THIEL Design Case Study Porfolio Marketing

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Brand Communications Planning + Design

keith walters | Brand Architect Strategic Planning Director

[email protected]

We are Brand Architects.

We build integrated brand identity and marketing communications that tell your brand story and enhance your presence in the marketplace. Our clients range from start-ups and not-for-profits to multinational organizations.

We have an experienced team of business & design professionals.

We share a common passion to create inspired work.

We understand business.

We are creative & strategic thinkers.

We create communications that enhance your image and drive your financial success.

O u r A p p r o A c h

Think & Feel. It describes what your brand identity and communications need to inspire. It describes what differentiates your organization, and the meaning you bring to market. Design without meaning is just pretty pictures. Brand communications with meaning have the power to inform, explain and persuade. They tell your story.

Think & Feel. It describes how we combine left-brain strategy with right-brain creativity. It describes the unique combination of life and enhanced meaning that should define every brand. We operate in the space between both sides of the brain, developing ideas that resonate across all points of contact. We tell your story.

research & analysis

strategic planning

Brand identity

employee branding

Marketing communications

Financial communications

environments

Internet marketing

Video & motion graphics

Market & industry research Perception research Internal branding research

Competitive research rOI research Benchmarking / Best practices Marketing audits

Communication plans Brand strategy & positioning Brand mission & vision Brand Profile

Key messaging & taglines New market opportunities Product development

Naming & nomenclature Visual identity Brand launch New product launch

Stationery systems Brand standards

Capabilities brochures Books Product literature Catalogs Advertising Direct mail

Social media Package design Internal communications

Environmental graphics Signage programs Trade show displays

Trade show support Point of sale

Website development Email campaigns Advertising

Animations Videos DVDs

Internal brand launch Employee communications

Annual reports Investor communications

O u r c A p A B I L I T I e s

O u r p r o c e s s

ANALYZe Defining opportunitiesWe think about your organization and research everything

about it. Through this targeted research, we analyze

your situation, discovering competitive insights and

strategic opportunities.

VerBALIZe setting the DirectionWe verbalize strategic objectives and develop your

Brand Profile™. Describing the essence of your organization,

it becomes the guiding document through which all

creative decisions are made and measured.

reALIZe producing the solutionWe put your organization in the best light to realize

positive and measurable results, efficiently producing

and effectively delivering your differentiating

communication tools.

VIsUALIZe creating solution optionsThe feel of your organization, expressed across all media

and touch points, brings your brand and key messaging

to life. We visualize and create brand assets for every

way you communicate.

creativity based on strategy

We base all design options on our client business objectives,

using creativity to communicate, not just decorate.

Aptitude without attitude

We respect and listen to our clients’ opinions and requirements,

collaborating to reach the most effective solutions.

highest ethics and integrity

We uphold the highest standards in all client relationships—

their success is our success.

concern for the individual

We are committed to our employees and clients, enabling them

to work as a team to produce solutions that make a difference.

Do what it takes philosophy

We give our best creative effort no matter the size of the project,

maximizing value and meeting deadlines.

O u r C O r E V A L U e s

Case

Stu

dies

N a m i n g & B r a n d I d e n t i t yA G A r c h i t e c t u r e

s tat i o n e r y c o m p o n e n t s

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T H I e L d e s I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o m

AG Architecture

wauwatosa, wisconsin

Launching the Brand

a change of ownership prompted a name

change and identity update for this architectural

firm specializing in residential communities.

the new identity suggests the new partnership,

and the element of community, supporting the

positioning phrase “a sense of community.”

the new identity was launched with a memorable

direct mail piece, and is supported by integrated

communications that expand on the positioning

phrase and its meaning for the firm and its work.

ity

n e w s l e t t e r

d i r e c t m a i l

c a pa b i l i t i e s b r o c h u r e

n e w i d e n t i t y

B o r g W a r n e r A d v e r t i s i n g

i d e a s t o r e s u l t si d e a s t o r e s u l t si d e a s t o r e s u l t si d e a s t o r e s u l t s i d e a s t o r e s u l t s i d e a s t o r e s u l t s

p r o d u c t / e x p e r i e n c e c a m pa i g n

f u e l e f f i c i e n c y / a i r q u a l i t y a d

What if?

V I S I T O U R W E B S I T E A T www.bwauto.com

At Borg-Warner Automotive we ask — and we answer. By

providing new concepts and more choices in automatic

transmissions, active all-wheel drive, engine timing systems,

turbochargers and air-management systems, we’re improving

fuel economy and air quality and delivering safety and con-

venience. We’re transforming the traditional to take the lead

in powertrain systems. Go ahead and ask us… what’s next?

...new-concept automatic transmissions saved fuel

...the safety of all-wheel drive was standard on family vehicles

...optimal engine performance meant skies stayed blue

BWA 8392 What if Ad Buick Open 7/30/03 2:37 PM Page 1

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BorgWarner

auburn hills, michigan

Advertising

the advertising concepts for Borgwarner

include messages and imagery that promote

the company’s heritage and history.

its innovative value to the automotive

industry, specific product performance

attributes and value, and the technology

leadership of the company’s people are

also featured.

a n n o u n c i n g t h e n e w p o w e r t r a i n t e c h n i c a l c e n t e r

c o m m e m o r at i n g f o r d ’ s 1 0 0 t h a n n i v e r s a r y

B o s t i k , I n c . M a r k e t - s p e c i f i c C o m m u n i c a t i o n s

t r a d e s h o w d i s p l ay

p r o d u c t & p r o c e s s p o s t e r s

P E R S O N A L LYCOMMITTEDCOMMITTEDCOMMITTEDCOMMITTED

COMMITME NT & PE RSONAL ATTE NT ION

We are the resource that will work with you to understand

your needs and provide exactly the right solution. From

initial needs analysis through product support, you benefit

from our consultative approach. We listen to you and

study your product design, materials and manufacturing

process in order to specify the right sealant and provide

the application knowledge that is critical to your success.

Concern for our customer

drives our business

approach, our culture—

and YOUR SUCCESS.

O u r u l t i m a t e g o a l

i s t o h e l p y o u a c h i e v e

HIGH PRODUCTIVITY

WITHOUT LINE PROBLEMS.

Our business approach is

C U S T O M E R - F O C U S E D and

centered on A D D I N G V A L U E .

C L E A R L YSUPERIORSUPERIORSUPERIORSUPERIOR

W I N D O W S E A L A N T S

COMMITTED

VA L U E B E Y O N D T H E S E A L A N T

Throughout the world, Bostik is the industry-leading

resource for window manufacturers. Choose our people,

our insight, our products and our technology for the

greatest total value.

Beyond windows, Bostik brings specific knowledge and

superior products to door manufacturers. Also look to

Bostik to bring you sealants and adhesives for a wide

range of applications, including packaging, product

assembly, pressure-sensitive labels and converting.

(414) 774-2250

www.bostik-us.com

OUTSIDEBack Cover Front Cover

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Bostik, Inc.

milwaukee, wisconsin

Market-specific communications

this industrial adhesives and sealants

manufacturer required a system of product

literature and communications tools to

address multiple products and customer

groups to explain the differentiating attributes

of both the company and its adhesive products.

while maintaining consistency, individual

product literature components, direct

mail and trade show materials highlight

each product’s attributes and applications

to specific markets. Key customer groups

are addressed with differentiating value

messages and materials that promote the

specific performance characteristics of each

product, and raise the level of awareness

of the product and corporate brands.

ta b l e t e n t

h y g i e n e a d h e s i v e s b r o c h u r e

G r a d u a t e S c h o o l C o m m u n i c a t i o n sC o n c o r d i a U n i v e r s i t y W i s c o n s i n

g r a d u at e p r o g r a m b r o c h u r e

d i s p l ay b a n n e r

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Concordia University Wisconsin

mequon, Wisconsin

Graduate school Communications

the graduate school of concordia university

Wisconsin hired us to concept and design their

admissions brochure. the theme we devel-

oped, “you’re ready,” reflects two meanings:

you’re ready for concordia’s graduate school,

and when you complete graduate school,

you’re ready for the challenges of the busi-

ness world. they were so pleased with the

outcome of the initial brochure, we have

since completed additional brochures, flyers

and print advertising. For the first time, there

is consistency in message and format in the

graduate school materials.

g r a d u at e e d u c at i o n b r o c h u r e

p o c k e t F o l d e r & i n s e r t s

p r i n t a d v e r t i s i n g

DominIcan highschool

Dominican students get accepted at the best universities.

Admissions officers know the quality of our

advanced curriculum and want our students.

Dominican graduates receive among the very highest

scholarship dollars per student in Wisconsin.

A G O D U K E N O T R E D A M ETTE NORTHWESTERN YALE WASHINGTON UNIVERSITYUcanU

educational excellence supported by

C a t h o l i c . C o l l e g e P r e p .

R e c r u i t i n g C o m m u n i c a t i o n sD o m i n i c a n H i g h S c h o o l

R e c R u i t i n g b R o c h u R e

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Dominican High School

Whitefish bay, Wisconsin

Recruiting communications

the leadership of Dominican high School

and their alumni donors came to thiel

Design for assistance in producing integrated

communications materials. the ethical

leadership brochure, honor Roll of investors

report and advertising campaign now provide

Dominican with the necessary tools for

fundraising and recruiting.

highschool

Sign up now!

SUMMER

Basketball Camps for boys and girls in middle school

are running in June and July.

For information on Basketball and other DHS Athletic camps, call 414-332-1170 ext. 130.


