THIERRY MUGLER BRAND PRESENTATION
THIERRY MUGLER
BRAND PRESENTATION
BRAND HISTORY
Thierry Mugler, a Mythical Brand
1974 : A true visionary, Thierry Mulger, initiated
a new highly stylized, anatomical and graphical
look & is called the ‘creator of shock’ as well
‘creator of dreams’ by the press.
1992 :The birth of ‘Angel’, Thierry Mugler's first
fragrance. ‘Angel’ has been the worldwide
bestselling perfume even before CHANEL N°5.
1996: French cosmetics & skincare company
Clarins takes over Thierry Mugler’s fashion house
& Angel, Alien, Star & now Womanity fragrances
are leading the fragrance market.
THIERRY MUGLER, HIS MUSES AND THE
STARS
Naomi Watts & Beyonce Knowles
Beyonce promoted Thierry Mugler during her last album tour I am Sasha Fierce
Actress Naomi Watts, Jerry Hall & Estelle as legendary symbol for Thierry Mugler
Thierry Mugler & Beyonce
Jerry Hall
Thierry Mugler’s muse
Lady Gaga & Other famous Thierry Mugler fans
Jennifer Lopez
American Music Awards
November 2009
LADY GAGA always mentions Thierry
Mugler as one of her favorite. She has
even paid tribute to Theirry Mugler
through several songs. In 2010, she
became Brand Ambassador
PRESS COVERAGE
Strong visibity in the International Press
Strong visibity in the International Press
Strong visibity in the International Press
THIERRY MUGLER ACCESSORIESTHIERRY MUGLER’S ACCESSORIES
Thierry Mugler Lifestyle
2006 : Thierry Mugler magic imagination launched Accessories and
since then has being doing extremely well with lifestyle products such
as Timepieces, Jewellery and Leather Goods.
Thierry Mugler’s Accessories Success
Thierry Mugler is a great potential Brand with
very high visibility. Its accessories are present
worldwide in leading point of sales
•Watches:
Beautiful & innovative Product
Designs
Strong Brand Identity – ‘The Star’
Wide Range of Products
Good Price Positioning
Proven record for wonderful sell-out
•Leather Goods:
– 500 independent clients on the
selective leather goods’ network
•Jewels:
– A great development dynamic
Target Market
Thierry Mugler is a young brand that is synonymous with
High Fashion.
The target customers are primarily ladies in the age group
of 16 to 38 years of age. They are trend savvy & fashion
conscious with a modern outlook. Also they are ready to
experiment with new & unique designs, colors and styles.
Price Bracket
Although superior in designs and quality, Thierry Mugler
timepieces fall in a very well-priced bracket & are
extremely affordable. In the Indian scenario, they are on
an average between Rs. 5,000 to Rs. 20,000.
WORLDWIDE PRESENCE of Watches and
Accesories
Worldwide Presence
A Key Brand in Galeries Lafayette
Strong
presence
in over
50
Galeries
Lafayette
stores in
France
Thierry Mugler Accessories in Stores
Presence of THIERRY MUGLER Accessories in over 25 Paris Gallery stores in Dubai
and in most of the leading malls all over the Middle East
Thierry Mugler Watches in Dubai
Thierry Mugler in City Chain, Hongkong
High Visibilty & Presence
Thierry Mugler enjoys
prominent presence
alongside other leading
fashion brands like Guess,
Cerruti, etc.
Brand Presence in India
• Leading Departmental
Stores like Shoppers Stop
• Major Perfume Stores like
Parcos in DLF, Saket and
other locations
• IGI Airport
• Brand often mentioned in
News Magazines and Fashion
Magazines
POINT OF SALES
SUPPORT
Watches – POS Material
Case
Dimensions: 72 x 32 x 38cm
Example of Local Advertisement
Individual Modules
Watches tower :
- Made of MDF painted satin white on showcase top with
inside.
- Clear acrylic plate with LED lamp on top.
- Brushed aluminum on exterior
- Letter logo mirror stainless steel on both side.
- 2 lockable storage with shelves, 2 lockable drawer with 1
lockable acrylic door showcase.
Dimensions : W 400 x D 400 x H 1760 mm
Sales Counter:
- Made of MDF white satin paint inside, exterior in
brushed aluminum finish.
- Lockable drawer window in extra white glass with LED
lighting, inside platform covered with white fabric.
- 2 drawers storage and door storage with adjustable
shelves.
- Star logo in front made of shinny stainless steel.
Dimensions : W 1000 x D 517 x H 1260 mm
Individual Modules
Cashier:
- Made of MDF painted white satin finish inside, exterior
in brushed aluminum finish.
- Top working surface in white satin paint and white
fabric.
- Lockable door and 2 drawers storage.
- Star logo in shinny stainless steel.
Dimensions : W 1000 x D 515 x H 1050 mm
Individual Modules
THIERRY MUGLER’S
CONNECT ON THE INTERNET
THIERRY MUGLER ON Facebook
THIERRY MUGLER opened its Official Fan Page on Facebook!
Already 33,253 people like it.
388 followers on Twitter
Thierry Mugler Official Youtube page
http://www.youtube.com/muglerofficial
THANKS!
And now in INDIA, THIERRY MUGLER looks
forward to being a runaway success…with
YOU!!