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There's Only One Way to Market in Africa

Dec 15, 2014

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Laine Barnard

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Page 1: There's Only One Way to Market in Africa

Inspiring Conversations

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Confidential and Copyright © 2013

JOHANNESBURG ANGOLAMALAWI

DUBAICAPE TOWN NAIROBI LAGOS

8DIGITAL’S CREDENTIALS ARE SPREAD ALL OVER AFRICA

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Confidential and Copyright © 2013

Clients

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Our App Showoff

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Confidential and Copyright © 2013

8Digital recently launched a Karaoke App for MTN Nigeria for their MTN Songstar Karaoke contest on Youtube.

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Impressed Yet?OTHER MOBILE PROJECTS INCLUDE:

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Confidential and Copyright © 2013

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Digital Ecosystem

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Mobile is Massive in Africa

Internet users: 260 million in 2013, up from 102 million in 2008.Mobile phone users: 525.8 million users in 2013, up from 358.3 million in 2009.Smartphone users: 21.3% of mobile phone users in 2013, up from just 1.5% in 2009.

-2013 .emarketer.com

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Confidential and Copyright © 2013

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Mobile Marketing

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Mobile Apps

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App Deployment

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App Analytics

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How we get users to download Apps?

• We will promote and advertise these apps on the various app stores such as the Android Market, Apple App Store, Nokia App Store and Getjar.

• GetJar is a mobile app store that many users in Africa use to download apps for free.

• We will advertise these apps with a click to download on mobile sites in East Africa and track all downloads to the open rate.

• The mobile apps will be positioned on all current digital assets such as your website and your social media accounts. • There are around 30 mobile advertising networks. The biggest are Google's Admob, Buzzcity, Apple's iAd, Smaato and Adfonic.

• We will create mobile ads such as a 300x50 mobile ad unit and will be booked with various mobile sites.

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SMART CONVERSATIONS“A Smart Alternative”

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Confidential and Copyright © 2013

Smart ConversationsSmart Conversations is a process that provides high performance mobile messaging solutions that delivers results. This is the only channel to instantly engage customers into conversations.

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Smart Conversations

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Smart Conversations

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Smart Conversations

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OUR SERVICES

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8Digital, Your Go-To-Partner for Innovative App Development & Mobile Marketing

We can develop any type of mobile App across all the major mobile platforms in Africa i.e. Android, Blackberry Legacy & 10, Nokia Asha, iOS and even Windows Mobile and Nokia Symbian. Whether you need just a small stand alone info App or something more complicated with the implementation of Secure payments, In-app purchases, Real-time data, Geo-location, APIs etc. 8digital will be able to provide you with a quality App at a great price and ON Time, every time!

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Confidential and Copyright © 2013

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505 Buitenkloof Studios8 Kloof StreetCape TownE: [email protected]: +27 21 423 2509