TheScienceof! PredictableBusiness! Growth!members.myneurogym.com/wp-content/uploads/2013/05/Money2... · 2015. 7. 22. · The!6Hats!Needed!Of!!Building!ASuccessful!Business!!...

The  Science  of  Predictable  Business  

Growth  

Business'Success'Mastery'

Done%

PASSION CLARITY

FOCUS

PRECISION%OF%VISION%

The  6  Hats  Needed  Of    Building  A  Successful  Business    

Visionary  –  The  visionary  is  responsible  for  creating  the  big  picture  of  where  your  business  is  going.  What  products  or  services  should  you  create?  Most  entrepreneurs  are  visionaries  and  need  help  fulfilling  the  other  roles  of  running  a  business.    Marketer-­‐  Some  people  are  natural  marketers  whereas  others  are  not.  The  marketer  is  responsible  for  all  aspects  of  the  brand  and  generating  interest  in  your  products  and  services.  Who  is  best  suited  to  define  your  brand  and  can  maintain  it?  Who  can  efficiently  generate  enough  leads  and  manage  your  communications  until  a  sale  is  made?  What  do  people  in  your  niche  want  and  need?      Marketer-­‐  Some  people  are  natural  marketers  whereas  others  are  not.  The  marketer  is  responsible  for  all  aspects  of  the  brand  and  generating  interest  in  your  products  and  services.  Who  is  best  suited  to  define  your  brand  and  can  maintain  it?  Who  can  efficiently  generate  enough  leads  and  manage  your  communications  until  a  sale  is  made?  What  do  people  in  your  niche  want  and  need?      Engineer-­‐    Engineers  make  sure  that  all  your  systems  and  processes  are  in  place.  They  understand  how  all  the  pieces  of  your  business  work  together  so  that  you  can  maximize  your  efficiency.  They  create  the  procedures  that  keep  your  business  running  like  a  well-­‐oiled  machine.      Manager  -­‐    Once  your  business  has  In-­‐house  or  Outsource  employees,  you  need  managers  to  make  sure  that  they  are  focused  on  the  right  tasks.  Managers  watch  over  the  processes  and  systems  to  make  sure  that  everything  and  everyone  are  working  toward  your  overall  goals.      Driver  -­‐    Who  is  out  there  everyday  making  sure  that  everything  you  want  to  achieve  is  being  done?  The  driver  motivates  the  team,  whether  it’s  in  marketing,  sales,  or  any  other  department,  to  move  toward  the  vision  of  your  company.        

Score 4-­‐8  You  Are  Doing  Amazing 8-­‐14  You  Are  Doing  Well 14-­‐24  You  Are  Stressed  Out 24+  Go  To  The  Emergency  Right  Away

THE  GREAT  LAW  OF  BUSINESS:    

TRAFFIC  x  CONVERSION  x  REPEAT  BUSINESS  =  PREDICTABLE  $$$      

You  Must  Know  These  Numbers  

 3%_________

17%  ________

80%_________ 3%

17%

80%

WHY DO PEOPLE REALLY BUY?

 Ø THE  BENEFIT    

Ø THE  PROMISE    

Ø THE  TRANSFORMATION    

Ø THE  RELEASE  OF  THEIR  PAIN,  FEAR,  FRUSTRATION  OR  ANXIETY    

Ø THE  HOPE  OF  A  BETTER  NOW  AND  FUTURE!  

Sales/Marketing Process Mapping Visual Outline Of Your Sales Process

Identify Lead Generation

Lead Qualification

Lead Conversion

Lead Nurturing

Perfect Client

Drawing PC’s in

Match Profile

Needs Met

Continued Communication

Samples of Lead Generation Material

TRAFFIC'!

• Organic!Traffic!• Social!media!• Video!Distribu7on!• Ar7cle!Distribu7on!• SEO!• ETC…!

!

Life'On'Target'FREE'

PRODUCTSignup'

'JA'and'Praxis'Sites'

WTGM'• Lead!taken!out!of!

retarge7ng!campaign!• !Consump7on!Follow!up!

campaign!ac7vated!

WTGF'• Lead!taken!out!of!

retarge7ng!campaign!• !Consump7on!Follow!up!

campaign!ac7vated!

AUTOMATED'WEBINAR:'WTGM'• Reminder!texts!&!Emails!

sent!prior!to!event!'

Webinar'Replay:'WTGM'

• Available!for!7!days!

Webinar:'WTGF'• Launch!!Campaign!10!days!aKer!WTGOM!replay!ends!• Replay!available!for!7!days!

Webinar:'WTGP'• Launch!!Campaign!21!days!aKer!WTGOF!replay!ends!• Replay!available!for!7!days!

SAMPLE'Praxis'Now'LOT'Funnel'

No!

Purchase!

Purchase!

Retarge7ng!Ad!To!WTGM!sales!page!for!

17!days!!

No!

Retarge7ng!Ad!To!WTGP!sales!page!for!

30!days!

No!

No!

No!

T/U'Upsell'Page'into'HIA'

Bundle'Thank!you!&!Confirma7on!email!with!links!back!to!LOT!Product!

Yes!

WTGP'• Lead!taken!out!of!

retarge7ng!campaign!• !Consump7on!Follow!!up!

campaign!ac7vated!

Purchase!

Purchase!

Retarge7ng!Ad!To!WTGF!sales!page!for!

28!days!

No!

'Outbound'Call'!Upsell!into!Coaching!

!

'Outbound'Call'Upsell!into!Coaching!

!

'Outbound'Call''

Upsell!into!Coaching!!

'Outbound'Call'!Upsell!into!WTGM!

!

Purchase!