DominIcan


DominIcan highschool

Dominican students get accepted at the best universities.

Admissions officers know the quality of our

advanced curriculum and want our students.

Dominican graduates receive among the very highest

scholarship dollars per student in Wisconsin.

A G O D U K E N O T R E D A M ETTE NORTHWESTERN YALE WASHINGTON UNIVERSITYUcanU



i n v e S t o R R e p o R t

p R i n t a D v e R t i S i n g

b u S a D v e R t i S i n g

B r a n d I d e n t i t y P r o g r a mF r a n t z G r o u p , I n c .


p r o p o s a l s y s t e m

T H I E L D E S I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o m

n e w i d e n t i t y

Participate in the survey,

and your name will be entered

in a drawing to win an

Apple iPhone that will make

you the envy of your friends.

www.thefrantzgroup.comwww.qsrmagazine.com2007 Franchisee Technology Adoption Survey is co-sponsored by QSR Magazine and Frantz Group. Participation in this survey is restricted. It is only for QSR franchisees or their designees responsible for selecting, recommending or approving the purchase of technology used to run their franchised restaurant(s). Participants will be validated. Limit: one entry per person and per email address. For detailed information visit: qsrmagazine.com/survey/rules.

calling all franchisees

Participate in the 2007 Franchisee

Technology Adoption Survey™ to

help form a collective opinion that

will inform the industry.

Fill out the survey online:

www.qsrmagazine.com/survey

July 23 to August 22

The goal of the survey is to

understand technology adoption from

the QSR franchisee perspective.

This survey, which can drive change, is

your opportunity to communicate back

to franchisors and technology vendors —

to make it faster, easier and more effi cient to

integrate new technology into your franchise.

W E W A N T Y O U R O P I N I O N

TFG2919 QSR-Adƒ.indd 1 7/9/07 5:05:51 PM

p r i n t a d v e r t i s i n g

w e b s i t e

d i r e c t m a i l

Frantz Group grafton, wisconsin

Brand Identity Program

Strategic objectives reinforce the firm’s market position and emphasize its focus on providing direct marketing services exclusively to technology companies.update the visual identity to begin the firm’s brand story.

Strategic toolsmarket research revealed the positive client perception of the firm’s total focus on technology marketing.the new logomark visually communicates the firm’s element of focus, and includes a strong and meaningful icon.the Focus is Power positioning phrase strongly communicates the firm’s focus, and is illustrated on certain applications with a symbolic depiction.the brochure is designed around the element of focus and describes the firm’s focus in delivering integrated direct marketing services.a direct mail piece represents the firm’s personal attention to clients, and the unique fold allows the cap of the Frantz employee to change to the client’s cap, as “we become you.”

Return on objectivesthe firm has realized immediate success in attracting clients around the Focus is Power positioning, and is differentiated in the market.employees are energized around the new brand identity, and the firm’s interiors and merchandise help to bring the brand alive.

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M a r k e t i n g C o m m u n i c a t i o n sI n l a n d P o w e r G r o u p

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Inland Power Group

Butler, wisconsin

Marketing communications

evolving from the previous dual name detroit

diesel & allison transmissions, inland

power Group now represents the activities

of the company to repair vehicle fleets and

provide key parts to keep commercial vehicles

running. the positioning phrase “ready

to run” describes the key value of the

company to keep vehicle fleets

and commercial transportation vehicles

operating and on the road. integrated

communications components are designed

to convey power and movement, and the

people behind the company’s critical services.

c o m pa n y B r o c h u r e

a d v e r t i s i n G

B r a n d l a u n c h m a i l e r

C o r p o r a t e C o m m u n i c a t i o n sJ o y G l o b a l

E m p l o y E E D E v E l o p m E n t p r o g r a m

Joy Global Inc.

Employment Value Proposition

Digging DEEPEr.

Reaching FaRtheR.

To identify Employment Attributes that attract and help retain

superior talent, we surveyed over 1,000 people, including

new and tenured employees, employees who have left us, and

candidates who have chosen not to join us.

We also studied the best-in-class results of a landmark

survey by the Corporate Leadership Council to learn what various

companies are doing to attract and retain good people.

joy global survey

1,100 Joy global employees

16 Lost candidates

19 Lost employees

gathering insight

2

To attain our long-term Strategic imperatives, we need to

continuously improve the caliber of our teams.

We must attract and retain high-performing people who

have technical skills, experience, contacts and resources, people-

skills and passion — to step in, step up and succeed.

objectives

joy global strategic imperatives

Growth

Operational Excellence

High Performance

Shareholder Value

10

EVP = Messaging + Delivery

Toward our objectives, we must project a strong Employment

Value Proposition that gives Joy Global a competitive advantage

in the labor market.

how we need to operate

As an organization we will:

Consistently communicate our commitment

to provide Development Opportunities and

Future Career Opportunities.

Facilitate Development Opportunities and

Future Career Opportunities that increase

as our business grows.

messaging

delivery

11

Joy Global

milwaukee, Wisconsin

Corporate Communications

the distinctive Joy global Careers website

is the company’s foremost tool for attracting

prospective employees. the site is designed

to convey that Joy global is “the team to be on” —

highlighting the culture and people, performance

expectations, technology focus and fiscal strength

of the global corporation.

the 24-page Employment value proposition

booklet defines Joy global’s Employee Development

program for the hundreds of managers worldwide

who are responsible for developing and retaining

high-performing talent. this “bible” sets the CEo’s

expectations of management leaders.

the Joy global Inc. annual report is a vital

instrument for conveying the corporation’s financial

performance and strategic direction to the

investment community. Critical sensitivity

is essential in developing the appropriate verbal

and visual messaging that influence decisions

about investing in the company.

T H I E L D E S I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h I E l . C o m

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E m p l o y E E r E C r u I t I n g W E b s I t E

a n n u a l r E p o r t s

j o y g l o b a l i n c . 2 0 0 7 a n n u a l r e p o r t

global reach. leading technology.

2008annual report

joy global inc.

october 30, 2009 october 31, 2008 % Change

Net sales 3,598,314 3,418,934 5

Gross profit 1,152,800 990,005 16

Gross Profit Percentage 32.0% 29.0%

operating Income 702,312 551,204 27

Operating Income Percentage 19.5% 16.1%

Net Income 454,650 374,278 21

diluted earnings per share 4.41 3.45 28

Cash dividends per share 0.70 0.63 11

shares outstanding 103,104 108,425 (5)

(in thousands, except per-share information)

f I N a N C I a L H I G H L I G H t s

JoY GLoBaL INC. is a worldwide leader in manufacturing, distributing and servicing

equipment for surface mining, through its p&H Mining equipment business and

underground mining, through its Joy Mining Machinery business.

revenue (in millions) eBit (in millions)

0%

20%

40%

60%

80%

100%

AftermarketOriginal Equipment

Aftermarket Sales %

$0

$1000

$1500

$2000

03 04 05 06 07 08 09

$500

Free cash Flow* (in millions)

*Reconciliation available at www.joyglobal.com

Free Cash Flow

$200

$100

$0

$500

$600

03 04 05 06 07 0908

$400

$300

return on invested capital*

*Reconciliation available at www.joyglobal.com

20%

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40%

50%

03 04 05 06 07 0908

30%

$200

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03 04 05 06 07 0908

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1

to o u r s H a r eH o L d er s

Our fiscal year began with the global economy rapidly

headed into recession and with commodity end-markets

in a virtual freefall from their record levels of 2008. Our

customers reacted quickly by reducing production levels

and deferring mine expansion projects. Despite the pressures

at the time, we addressed resulting contract cancellations

and deferred Letters of Intent in a manner that served

the long term interests of our business and preserved the

goodwill of major customers. I believe we balanced these

two objectives appropriately, and will benefit from our

actions when these projects are re-activated.

The sudden decline in incoming order rates caused us to

adjust our own business. Costs have come down by more

conventional volume-based reductions, but we have also

made systemic changes in our cost structure. We moved

I am pleased to report that our fiscal 2009 was a year of record

performance and significant accomplishments despite many challenges

that resulted from unprecedented volatility in our end-markets.

This past year we delivered record revenues, record earnings and record

profitability, and we improved many other areas of performance. Earnings

per share were up 28 percent to $4.41 on a 5 percent increase in revenues

to $3.6 billion. Our operating profit margin increased by 90 basis points

from our prior best to 19.5 percent. Process improvements also helped

working capital velocity, and we reduced both Accounts Receivable and

Inventory on higher sales. We also generated our second highest level of

cash from operations despite a reduction in excess of $200 million in

customer Advanced Payments due to declining backlogs. I am also proud

to report that 2009 was our safest year ever, with a lost time incident rate

below 0.7 per one hundred full time workers. To put this in perspective,

it is less than one-fourth the average rate of all manufacturing.

Michael W. Sutherlin President and

Chief Executive Officer Joy Global Inc.

