant Bemis, a Fortune 500 company
Bemis Company, Inc.
“First commercial agreement in printed electronics to create integrated printed systems for high volume production and multiple markets” 10 July, 2012
Bemis Selects Thinfilm to Develop Intelligent Packaging Platform
“Thinfilm moved a step closer to making the Internet of Things a reality, announcing a deal with U.S. packaging giant Bemis Co. today…” 10 July, 2012
Thinfilm Pairs Up With Packaging Giant Bemis to Create Labels That Know Things
“…assemblage will be commercialized in 2014 in partnership with Bemis, a Wisconsin packaging company that makes 200 billion packages a year…” 10 July, 2012
The Internet of Things, Soon Accessible by Smartphone
“Our agreement with Thin Film Electronics ASA is an investment in technology that could eventually make printed electronics a component of every package we manufacture.” Henry Theisen, CEO, Bemis
• Global leader in flexible packaging
• 78 manufacturing facilities worldwide
• ~200 billion packages per year
• 2011 net sales of $5.3 billion, mkt. cap. of $3.1 billion (Fortune 500 company)
Imagin
e Memory Eve
rywhere™
Commercial break-through expected around 2013; ~$1.5bn in revenues by 2020 Revenue scenario, 2011-2020; USD millions
Other (both contactless- and closed systems)
Interactive packaging (FMCG/retail)
Monitoring of perishable goods/ drugs (temperature sensor)
Dynamic price displays (retail)
Ticketing (transportation)
RFID (retail/logistics)
NFC & “Internet of things” (smart tags)
2020
~1500
2011A
0.3
2016
~300
2013
3
Contactless tags/systems Closed systems
Key applications:
# tags sold (millions) ~0 40 5,000 22,000
Applications Market estimates (global) Thinfilm mkt. share • ~$12bn in 2019 (source:
IDTechEx: Printed/chipless tags) • ~8% (2020)
• ~$500 in 2010, ~$2.5bn in 2020 (source: ODIN, VDC Research)
• ~5% (2020)
• LU tickets issued: ~9bn in 2009 (source: Innovision R&T)
• ~7% volume share (2020)1
1 Assuming no growth in number of LU tickets issued worldwide from 2009 to 2020 2 Time-Temperature Indicators (used in transportation/packaging, i.e., excluding other industries, e.g., automotive, HVAC/refrigeration etc.)
• TTI market2: ~$1.4bn in 2010, ~$3.2bn in 2020 (source: Frost & Sullivan, Freedonia, BCC+)
• ~4% (2020)
• Other applications/products: 20-bit memory, diaper humidity sensor, anti-theft , calibration sensors etc.
• 1-9% (2020)
• ~$5bn in 2020 (Thinfilm estimates)
• ~2% (2020)
• ~$10bn in 2020 (Thinfilm estimates)
• ~3% (2020)
• Change in product mix • Increased price as more
functionality is added
Imagin
e Memory Eve
rywhere™
Thinfilm recognized as one of the world’s most innovative companies
18 September, 2012
“These are the companies that are changing or could potentially change the mobile landscape in the most profound ways”
Related Documents
