Thesis1 revised

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

Expectation and Visual Stimuli

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

This thesis presents the hypothesis that unanticipated visual stimuli in public spaces may increase engagement and communication.

Public spaces are filled with barrage of information that sometimes our minds cannot fully process it all.

High level of perceptual load is significantly affected by expectation, and without a surprise factor, the brain could easily edit information out once primary expectation is fulfilled.

Such hypothesis could open a new channel for increasing engagement against the desensitization due to information overload.

Hypothesis:

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

“The mind is not a camera”

Perceptual Research:

- Stephen Kosslyn, Psychologist

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

“One conclusion of the inattentional blindness work has been that we see far less of our world than we think we do.”

Looking but not Seeing

- Daniel J. Simons, Head of Visual Cognition Laboratory

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

http://www.youtube.com/watch?v=Ahg6qcgoay4

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

Dazzle Camouflage

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

“Manipulating consumers beneath their level of awareness in the patterns of their everyday lives to affect their daily act of consumption.”

Engagement 1950-70s:

The Depth Approach

- Vance Packard, “The Hidden Persuaders”

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

The design of space carries power: the configuration of the built environment (space) influences human interactions.

Public Space:

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

Christo and Jeanne-Claude The Gates, Central Park

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

Conclusion:

We see far less of the world than •we think we do

Expectation is an important factor •in determining level of engagement

Public environment is an active •space of communication

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

Possible Project Ideas:

Visual imagery in unexpected spac-•es in the city (damages)

Public advertisements•

E Hwan Eileen ParkExpectation and Visual Stimuli

Hypothesis Perceptual Research Public SpaceEngagement

Thank You