F o c u s e d o n t h e F u t u r e o F M i n i n g

J o Y G L o B a L I N C . 2 0 0 9 a N N u a L r e p o r t

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Kohler Company

Kohler, Wisconsin

Product Print Communications

both the ‘bodies of Water’ binder and tab

system and the full line catalogs were

developed to capture the emotional appeal

that the Kohler product line elicits. these

materials employ a human lifestyle approach

featuring dramatic photography and a rich

color palette that suggests comfort

and sophistication. the materials offer

a wide-ranging audience of architects,

contractors, retail stores and consumers

a steady stream of innovative Kohler products.

p r o g r a m i d e n t i t y

b i n d e r ta b s

B r a n d I d e n t i t y P r o g r a mK o l b + C o .

m o d u l a r f i r m b r o c h u r e

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Kolb+Co.



the accounting firm previously known as

Kolb lauwasser added complimentary

businesses to serve its clients beyond

traditional accounting and cPa services. a new

firm name and brand identity signals these

additional capabilities beyond accounting. the

firm is now known as Kolb+co., with a visual

identity that features a distinctive “plus

sign,” representing the firm’s additional,

value-added services, as well as the

mathematics and measurement inherent in

the firm’s services. a nomenclature system

re-named the complementary businesses

under the Kolb+co. name. marketing

materials and advertising are unified, with

the plus sign serving as a meaningful and

rememberable visual element.


d i r e c t m a i l

“ Pa r t n e r S ” a d c a m P a i g n

o u t d o o r a d v e r t i S i n g

“ l e a d g e n e r at i o n ” a d c a m P a i g n

n e W l o g o

o l d l o g o

MARQUETTE

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a l m c g u i r e c o u r t f l o o r d e ta i l

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Marquette University


Al McGuire court

to honor marquette’s legendary basketball

coach, al mcguire, the university updated

its basketball floor design, renaming it

“al mcguire court.” the new floor graphics

were designed to appear strong on camera

and serve to project a more dynamic image.

the new floor also effectively combines the

multiple identities of marquette, the Bradley

center and conference uSa. additionally,

sports vending machine fronts were developed

for on-campus locations.

S p o r t S v e n d i n g f r o n t

client d e s c r i p t i o i n o f w o r kB r a n d C o m m u n i c a t i o n sM e q u o n N a t u r e P r e s e r v e

d o n o r r e p o r t

Trinity Creek Restoration

check out our progress

Land Acquisition In 2002, the Greater Milwaukee Foundation, the Ozaukee Washington Land Trust, and the City of Mequon announced a goal to purchase a square mile of land to establish a premier environmental education and recreation facility for the greater Milwaukee community. Today, the partners have purchased 438 acres and protected in perpetuity another 112 adjoining acres. Only 90 acres remain to achieve the original goal.

Land Restoration Another goal is to return the land to hardwood forests and wetlands as it was prior to European settlement in the 1830’s. So, volunteers have planted thousands of trees, and the Wisconsin Waterfowl Association has removed miles of drain tile. With the drain tile gone, wetlands have returned. The result is that a variety of species such as Sandhill Cranes, Leopard Frogs, and Crayfish are now returning to this newly emerging habitat. All of these changes will make for a richer learning experience for students of all ages.

PieperPower Education Center The Ozaukee Washington Land Trust renovated a 12,000 square foot building to create a “sustainable structure” that demonstrates eco-friendly products and practices as well as to house our partners’ educational programs. Many generous gifts were supplemented by the efforts of volunteers and local businesses who donated equipment, supplies, materials, and their expertise. Today this education center has become an “environmental hub” for all to use.

Before

Norma and Gene Hayman Classroom

2

Trails and Observation Tower All visitors are welcome! The five-mile long trail system is nearing completion, and a 40 foot high observation tower has opened. A bridge and boardwalks over several wetlands allow visitors to explore and discover a variety of habitats. Park at 10000 North Swan Road, Mequon, to begin your journey.

Management and Operation The Ozaukee Washington Land Trust manages the land at the Mequon Nature Preserve as well as the PieperPower Education Center and several farmsteads with the assistance of one full-time employee, the Mequon Nature Preserve manager. To support the manager, the Land Trust relies on the dedication of volunteers, school groups, and university students as well as several seasonal college interns.

Endowment The partners established the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation with a bequest and a major gift. The Mequon Nature Preserve Advisory Board is working to raise $2.5 million to provide long-term financial support assuring future sustainability of the Nature Preserve and its mission. Please remember the Mequon Nature Preserve in your estate planning.

Observation Tower given in Marie Kasten’s daughters’ names to honor their inspiring teachers

3

Riveredge Nature Center teacher with MPS students at the Mequon Nature Preserve

Concordia University undergraduate ecology class

mission

Our mission is to be a guiding example of restoration by returning an urban/suburban area

to pre-settlement conditions and establishing an environmental education conservancy

and natural habitat that inspires exploration and cultivates stewardship, encouraging

visitors to get off the path.

founding partners City of Mequon

Greater Milwaukee Foundation

Ozaukee Washington Land Trust

Table of Contents

Brief History 1Progress 2Private/Public Partnership 4Gifts 4Donors 5

8200 W. County Line Rd.Mequon, WI 53097262.242.8055

a brief history....

With a generous gift from the Paddock Fund at the Greater Milwaukee Foundation, Mr. Richard Paddock

set in motion an effort that will save a square mile of land for future generations. As he looked out from his

Alexian Village apartment, he saw woods and fields stretching north outward from Milwaukee’s urban edge.

Dick said with a twinkle in his eye, “It would be good to save ‘a little land’.” The City of Mequon and the Ozaukee

Washington Land Trust took up his challenge, and today the Mequon Nature Preserve and adjoining Milwaukee

County Kohl Park will preserve for future generations a green space that is the size of New York City’s Central Park.

1Swan Road Trail

Restore.

a r eport to our donors

Explore. Discover. Get off the Path

f u n d r a i s i n g b r o c h u r e s

Mequon Nature Preserve and PieperPower Education Center

The Mequon Nature Preserve is a place like no other. Although the Preserve lies in the midst of a metropolitan area with over 1.6 million people, once there you will find yourself far away from the city’s hustle and bustle. You will walk through nearly one square mile of hardwood forests, wetlands, and open fields. This close-in location enables youth groups and students enrolled in K-12 programs, technical colleges, and universities to use this space as their outdoor classroom. While young children are catching grasshoppers, university students are studying water quality. Others come to hike, birdwatch, picnic, or snowshoe.

Mequon Nature Preserve’s PieperPower Education Center is located at 8200 West County Line Road, Mequon WI. To learn more about the Nature Preserve and the Education Center or to print a trail map, please visit our website: http://mequonnaturepreserve.org.

Trailhead Parking Lots

PieperPower Education Center8200 West County Line Road Mequon WI 53097262-242-8055

10000 North Swan Road Mequon WI 53097

8275 West Donges Bay RoadMequon WI 53097

Trails and the observation tower are open to the public sunrise to sunset, 365 days a year.

Designed by THIEL Design.

a place like no other.Mequon Nature Preserve...

Printed on recycled paper.Designed by THIEL Design.

How you can make a differenceYour gifts will help in the following ways:

Education – support efforts to partner with schools and youth groups that bring students of all ages to the Mequon Nature Preserve and to keep the PieperPower Education Center open for everyone.

Land Restoration – buy trees, plants, and supplies for students and volunteers who contribute thousands of hours to restore the land to the forest and wetlands it once was.

Endowment – make a gift to the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation. The fund’s interest earnings will support the Nature Preserve—a place like no other—forever.

Doing the impossible...

The impossible has happened. Seven years ago, we started a journey to restore almost one square mile of farmland to a rolling landscape covered with maples and oaks and meandering wetlands. The results are in. As you walk the Preserve, you will see a startling transformation:

■ children racing up an observation tower to see a soaring hawk

■ black-eyed susans and cone flowers replacing corn fields

■ students monitoring newly planted trees that will become tomorrow’s forest

■ ducks paddling in a pond where soybeans once grew

While the journey will take another 100 years, a place of unique beauty now exists. This land will never be covered with roof tops and driveways; it will be a peaceful refuge forever.

Please send your gift to: Mequon Nature Preserve Fund c/o the Greater Milwaukee Foundation 101 West Pleasant Street, Suite 210, MIlwaukee, WI 53212

Mequon Nature Preserve and PieperPower Education Center

The Mequon Nature Preserve is a place like no other. Although the Preserve lies in the midst of a metropolitan area with over 1.6 million people, once there you will find yourself far away from the city’s hustle and bustle. You will walk through nearly one square mile of hardwood forests, wetlands, and open fields. This close-in location enables youth groups and students enrolled in K-12 programs, technical colleges, and universities to use this space as their outdoor classroom. While young children are catching grasshoppers, university students are studying water quality. Others come to hike, birdwatch, picnic, or snowshoe.

Mequon Nature Preserve’s PieperPower Education Center is located at 8200 West County Line Road, Mequon WI. To learn more about the Nature Preserve and the Education Center or to print a trail map, please visit our website: http://mequonnaturepreserve.org.

Trailhead Parking Lots

PieperPower Education Center8200 West County Line Road Mequon WI 53097262-242-8055

10000 North Swan Road Mequon WI 53097

8275 West Donges Bay RoadMequon WI 53097

Trails and the observation tower are open to the public sunrise to sunset, 365 days a year.


a place like no other.Mequon Nature Preserve...

Printed on recycled paper.Designed by THIEL Design.


1020 North Broadway

Milwaukee, WI 53202

Get off the path…

this quiet refuge is waiting for you!

. Another wetland has emerged, attracting birds

and other wildlife. Sandhill Cranes and Great

Blue Heron have become summer residents. . Oaks and maples are sprouting where corn and

soybeans once grew. . Three miles of trails are now open. Park at 10000

North Swan Road and lose yourself in a field of

asters or enjoy the shade of a sugar maple tree. . An observation tower will let you enjoy this

gentle landscape from a new vantage point.

