THESIS Written to fulfill one of the academic requirements to achieve a Sarjana Manajemen Strata Satu By: LIVIA AMELIA (00000020336) MATHILDA CHANDRA (00000020298) SABRINA ANGGRAINI (00000024864) STUDY PROGRAM OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS PELITA HARAPAN TANGERANG 2019 THE EFFECT OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISION OF MAYBELLINE PRODUCTS: A STUDY ON UNIVERSITY STUDENTS IN TANGERANG
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THESIS
Written to fulfill one of the academic requirements to achieve a Sarjana Manajemen Strata Satu
By:
LIVIA AMELIA (00000020336)
MATHILDA CHANDRA (00000020298)
SABRINA ANGGRAINI (00000024864)
STUDY PROGRAM OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS
UNIVERSITAS PELITA HARAPAN TANGERANG
2019
THE EFFECT OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PRODUCT
QUALITY ON PURCHASE DECISION OF MAYBELLINE
PRODUCTS: A STUDY ON UNIVERSITY
STUDENTS IN TANGERANG
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