These People Read a 200-page Report. And You Won't Believe What Happened Next!

These People Read a 200-Page Report. And you Won't Believe What Happens Next!

Mother New York. July 2015. Chris Roan, Sosia Bert, and Chris Allick

IN T

N E T

Not some bullshit Mashable click-bait trend piece.

Eyeballs

Five Main Themes From The 2015 Report

• Mobile

Five Main Themes From The 2015 Report

• Mobile • Messaging

Five Main Themes From The 2015 Report

• Mobile • Messaging • User Generated Content

Five Main Themes From The 2015 Report

• Mobile • Messaging • User Generated Content • Young People (Millennials)

Five Main Themes From The 2015 Report

• Mobile • Messaging • User Generated Content • Young People (Millennials) • The On-Demand Economy

Mobile

Usage

• Usage has tripled in the past 5 years • Average use in 2010: 1 hr/day • Average use in 2015: 3 hr/day

• Ad spend up 34% y/y

Mobile design best practices are starting to emerge.

The best work adapts to the audience and platform.

Video then. Video now?

Users spent 29% of viewing time across all platforms in vertical format, vs. 5% in 2010.

Full-screen video ads on Snapchat get 9x higher completion rate vs. horizontal mobile video ads.

Messaging

“Snaps” Custom Emoji Keyboards

WeChat Red Envelopes

100mm views of 2hr film in under 48 Hours.

User Generated Content

User-Generated Pins on Pinterest + 75% y/y.

Now ~50B pins.

The On-Demand Economy

On-demand service companies create jobs for flexible workers.

34% of the US Workforce doing some portion of their work in “Freelancer” Categories.

31% of whom say they can “find work online within 24 hours.”

31% of Uber drivers have another full time job.

30% have another part-time job.

72% of NYC AirBnB hosts depend on earnings to pay rent.

Thank You•Mother New York 2015

Chris Allick @chrisallick

Sosia Bert @sosia

Chris Roan @roanzone