Elementary school children spent a week studying their environment

Come to the Mequon Nature Preserve

In 2002, the City of Mequon committed $2.5 million

to establish the Mequon Nature Preserve. Since then,

all funding has come through gifts from individuals,

foundations and corporations, and from grants awarded

by the State of Wisconsin. No property tax revenue has

been used since 2002 to support the Nature Preserve.

Because the State limits the amount of money the city can

raise through property taxes, all financial support must

come from other sources. So we continue to ask for your

help to create a legacy for future generations.

Environmental Education Takes a Big Step

The Mequon Nature Preserve is a place where children and

adults learn about their environment and participate in

land restoration and stewardship activities. Volunteers are

removing invasive plants, restoring wetlands, and planting

thousands of trees.

Education Center

The PieperPower Education Center at the Mequon Nature

Preserve welcomes students of all ages. Young children will

be catching grasshoppers while university students are

completing research projects. The Education Center supports

all these efforts and more. Organizations dedicated to

protecting our natural environment are holding educational

workshops, lectures, and meetings.

In addition to housing educational programs, the building

demonstrates its commitment to the environment through

“green” practices, technologies, and products used in all

aspects of the building’s renovation and operation.

PieperPower Education Center

8200 West County Line Road | Mequon WI 53097 | 262-242-8055

Your gift will:

. Education—set up a learning lab for young children,

support educational programs and workshops for

students of all ages.. Trail Development—complete construction of

the trail system and install interpretive signs.. Land Restoration—buy trees and native plants

to restore the land and remove invasive plants.. Endowment—endowment gifts will be deposited

in a fund at the Greater Milwaukee Foundation.

Interest earnings will be used to ensure the future

operation of the Mequon Nature Preserve and its

education center.

Help create the legacy

Save the land and preserve the habitat forever.

Make your gift now and create a legacy for

generations to come.

To support this effort, please send your gift to:

Mequon Nature Preserve Fund

c/o Greater Milwaukee Foundation

1020 North Broadway

Milwaukee WI 53202

A University professor talks with his students

The new observation tower gives you an amazing vantage point

Public & Private Partners are sharing the costs


1020 North Broadway

Milwaukee, WI 53202

Get off the path…

this quiet refuge is waiting for you!

. Another wetland has emerged, attracting birds

and other wildlife. Sandhill Cranes and Great

Blue Heron have become summer residents. . Oaks and maples are sprouting where corn and

soybeans once grew. . Three miles of trails are now open. Park at 10000

North Swan Road and lose yourself in a field of

asters or enjoy the shade of a sugar maple tree. . An observation tower will let you enjoy this

gentle landscape from a new vantage point.

Elementary school children spent a week studying their environment

Come to the Mequon Nature Preserve

The Mequon naTure Preserve and PiePerPower educaTion cenTer

Located on the urban edge, the Mequon Nature Preserve is 438 acres of hardwood forests, wetlands, and open fields. Schools and community organizations bring children to this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five miles of the Nature Preserve.

PiePerPower educaTion cenTer8200 West County Line Road Mequon WI 53097262-242-8055

Trailhead Parking loTs10000 North Swan Road 8275 West Donges Bay RoadMequon WI 53097 Mequon WI 53097

Trails and the Observation tower are open to the public sunrise to sunset, 365 days a year.

mequonnaturepreserve.org


how you can Make a difference

Please help so that children will have a place to experience the magic of their natural world and become good stewards of our environment. Your gifts will help in the following ways:

education – support efforts to partner with organizations that bring students of all ages to the Mequon Nature Preserve.

land restoration – buy tree seeds, native plants, and supplies for volunteers and students who contribute thousands of hours to land restoration and stewardship work.

endowment – ensure that our children will always have the outdoor experiences they need and that the Mequon Nature Preserve uniquely provides. Grow our fund at the Greater Milwaukee Foundation. The fund’s interest earnings will forever support our efforts to serve children and visitors at the Mequon Nature Preserve.

sharing our faciliTies Making your gifTs go farTher

We are recruiting schools and community mission-related organizations to make use of the Mequon Nature Preserve to enhance their programs. Listed below are some of the groups that now regularly use this facility:

Riveredge Nature Center with MPS elementary school students

Concordia University Wisconsin and UW Milwaukee Geosciences Department

Milwaukee Area Technical College - North Campus

Boy Scouts and Girl Scouts of America

Tri-County, Rite-Hite, and the John C. Cudahy YMCAs

Area High Schools

Through sharing, we reduce the costs for everyone and stretch your dollars farther.

a year of accoMPlishMenTs

What were farm fields 6 years ago is now a signature facility serving children and visitors from throughout the region. A few of our recent accomplishments are listed below:

hosted over 100 meetings, workshops, and lectures at our PieperPower Education Center for students of all ages.

constructed another two miles of trails, boardwalks and an observation tower that are making access to all parts of the Preserve easier than ever.

restored another wetland. This open water and its native plantings offer a refuge for birds and small mammals.

installed a geothermal heating/cooling system and planted a sedum roof at the education center. These improvements demonstrate best “green” practices.

Please send your gift to:

Mequon Nature Preserve Fund c/o the Greater Milwaukee Foundation1020 North Broadway Milwaukee, WI 53202

The Mequon naTure Preserve and PiePerPower educaTion cenTer

Located on the urban edge, the Mequon Nature Preserve is 438 acres of hardwood forests, wetlands, and open fields. Schools and community organizations bring children to this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five miles of the Nature Preserve.

PiePerPower educaTion cenTer8200 West County Line Road Mequon WI 53097262-242-8055

Trailhead Parking loTs10000 North Swan Road 8275 West Donges Bay RoadMequon WI 53097 Mequon WI 53097

Trails and the Observation tower are open to the public sunrise to sunset, 365 days a year.

mequonnaturepreserve.org


i d e n t i f i c at i o n & t r a i l s i g n a g e

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w e b s i t e

f u n d r a i s i n g f o l d e r

Mequon Nature Preserve

Mequon, wisconsin

Brand communications

the mission of the Mequon nature preserve

is to be a guiding example of restoration

by returning an urban/suburban area to

pre-settlement conditions and establishing

an environmental education conservancy

and natural habitat that inspires

exploration and cultivates stewardship.

endeavoring to enlighten and educate through

hands-on teaching and free exploration,

the 400-acre nature preserve is supported by

a coordinated system of brand identity,

fundraising and communications materials,

and a comprehensive signage system.

l e t t e r h e a d & b u s i n e s s c a r d

C i t y o f M e q u o n

11333 N. Cedarburg RoadMequon, Wl 53092tel 262.236.2944

G r e a t e r M i l w a u k e e f o u n d a t i o n 1020 North Broadway Milwaukee, WI 53202 tel 414.272.5805

o z a u k e e wa s h i n G t o n l a n d tr u s t

P.O. Box 917West Bend, Wl 53095tel 262.338.1794

8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056








C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
















Christine [email protected]: 262-623-1384
























CASE STUDY M e r i t o r R e - B r a n d i n g C o m m u n i c a t i o n s P r o g r a m

AHERITAGE OFINNOVATION

More than 100 years of engineering innovation and technological breakthroughs stand behind the development of Meritor’s industry-leading drivetrain, mobility, braking and aftermarket solutions.

Our name has changed.Our heritage of innovation remains.

meritor.com

THE EVOLUTION OF THE MOST

SUCCESSFUL TANDEM AXLE IN THE

COMMERCIAL TRUCK INDUSTRY, —

THE 14X TANDEM AXLE — TAKES

THE QUALITIES OF ITS PREDECESSOR

AND RISES TO ANOTHER LEVEL.

Advanced, eco-engineered features include:

A 2.47 axle ratio option — the fastest in the industry.

The most complete range of ratios in the industry (2.47-7.17).

A more robust inter-axle differential assembly

Meritor’s proprietary Amboid® design — which reduces vibration and promotes longer life for all powertrain components — now standard .

EVOLUTION IN PROGRESS.

a D v e r T i S i n g

p r o D U c T b r o c h U r e S

THE HIGHWAY IS LONG. OUR HISTORY FOR INNOVATION IS LONGER. For on-highway operations like truckload, less-than-truckload, distribution and leasing, you need

components that can take whatever the road dishes out. Mile after mile, year in and year out.

As the world’s largest independent manufacturer of commercial truck axles for a broad range of vehicle

applications, Meritor axles deliver the performance, reliability and efficiency that today’s fleets and end

users demand. Plus reduced maintenance and operating costs.

BUILT ON A LEGACY OF FORWARD THINKING. Our heritage of over 100 years of “forward thinking” has produced unsurpassed leadership in the design, engineering and manufacturing of axles for the global transportation industry. Today we are recognized as the global axle leader across all markets from light to heavy to severe duty. We offer the broadest range of axles that provide our customers with proven axle technology innovations.

AXLE TECHNOLOGY HERITAGE. Our longevity is based on a rich heritage of product performance, customer service and engineering expertise in axle and gearing technology. Nobody does it better. We’ve mastered the combination of leading-edge engineering, advanced gear-cutting, component durability and lightweight materials to support virtually every on-highway application.

AXLE MANUFACTURING PROCESSES AND GLOBAL LOCATIONS. Our engineering capabilities and manufacturing facilities reach from Asia and the Pacific Rim to Australia to Europe to North America and South America. We are proud of our proven success in global platform design. Our manufacturing capabilities are supported by six Global Engineering Centers of Excellence, with an electronically linked infrastructure for knowledge sharing and process collaboration.

OUR AXLE AND BRAKING SYSTEM FAMILIES ARE WORLD LEADERS. Meritor is recognized throughout the industry for being a world leader in both the axle and braking system categories. Our company has provided many game-changing axle and braking technology innovations, and we continue to lead the way in product performance, customer service and engineering expertise.

