CafePress Search Notes from the Field PubCon 2008 Marc Cull Sr. Engineering Mgr Core Business Technology
the_secret_life_of_on_site_search_exposed-marc_cull.ppt
May 15, 2015
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CafePress SearchNotes from the Field
PubCon 2008Marc Cull
Sr. Engineering Mgr Core Business Technology
Topic
Maximizeon-site search
CafePress Search
What we did
1.Scale Maximize content
2.Optimize Analytically
3. Integrate On-site, SEO, SEM efforts
CafePress Search
Location, …
CafePress Search: Scale
Location, …
CafePress Search: Scale
Broad
40M unique search terms over last few years.
CafePress Search: Scale
Roving
2Munique search terms yesterday
CafePress Search: Scale
Semi-manageable
3 unique keywords comprise 5% of daily searching.
CafePress Search: Scale
But pretty much not
300kunique search terms comprise 50% of daily searching.
CafePress Search: Scale
Shallow
1Average number of times a unique search term is used.
CafePress Search: Scale
Realtime
1hr Average lifespan of content in catalog.
CafePress Search: Scale
User-generated
200MReasonable search results.
CafePress Search: Scale
Some perspective
< three miles >
CafePress Search: Scale
CafePress Search: Scale
1.2M inchesThe circumference
of the horizon
Squint
1”
CafePress Search: Scale
And…
CafePress Search: Scale
Some perspective
CafePress Search: Scale
Thin
CafePress Search: Scale
Aggregate or segment
CafePress Search
A/B
CafePress Search
Danger
CafePress Search
Embrace the
CafePress Search
Tail
CafePress Search
CafePress Search
Integration strategy one
CafePress Search
Integration
CafePress Search
All roads lead to…
CafePress Search
Except when they don’t…
CafePress Search
Except when they don’t…
CafePress Search
