the_wonderful_world_of_widgets-will_price.ppt

Serving Publishers & Partners

1

About Widgetbox• #1 Web Widget Provider• 78m uniques, 600m widget views, growing 16% MoM• Widgetbox.com: Pagerank 8• Funded by Sequoia Capital, Hummer Winblad, and NCD• 18 employees based in San Francisco, CA

2

Web Publishers Have Needs

Web publishers are looking to– reach new readers– drive traffic back to publisher web properties– develop innovative content syndication programs– monetize syndicated content via branding or in-

widget ads

Widgets provide publishers with a model– to leverage existing content– reach news users across the web– deliver on business model goals

Widgetbox Has Solutions

Widgetbox is for publishers– 90,000+ bloggers, +14% MoM– 115,000 top-level domains (.com, .org, .net), +20%

MoM– Penetration of major publisher platforms

Politico, Times Online, Chicago Sun-Times, Baltimore Sun, CBS, Showtime, Yardbarker…

Widgetbox provides two core publisher products– Blidgets– Partner Networks

4

Widgetbox for Bloggers

Blidget 3.0: Custom Blidgets• Convert RSS feeds into compelling widgets• Ability to mix multiple feeds• Configurable look and feel

(tabs, slideshows, etc)• Supports custom header/footer/wrapper• Enables SEO optimization• Embeds driven from Widgetbox.com and

blog owners template• Track widget views, installs, domains

5

Widgetbox Blog widget with custom wrappergraphic or flash file

Sample Network Blidgets

6

Branded widget using Blidget 3.0

Custom header,footer and feeds

Article slideshowwith auto-roll

Photo slideshowbased on rss feed

Widgetbox for Partners

Partner Networks- Branded widget based on feeds across network- Partners able to fully manage users and feeds - Widget has all blidget premium features, and:

• Promotion on Widgetbox.com as Partner Channel- Widget, members and articles dynamically

included and promoted as Partner Network• Custom “SEO wrapper” for natural search• Premium analytics package• Ability to monetize widget with Widgetbox’s

in-widget ad system• Branded “Custom Gallery” of partner’s widgets

7

Widgetbox for Partners

On Widgetbox.com benefits Each partner featured on Widgetbox

as Partner Channel

Partner Channel page features:- members / feeds- articles- widgetall are dynamically updated

Ability to customize member sorting / rankings and privileges

Provides significant SEO benefit:

- Widgetbox has Pagerank 8- helps indexing of new content- Widget has custom SEO Wrapper

Yardbarker Network Case StudyPartner

– Yardbarker is a leading sports blog network with over 700+ writers and 8.5m uniques

Challenge– How best to cross-promote content, increase

traffic, and extend reach?– How best to develop widget program without

material costs and new hires?– How to launch in-quarter?

Project– Developed a Yardbarker network widget that

syndicates content based on sport, team, and top stories across all 700 member sites

Results– Saved 2 Yardbarker FTEs– Generating over 100m impressions/mo– Drives material traffic to member sites

Ongoing– Creating new custom feed based widgets

(athlete, quizzes, polls, etc)– Continually driving more traffic– Monetization

InGameNow SEO Case Study

Targeted query “iPhone Sports App” for InGameNow’s new iPhone AppLink pointed to InGameNow’s blog post about App

Before Test: - Page wasn’t indexed- InGameNow had no pages in top 30- Widgetbox ranked #7

Two weeks after test:- InGameNow post was indexed- Targeted page ranked #7- Widgetbox ranked #6

Achieved on very limited basis:- Widget was markted *very* lightly - 14 new installs during those two weeks