EVERYTHING YOU NEED TO STAY AHEAD. Our full line of front, tandem and single rear on-highway axles features forward-thinking innovations designed to give you a true competitive edge. And all are backed by industry-leading service and support and comprehensive warranty coverage. No other axle supplier delivers such a complete solution to keep your operation moving forward.

ALL THE DETAILS YOU NEED. Following are complete specifications and benefits for all of our front, single rear and tandem on-highway axle models.

M E R I T O R O N - H I G H WAY A X L E S

Meritor Heavy Vehicle Systems, LLC2135 West Maple RoadTroy, Michigan 48084-7121 USA

Litho in USA. Revised 03-11SP-09149 (68322/11900)

©2011 Meritor, Inc.

Vehicle models, brands and names depicted herein are the property of their respective owners, and are not in any way associated with Meritor, Inc., or its affiliates.

For more information,

call OnTrac at 866-668-7221

or visit meritor.com.

M E R I T O R ® O N - H I G H WAY A X L E S

M E R I T O R ® P E R M A L U B E ™ R P L S E R I E S D R I V E L I N E S

PERMANENTLY LUBRICATED. SEALED FOR LIFE.

Meritor Heavy Vehicle Systems, LLC2135 West Maple RoadTroy, Michigan 48084-7121 USA

Litho in USA. Revised 03-11SP-1093 (68322/11900)

©2011 Meritor, Inc.

For more information,

call OnTrac at 866-668-7221

or visit meritor.com.

meritor ® oFF -H iGHWAY Dr iVetrA iN cAPAB iL it i eS

XCEPTIONAL INNOVATION

M E R I T O R M P G S P E C 1 4 X ™ TA N D E M A X L E

MERITOR ® F IRE AND RESCUE CAPAB IL IT I ES

ADVANCED BRAKING SOLUTIONS

PREMIUM STOPPING PERFORMANCE.

Meritor understands that premium stopping performance is a must in fire and rescue, which often

requires safe but aggressive driving at maximum payloads. That’s why we’ve developed, in conjunction with

Meritor WABCO, a high-performance stopping package that optimizes performance and life-cycle for fire

and rescue applications.

FOUNDATION BRAKING. As the industry brake leader, you can expect an array of braking options to choose what’s best-suited for your application. Our Q Plus cam brake is an industry standard, offering premium stopping performance and minimal maintenance. For extreme durability, our Cast Plus delivers the added robustness needed for some fire/rescue applica-tions. And for superior resistance to fade, the EX225 offers proven reliability in frequent-stop applications. Whatever brake package best suits your axle and application, trust that Meritor’s heritage of braking performance in the fire and rescue industry ensures that it’s engineered for maximum performance in the most demanding of work environments

SMARTTRAC ANTI-LOCK BRAKING SYSTEMS. Why trust your vehicle’s stability to anything less than the proven performance of Meritor WABCO’s SmartTrac ABS? Available in 4S/4M, 6S/4M and 6S/6M configurations, the complete range of systems ensures you get the right solution based on the extreme needs of the fire/rescue application, number of axles and type of suspension system running under the vehicle. Meritor WABCO ABS systems are available in a range of configurations appropriate for fire and rescue. Their proven performance, simplet diagnostics and minimized parts requirements are certain to appeal to the fire and rescue market.

EX225 Air Disc Brakes.

The EX225 is a twin-piston air disc brake for axle

ratings over 23,000 GAWR. Increased pad volume

delivers longer and more consistent performance

throughout the life cycle of the vehicle while

a high power-to-rate ratio delivers maximum

stopping performance.

Single-Piston Air Disc Brakes.

Meritor WABCO leads the way in single-piston air

disc brakes with products that offer increased

pad thickness, longer life and lower maintenance

costs.

PAN Range.

Designed specifically for trailer applications, the

PAN family of brakes combines best-in-class

braking torque output with low weight, long pad

life and low cost of ownership. The single-piston

design is compact for easy axle adaptation in a

variety of applications.

n Thicker pads offer longer service intervals and

lower maintenance costs

n Encapsulated guiding system is made with

protective metal

n Brake caliper provides an advanced surface

coating

n Spreader plate shields the piston boot from

high thermal stress

RSSplus™ Roll Stability Support.

RSSplus is the next generation of Meritor WABCO’s

roll stability support system. It incorporates industry-

leading ABS performance, key safety features

and improved roll mitigation. RSSplus helps the

driver maintain trailer and overall vehicle stability

while integrating ABS, Power Line Carrier (PLC)

communications for the transfer of data to an in-cab

PLC Display, and telematics capability for transmitting

real-time trailer data to fleet headquarters.

The system simultaneously monitors trailer wheel

speed, lateral acceleration and suspension pressure.

If the vehicle approaches its rollover threshold,

RSSplus automatically applies trailer brakes as

needed in order to reduce the risk of rollover and

to help the driver bring the vehicle under control.

n Compatible for use with spring suspensions as well

as air-ride suspensions

n Premium 2-modulator (2M) roll mitigation system

n ABS and PLC functionality

n Incorporates diagnostics and meets Society of

Automotive Engineers (SAE) recommendations using

TOOLBOX software, PC or simple blink codes and

PLC at the nose of the trailer

n Advanced “intelligent” communications capabilities

through onboard data recording with instant event

broadcasting capability via PLC communications or

telematics devices

n Anti-corrosion treated cast valve

n Integrated filters for both control and supply air

n Available for aftermarket retrofits on trailers already

equipped with Meritor WABCO ABS or a different

ABS brand

n Optional stoplight activation power cable to

illuminate the brake lights during an RSS event

RELIABLE, LOW-MAINTENANCE DRIVELINES

PERMANENTLY LUBRICATED. SEALED FOR LIFE.

Meritor Permalube RPL Series Drivelines are the first in the North American heavy-duty commercial

vehicle industry to be permanently lubricated and sealed for life. The advantage? Reduced operating

and maintenance costs, industry-leading warranties, easy serviceability and extended U-joint life.

PERMALUBE RPL SERIES DRIVELINES. Permalube RPL Series Drivelines are the only drivelines available for fire and rescue vehicles in North America that are permanently lubricated and sealed for life. This feature results in reduced operating and maintenance costs, the longest warranties in the industry, easy serviceability and extended U-joint life. RPL Series Drivelines deliver significatnly higher torque capacities than competitors’ products, and their advanced sealing features include an E-coated, protective steel guard that shields against contaminants and debris.

PERMALUBE RPL SERIES DRIVELINES SPECIFICATIONSSERIES

RPL25SD*

RPL25

RPL20

RPL20

SD* = Severe Duty

REPLACES

18N

176N/18N

17N/176N

17N

U-JOINT RATING

25,000 N-m

25,000 N-m

20,000 N-m

20,000 N-m

APPLICATION

Main Driveline

Main Driveline

Main Driveline

Inter-axle Driveline

TUBE SIZE

4.69” x .230” wall

4.59” x .180” wall

4.095” x .180” wall

4.095” x .180” wall

VOCATION

Linehaul

Linehaul

Linehaul

Linehaul

A CULTURE OF GIVING

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As a leading global supplier to the motor vehicle industry, Meritor understands the value of building better axles, brakes and the many other innovations we create. We also understand the value of building better places for our employees to live and raise their families. Thank you for providing us the opportunity to contribute to the success of this community and support a worthy cause.

meritor.com

WE’RE BULLISH ABOUT OUR COMMUNITY

C I V I C I N V O LV E M E N T

V O L U N T E E R I S M

E D U C AT I O N

D I V E R S I T Y

S U S TA I N A B I L I T Y

COMMUNITY SERVICE IS IN OUR DNA

H E A LT H &H U M A N S E R V I C E S

A R T S & C U LT U R E

As a leading global supplier to the motor vehicle industry, Meritor understands the value of building better axles, brakes and the many other innovations we create. We also understand the value of building better places for our employees to live and raise their families. Thank you for providing us the opportunity to contribute to the success of this community and support a worthy cause.

meritor.com

MERITOR RIDESENTRY™ TRAILER SUSPENSIONS

EASY RIDES

What if...your truck could see?your truck could see?

MERITOR 14X™ TANDEM DRIVE AXLE

AXLES EVOLVED

SCIENCEFRICTION

MERITOR Q PLUS™ CAM BRAKES

c o m m U n i T Y b r o c h U r e a n D a D v e r T i S i n g

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b r a n D S Ta n D a r D S

S TaT i o n e r Y

m e r c h a n D i S e S T o r e w e b p o r Ta l

Meritor Corporation

Troy, michigan

Re-branding Communications Program

The previous arvinmeritor name and brand

identity was diluted and misunderstood,

with no unified and cohesive global brand

standards. global research determined the

strength of the stand-alone meritor brand

name and the strength of the bull icon.

a comprehensive brand standards manual

was developed and implemented globally,

outlining and detailing the new logomark

usage standards. Format standards and

templates were developed for stationery,

print literature, advertising, signage,

electronic communications and merchandise,

as well as internal and external launch

components. in addition, usage stan-

dards were created and confirmed for all

meritor subsidiaries.

research, design and implementation

activities were accomplished over a period

of nine months, and were implemented by

a global brand team, responsible for

implementing the new program in their

global region.

n e w l o g o m a r k

Ad / Brochure / Sell Sheet Ads, brochures and sell sheets (8.5 x 11”) use a logomark with the word MERITOR at 2.125” wide.

s 8.5 x 11” brochure, ad and sell sheet logomarks at actual size

Size Consistency To achieve consistency, use a common logomark size on materials of a similar nature. For example, a shirt, jacket and cap should use the same size logomark. Another way to create consistency is to use a logomark that is sized to the nearest inch or half inch across similar materials.

Logomark Sizes On materials such as business cards and letterhead, standard sizes are specified. However, many items require minimum size limitations and judgement to decide which size logomark will reproduce the best and appear the most consistent.

Minimum Size To maintain visual clarity, especially in the bull symbol, a vertical or horizontal logomark, with the word MERITOR at 1.125” wide, is the minimum size the logomark should be printed. In situations where the logomark is to be used at a small size and the readability or reproduction quality of the ® would be compromised, the ® may be omitted.

s Minimum size and business card logomark at actual size

Business Card Business cards use the horizontal logomark with the word MERITOR at 1.125” wide.

Letterhead / Envelope Letterheads and envelopes use a horizontal logomark with the word MERITOR at 1.5” wide.

s Letterhead / Envelope logomark at actual size

MERITOR LOGOMARK 5

2.125”1.125”

1.5”

s Do not crop the logomark or bleed it off the edge of a page

s Do not outline the logomark

s Do not place the logomark on photographic imagery that compromises legibility or impact

s Do not use the logomark as part of a sentence

s Do not place graphics or busy patterns around the logomark that obscure it

s Do not use colors other than the official Meritor colors for the logomark

s Do not place type or other elements within the logomark’s clear space

s Do not alter letter spacing or placements of the bull and trademark ®

Incorrect Logomark Usage The Meritor logomark must not be changed, distorted or violated in any way. The following examples represent common logomark violations.

s Do not stretch or skew the logomark

s Do not condense or compress the logomark

s Do not combine the logomark with other elements or shapes to make a new logo

MERITOR LOGOMARK 6

At we work for youS FTBALL TEAM/

/ //

///

/

///

C O R PO R AT E B R A N D I D E N T I T Y

ShopMeritor.com

S E A R C H S H O P M E R I T O R . C O M

W O R K W E A R | C O R P O R AT E W E A R | C A P S | E V E N T S | C U S T O M O R D E R S | G I F T C E R T I F I C AT E S

Caps

Sweatshirts

http://www.shopmeritor.com

Legal Business NameAddress Line OneAddress Line TwoCity, State 00000 Country

meritor.comDateline

First M. LastnameCompanyAddressCity, State 00000

Dear Firstname:

Together, the best work of these two icons of typography results in a cohesively designed typeface suited to a broad spectrum of typographic needs. But the Bulmer types did more than imitate the stark-ness of the modern-style Didot-Bodoni types. By condensing the letterforms, giving the strokes higher contrast, and bracketing the serifs slightly, Martin made his typefaces both beautiful and practical.

You’ll often see Bulmer in use as a display face because of its high contrast and distinctive letter shapes. As a text face, it adds elegance to any page, and in combination with its expert set, you can use Bulmer for text settings of virtually any subject, from novels to mathematical treatises.

Designed in 1993 by Chong Wah of Monotype, Ocean Sans is a two-axis multiple master typeface that ranges from normal to extended in width, and light to extra bold in weight. It has a large x-height with resulting short ascenders and descenders. It’s unusual for a sans serif because of its relatively high contrast between thick and thin strokes, which makes it useful for display purposes. As a multiple master typeface, it performs well in innumerable typesetting situations. Since the normal width of Ocean Sans is quite narrow, it’s ideal for magazines and other text settings rife with copyfitting issues. Eccentric was designed in 1881 by Gustav F. Schroeder for the T.J. Lyons type foundry. It’s an all-cap-ital, narrow-bodies, monoline display face that could be described as high waisted. With crossbars and main junctures more than halfway up the letterforms, every letter—except the W—has a long-legged appearance. Eccentric has a wide range of display uses, from playbills to fashion advertisements. Isabella was designed in 1892 for MacKellar, Smiths and Jordan, one of many type houses that were later amalgamated into American Type Founders. As testimony to its long-lived appeal, Isabella was one of the first PostScript language typeface releases of Agfa Compugraphic. With its unmistakable 19th-century characteristics—swirls, loops and surprising letter shapes—Isabella is a natural for display situa-tions that demand high drama or, dare we say, melodrama. Originally drawn in the style of 19th-century woodcut types with interior shading and ornate English swashes, Raphael was updated in 1974, and the interior shading was removed. It now exhibits modern design elements—very wide letter strokes offset by hairlines—and is easily identified by the swashes that curve over the tops of the capitals, turning into crossbars on the A, E, F and R. Used sparingly, Raphael adds flash to advertisements, announcements, stationery, notices and business cards.

Closing

First LastnameTitle


First LastnameTitle Line One, Group or DivisionOptional Title Line Two, Department


tel: 000.000.0000 fax: 000.000.0000mobile: 000.000.0000 email: [email protected]

P r o d u c t B r a n d i n gM e r i t o r D e f e n s e

p r o d u c t b r o c h u r e p r o d u c t b r a n d a d

PAYLOAD.PERFORMANCE.PROTECTION.

ProTec SerieS of HMiS & AWD SYSTeMS

The ProTec SerieS of high MobiliTy indePendenT SuSPenSionS (hMiS) for tactical wheeled military vehicles and armoured personnel carriers, as well as specialty and off-highway applications. Building a foundation of strength under every corner of the iron triangle — protection, performance and payload.

The ProTec Series 30 HMIS for applications requiring GAWRs up to 14,000 lbs., the ProTec Series 40 for GAWRs up to 22,000 lbs., and the ProTec Series 50 for GAWRs up to 29,000 lbs.

SUPERIORMISSIONSUPPORT.

Meritor Defense

troy, Michigan

Product Branding & Communications

We were challenged by Meritor defense

to develop an integrated communications

program for a new line of high Mobility

Independent Suspensions systems for

tactical wheeled military vehicles and

armored personnel carriers. Statistics

showed that this new product line

dramatically reduced critical injuries to

combat personnel in vehicles.

With the first challenge to name the new

product, protec uniquely differentiates

this line from other products. this protection

strategy and the “protection space”

is currently not occupied by competitor

products. all communications in the

integrated campaign were designed to

reinforce this positioning, explaining how

the protec products lead with protection.

campaign components include print ads,

product literature, product video,

regional radio ads and trade show

touchscreen display.

the positioning strategy sets the products

apart from competitors that primarily stress

product performance and maximum payload,

not protection. the new name has prov-

en to be evocative, compelling and direct.

the new product is achieving “stickiness”

in the market.

T H I E L D E S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h I e l . c o M

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n e W l o g o M a r k S

p r o d u c t S e l l S h e e t S

d e f e n S e v I d e o

I n t e r a c t I v e t o u c h S c r e e n

HigH-Mobility independentSuSpenSion for Severe off-road applicationS

The iron triangle of Payload, Performance and Protection, representing the three absolute

must-haves for a high-mobility independent suspension series for the military market. s

Only one product family builds a foundation of strength under every corner of the Iron Triangle – the protec SerieS

of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles and armored personnel

carriers, as well as specialty and off-highway applications. s Customers demanded superior force protection,

unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s Meritor liStened.

s The results? The protec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs., the protec

HMiS SerieS 30 for GAWRs up to 23,000 lbs., and the protec HMiS SerieS 50 GAWRs up to 29,000 lbs.

DELIVERING PERFORMANCE TO THE WARFIGHTER

SERIES 30SerieS 30


The iron triangle of Payload, Performance and Protection, representing

the three absolute must-haves for a high-mobility independent suspension series for the military market. s

Only one product family builds a foundation of strength under every corner of the Iron Triangle – the protec SerieS

of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles and armored personnel

carriers, as well as specialty and off-highway applications. s Customers demanded superior force protection,

unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s Meritor liStened.

s The results? The protec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs., the protec

HMiS SerieS 40 for GAWRs up to 23,000 lbs., and the protec HMiS SerieS 50 GAWRs up to 29,000 lbs.

SUPERIORMISSION SUPPORT

SERIES 40SerieS 40


The iron triangle of Payload, Performance and

Protection, representing the three absolute must-haves for a high-mobility independent suspension series for the

military market. s Only one product family builds a foundation of strength under every corner of the Iron Triangle –

the protec SerieS of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles

and armored personnel carriers, as well as specialty and off-highway applications. s Customers demanded

superior force protection, unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s

Meritor liStened. s The results? The protec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs.,

the protec HMiS SerieS 40 for GAWRs up to 23,000 lbs., and the protec HMiS SerieS 50 GAWRs up to 29,000 lbs.

SUPPORTING THE WARFIGHTER FROM

THE GROUND UP

SERIES 50SerieS 50

The Pr inter y Advantage

E-ser vices

Customer Resources

Connect with us

Capabilities

File Transfer

Employment

History

O P A L

C O I N

B r a n d I d e n t i t y P r o g r a mT h e P r i n t e r y

w e b s i t e

c u s t o m e r b r a n d i d e n t i t y a n n o u n c e m e n t

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The Printery

new berlin, wisconsin


making a statement” is at the heart of

this printer’s desired result for its printed

products, as well as the end benefit for

its customers. by turning the “i” into an

exclamation point and using bold colors in

the new logo, it makes a statement in every

application. the new brand identity was

introduced to employees through a simple

spiral bound book that expresses “the

pride, the power, the passion, the Printery.”

customers were informed of the new identity

through a three-dimensional exclamation

point brought to life with a transparent tube

containing a simple folded brochure and

yellow ball.

e v e n t a n n o u n c e m e n t & s tat i o n e r y

P r o m o t i o n a l m at e r i a l s

v e h i c l e g r a P h i c s

e m P l o y e e b r a n d l a u n c h a n n o u n c e m e n t

C o r p o r a t e C o m m u n i c a t i o n sS e n s i e n t T e c h n o l o g i e s

1 2 5 t h A n n i v e r s A r y b o o k

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Sensient Technologies corporation

Milwaukee, Wisconsin

corporate communications

A commemorative hard cover book with

leather slipcase describes the growth of

sensient technologies—a global manufacturer

and marketer of colors, flavors and

fragrances—from 1882 to present. it features

dynamic photography, a simplicity of format

and succinct copy. the intention was to

create a “coffee table” style book which

helps to position the company as a global

industrial leader with a long history of

innovative products in various markets.

its annual report and trade publication

ads are sensient’s key tools for building

awareness among its market and investors.

the annual report does double-duty

communicating the company’s unique

capabilities and value to both the investment

community and prospective customers.

T H I e L d e S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o M

p r i n t A d v e r t i s i n g

2 0 0 4 A n n u A l r e p o r t

2 0 0 2 A n n u A l r e p o r t

B r a n d I d e n t i t y P r o g r a mS n a p - o n I n c o r p o r a t e d

i n n o v at i o n w o r k s l o g o

i n n o v at i o n s w o r k s c e n t e r

p o c k e t f o l d e r

a n n u a l r e p o r t s

i n n o v at i o n w o r k s o p e n i n g a n n o u n c e m e n t


Snap-on Incorporatedkenosha, wisconsin


Strategic objectivesstrengthen the identity of one of the country’s best known brand names. reflect the reorganization as a single global company with four related business units—snap-on tools, the heritage of the company—along with snap-on industrial, snap-on diagnostic and snap-on financial services. update the identity while reflecting the heritage of the company, and appear bolder and more dynamic in all applications. Strategic tools the logomark update respects the heritage of the company, and adds impact in all applications—product identification, packaging, sponsorships, environments and worldwide racing venues. the spirit of the snap-on identity is expressed in multiple applications that support the essence of the company, and unifies all customer and investor touch points. the innovation works identity extends the snap-on Brand and identifies the center for research and development at snap-on headquarters. the environmental graphics surrounding the innovation works adds dimension to the identity and depicts the worldwide reach of snap-on products. Return on objectives a flexible system of brand identity standards guides all media applications and maintains the strength of the brand identity. a nomenclature system guides new business unit and subsidiary activities and acquisitions. the updated brand identity assumes a more dynamic presence in all worldwide applications.

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o l d l o g o

n e w l o g o

B r a n d I n d e n t i t y , A d v e r t s i n g & C o l l a t e r a lS o m m e r ’ s B u i c k P o n t i a c S u b a r u

T e l e v i s i o n a d v e r T i s i n g

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Sommer’s Buick Pontiac Subaru

Mequon, Wisconsin

Brand Identity, Advertising & collateral

To help position and differentiate itself in

the automotive marketplace, sommer’s Buick

Pontiac subaru updated its brand identity.

along with an updated visual identity and

positioning phrase, the branding program

includes television advertising, direct mail,

newspaper advertising, outdoor and other

customer communications. The 15 second Tv

ad is the most “arresting” the dealership has

ever done, and the entire communications

program has been very successful in building

awareness and driving sales.

T H I e L d e S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | T h i e l . c o M

c a r c l i n i c i n v i TaT i o n

d i r e c T M a i l

c u s T o M e r M a i l e r

B i l l B o a r d a d v e r T i s i n g

I n t e g r a t e d C o m m u n i c a t i o n sT h e r m a l T r a n s f e r P r o d u c t s


T H I E L D E S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o M

We

CO

OL

what you P

OW

ER

20

07 Product C

atalog

Industrial Hydraulics

Mobile Hydraulics

A global leader in manufacturing highly engineered heat transfer products

2007Product Catalog

Industrial Compressed Air

Process Industries

5215 21st StreetRacine, Wisconsin 53406-5096

TEL: (262) 554-8330FAX: (262) 554-8536

E-MAIL:[email protected] COOL what you POWER

AO

HM

45

Dimensions Fan Rotating Clockwise/Facing Motor Shaft

AO

HM

46

Performance CurvesAOHM Series

AOVHM Series

AO

HM

47

Selection ProcedureDesired Reservoir Temperature

��

Oil Temperature

Hydraulic Motor M

We COOL what you POPOWERWER

Wewhat you

Thermal Transfer Productsracine, Wisconsin

Integrated Communications

Strategic objectivesestablish differentiating messaging and an integrated campaign to market the company’s highly engineered air, water and oil-cooled products to customers and oeMs.update the product literature to reflect a higher level of excellence.

Strategic toolsthe positioning theme of Cool Power describes in two words what the company does, and is used with “We Cool what you Power” to more fully describe the company’s ability to provide thermal management products that cool a wide variety of engines in multiple industries. it is the lynch pin in all communications.integrated communications components are all centered around the cool power theme, and include a new system of product literature, a product catalog, print advertising and a newly developed customer partner award.the cool power theme has developed into a corporate mantra for employees, appearing as a key element on employee merchandise and performance awards, and igniting a new level of employee pride around a cool idea.

Return on objectivesafter the introduction of the cool power theme and its initial communications components, the company experienced a double-digit increase in brand awareness, as opposed to the virtually unchanged brand awareness of competitors.sales of many products experienced an increase and the catalog went into a second printing within six months to meet demand.internal pride is at an all-time high and employees are motivated around the cool power theme.

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c o M pa n y t- s h i r t

p r o d u c t l i t e r at u r e

p r o d u c t c ata l o g

a d v e r t i s i n g

5215 21st Street, Racine, Wisconsin 53406-5096 www.thermasys.com [email protected]

Standard Brazed Aluminum Plate & Bar Oil Coolers

DUAL FAN MA MODELS with optional internal bypass

P-BAR

NEW

MA BOL AOL

SERIESStandard Brazed Aluminum Plate & Bar Oil Coolers

TTP3907 FluidPwrJrnl M-J09.indd 1 4/1/09 4:41:54 PM

We what you COOL

Thermal Transfer Products is at the core of cool, clean solutions. We manufacture custom engine cooling packages to keep your engines Tier compliant, cooling for lower combustion temperatures and cleaner emissions.

5215 21st Street Racine, Wisconsin 53406-5096 EMAIL: [email protected] PHONE: (262) 554-8330

www.thermaltransfer.com

COOL POWER

See us at booth #10327

May 4-7

TTP3825 H&P Mag AD 3-09.indd 1 2/11/09 2:47:06 PM

IN HEAT TRANSFER

visit www.icuee.com for more information

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ICUEE 2007 OCTOBER 16-18 VISIT US IN BOOTH #3109

Oil Coolers • Radiators • Charge Air Coolers • OE Modules

SETTING THE

M a r k e t i n g C a m p a i g nU M B F u n d s S e r v i c e sAs a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.

Contact us at 1.888.844.3350 | umbfs.com

The perfect fit.

Fund Accounting & Administration / Transfer Agency / Distribution* / Alternative Investments / Custody* / Cash Management* *Ser v ices prov ided by UMB Bank, n .a . , and UMB Dis t r ibut ion Ser v ices , LLC

UMB4082 MutualFundGuideFullPgƒ.indd 1 8/26/09 11:33:32 AM

D i r e c t m a i l e r c a m pa i g n

UMB Funds Services


Marketing Campaign

copy


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D i r e c t m a i l

As a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.

Contact us at 1.888.844.3350 | umbfs.com

The perfect fit.

Fund Accounting & Administration / Transfer Agency / Distribution* / Alternative Investments / Custody* / Cash Management* *Ser v ices prov ided by UMB Bank, n .a . , and UMB Dis t r ibut ion Ser v ices , LLC

UMB4082 MutualFundGuideFullPgƒ.indd 1 8/26/09 11:33:32 AM

The perfect fit.

As a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.

Contact us at 1.888.844.3350.

p r i n t & W e b a D v e r t i s i n g

E n v i r o n m e n t a l B r a n d i n g P r o g r a mU n i v e r s i t y o f W i s c o n s i n – M i l w a u k e e

e x t e r i o r d i r e c t i o n a l s i g n

c h a n c e l l o r ’ s h o u s e a d d r e s s p l at e

i n t e r i o r d i r e c t i o n a l s i g n

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M a i n c a M p u s p e r i M e t e r i d e n t i f i c at i o n

c a M p u s b u i l d i n g i d e n t i f i c at i o n

University of Wisconsin – Milwaukee


environmental Branding Program

the environmental signage system is a major

component of the uWM brand, as well as

the built environment, helping to shape

perceptions, communicate differentiating

qualities and set expectations. as part of a

new university brand identity, a comprehensive

exterior and interior campus wayfinding and

signage system serves to not only identify

and direct, providing a sense of place, but

also provide a highly visible “face” for the

university brand. it distinctively “announces”

the university within its surrounding urban and

residential environment, “branding” the uWM

campus. the interior sign system brings the

exterior design components inside, serving to

direct, identify and maintain consistency with

the brand identity in all campus buildings.

h a l lWay d i r e c t i o n a l

We Find ways to resolve virtually any legal issue

affecting businesses & their owners.Answersways to resolve virtually any legal issue

affecting businesses & their owners.

We apply our broad-based legal knowledge

to efficient, responsive & straightforward

problem solving in:

L I T IG AT I NG disputes

N EG OT I AT ING contracts

ST RUC T UR ING business transactions

PL A NNING for business succession

M INI M I Z ING taxes

DE A L ING with government agencies

R EPR ESEN T ING our clients’ interests

We’re very appreciative

of the opportunity

to serve you.

Please think of us

whenever you need

assistance, or know of

someone who needs...

I n t e g r a t e d B r a n d M a r k e t i n g W e i s s B e r z o w s k i B r a d y

OUR BUSINESS LAW

ATTORNEYS HAVE EXTENSIVE

EXPERIENCE NEGOTIATING

AND STRUCTURING ALL TYPES

OF TRANSACTIONS.

Weiss Berzowski Brady LLP’s business law

attorneys work with clients on a wide variety of

business transactions. We handle acquisitions and

mergers; management and leveraged buyouts;

business organizations; lending transactions;

commercial agreements; the formation and

operation of corporations, partnerships, and

limited liability entities; joint ventures; sales and

distribution arrangements; and other commercial

transactions. Our attorneys have extensive

experience negotiating and structuring all types

of transactions. We take pride in developing the

best alternative for the specific situation.

The firm’s corporate and business practice

clients range from single owner businesses to

large mutli-state and multi-national operations.

Our attorneys also actively represent financial

institutions that provide capital to businesses.

This representation includes the documentation

of various loan transactions and the securing of

the borrower’s obligations.

Weiss Berzowski Brady LLP’s business attorneys

use their financial expertise and legal and tax

knowledge to represent clients in all aspects of

business transactions. Our attorneys develop

a close relationship with clients to learn the

needs of the clients and their businesses. This

close relationship enables us to provide the

best possible advice to our clients.

BUSINESS LAW

inding the best, most practical

legal solutions. Taking the time our

clients need—without wasting time. Offering

counsel and experience, not unnecessary extras.

That’s professional efficiency. And it is what

distinguishes Weiss Berzowski Brady LLP.

We have based our law practice on a simple

principle — top-quality, efficient problem

solving, with personal concern. In our role

as facilita tors, we negotiate contracts. Aid in

business transactions. Plan for estates and

business succession. Identify, analyze and resolve

issues affecting businesses and their owners.

We can help you minimize taxes, and aid you

in dealing with government agencies. We have

the experience and skill to understand, interpret

and solve complex legal problems, whether they

arise in a single transaction, or an on-going

client situation. We work efficiently. Consistently.

And with an eye on bottom-line results.

STRAIGHTFORWARD PROBLEM SOLVING

OUTSIDE

Weiss Berzowski Brady LLP

Straightforward. Practical. Efficient.

And focused on our clients.

Milwaukee

700 North Water Street

Milwaukee, WI 53202

T E L 4 1 4 . 2 7 6 . 5 8 0 0

F A X 4 1 4 . 2 7 6 . 0 4 5 8

www.wbb-law.com

Delafield

400-D Genesee Street

Delafield, WI 53018

T E L 262.646.5812

FA X 262.646.3340

We Find Answers

F

GLUE FLAP

GLU

E F

LAP

GLUE FLAP

inding the best, most practical

legal solutions. Taking the time our

clients need—without wasting time. Offering

counsel and experience, not unnecessary extras.

That’s professional efficiency. And it is what

distinguishes Weiss Berzowski Brady LLP.

We have based our law practice on a simple

principle — top-quality, efficient problem

solving, with personal concern. In our role

as facilita tors, we negotiate contracts. Aid in

business transactions. Plan for estates and

business succession. Identify, analyze and resolve

issues affecting businesses and their owners.

We can help you minimize taxes, and aid you

in dealing with government agencies. We have

the experience and skill to understand, interpret

and solve complex legal problems, whether they

arise in a single transaction, or an on-going

client situation. We work efficiently. Consistently.

And with an eye on bottom-line results.

STRAIGHTFORWARD PROBLEM SOLVING

OUTSIDE


Straightforward. Practical. Efficient.

And focused on our clients.

Milwaukee

700 North Water Street

Milwaukee, WI 53202

T E L 4 1 4 . 2 7 6 . 5 8 0 0

F A X 4 1 4 . 2 7 6 . 0 4 5 8

www.wbb-law.com

Delafield

400-D Genesee Street

Delafield, WI 53018

T E L 262.646.5812

FA X 262.646.3340

We Find Answers

F

GLUE FLAP

GLU

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LAP

GLUE FLAP

B r o c h u r e & p o c k e t f o l d e r

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Weiss Berzowski Brady


Integrated Brand Marketing

the integrated system of marketing

materials for this middle-size law firm

projects the firm’s multiple practice areas

and the personal attention they give

to each client situation. the brand promise

of “We find Answers” unifies print

communications and advertising, and helps

to promote the firm’s diverse capabilities.

the integrated marketing materials include:

capabilities brochure with modular inserts

direct mail

Seminar invitations and programs

print advertising

TAX & BUSINESS SEMINAR

700

Nor

th W

ater

Str

eet

Milw

auke

e, W

isco

nsin

532

02

ADVE

RTIS

EMEN

T

$120 per individual; $100 for each additional individual from the same

company/firm. Please submit a separate form for each individual.

Name

Company

Title

Street Address

City

State Zip

Telephone

Fax

E-mail @

Amount enclosed: $

Make check payable to Weiss Berzowski Brady LLP

Please mail to:


Attn: Sherri Sment700 North Water StreetSuite 1500Milwaukee, WI 53202

PRECEDENCEPRECEDENTS


24th Annual


September 18 & 19, 2006

W i s c o n s i n C l u bG r a n d B a l l r o o mM i l w a u k e e , W i s c o n s i n

Phone 414-276-5800Fax 414-276-0458

On-line Registration Available at

www.wbb-law.com/tax

RE

GIS

TR

AT

ION

FO

RM

We Find Answers

• Business Organization• Commercial and Residential Real Estate• Contract Preparation & Negotiation • Employee Benefi ts • Environmental • Estate & Business Succession Planning• Labor & Employment • Land Use & Zoning• Litigation/Dispute Resolution • Tax

MI LWAU K E E700 North Water StreetMilwaukee, WI 53202

TEL 414.276.5800FAX 414.276.0458

DEL A FIEL D400-D Genesee StreetDelafield, WI 53018

TEL 262.646.5812FAX 262.646.3340

www.wbb-law.com

WBB3047 4x5 Color Ad.indd 1 10/2/07 4:07:38 PM

EnvirFINANCING

TAXESland use/zoning restricTATA

Municipal HearingsGG Estate Planll

INSEMPLOYMENT LAW

REAL ESTATE

We Find Answers.D E L A F I E L D T E A M

Nancy M. BonniwellJohn P. Brady Ann K. ChandlerSusan J. Marguet

Anna M. Pepelnjak Dean B. Richards Brian C. Sajdak John A. Sikora

M I L W A U K E E

700 North Water StreetMilwaukee, WI 53202T E L 4 1 4 . 2 7 6 . 5 8 0 0F A X 4 1 4 . 2 7 6 . 0 4 5 8

www.wbb-law.com

D E L A F I E L D

400-D Genesee StreetDelafield, WI 53018T E L 262 .646 .5812FA X 262 .646 .3340

WBB1370 PewaukeeChamb4c.indd 1 3/12/04 8:53:08 AM


affecting businesses & their owners. Answersways to resolve virtually any legal issue




problem solving in:

L I T IG AT I NG disputes





DE A L I NG with government agencies



of the opportunity

to serve you.

Please think of us

whenever you need




affecting businesses & their owners.Answersways to resolve virtually any legal issue




problem solving in:

L I T IG AT ING disputes





DE A L ING with government agencies



of the opportunity

to serve you.

Please think of us

whenever you need




700

Nor

th W

ater

Str

eet

Milw

auke

e, W

isco

nsin

532

02

ADVE

RTIS

EMEN

T


company/firm. Please submit a separate form for each individual.

Name

Company

Title

Street Address

City

State Zip

Telephone

Fax

E-mail @

Number of Attendees

Amount enclosed: $


Please mail to:



PRINCIPALPRINCIPLES


23rd Annual


September 19 & 20, 2005

W i s c o n s i n C l u bG r a n d B a l l r o o mM i l w a u k e e , W i s c o n s i n

Phone 414-276-5800Fax 414-276-0458


www.wbb-law.com/tax

RE

GIS

TR

AT

ION

FO

RM

Silver Jubilee

700

Nor

th W

ater

Str

eet

Milw

auke

e, W

isco

nsin

532

02

ADVE

RTIS

EMEN

T


company/firm. Registration fees are waived for any CPA holding his/

her CPA license for less than two years. Please submit a separate form

for each individual.

Name

Company

Title

Street Address

City

State Zip

Telephone

Fax

E-mail @

Amount enclosed: $


Please mail to:



COMPOUNDED I N T E R E S T


25th Annual


September 26, 2007

W i s c o n s i n C l u b G r a n d B a l l r o o m M i l w a u k e e , W i s c o n s i n

Phone 414-276-5800Fax 414-276-0458


www.wbb-law.com/tax

RE

GIS

TR

AT

ION

FO

RM

p r i n t A d v e r t i S i n g

tA x S e M i n A r A d & i n v i t e

c A pA B i l i t i e S M A i l e r

THIEL Design Case Study Porfolio Marketing

Documents

brand story

brand architects

brand assets

integrated brand identity

targeted research

p p r o

strategic opportunities

u r p r o c e s sanalyze