There Goes Everybody Focusing the Power of People and Today’s Network on Opportunity Dion Hinchcliffe
There Goes Everybody
Focusing the Power of People and Today’s Network on Opportunity
Dion Hinchcliffe
The network is abig place today
• All your customers
• All your competitors
• Only a few proven strategies for long-term competitive advantage
We have a few proven business models now
• Mostly around what we call “2.0”
• Peer production
• Owning your classes of data online
• Using new distribution models to leverage the Web as your platform
• Social systems
• A few others
Most of these strategies are about
building a potent network effect
The biggest challenge, however, is in changing
our thinking
The major shifts
• In who creates value (the network does)
• How much control we have over our businesses
• How intellectual property works
• Great increases in transparency and openness
• Open supply chains, community-based processes and relationships
2.0 models are transforming everything
• Product Development
• Marketing and Advertising
• Operations
• Customer Service
The network is proving to be the best solution for
many classes of problems
So how do were-imagine our products and services for the 2.0 era?
Challenges to Succeeding with 2.0
• Innovator’s Dilemma
• “How do we disrupt ourselves before our competition does?”
• Not-Invented Here
• Overly fearful of failure
• Deeply ingrained 1.0 environment
• Low level of 2.0 competency
What we often see in the marketplace today• Too many copy-cat products
• Failure of imagination and courage
• 2.0 concepts as an after-thought or tacked on as a “checklist” item
• Companies that pay lip service but are having trouble or unwilling to make 2.0 changes
The 1.0 world is having its own problems
• The time is right for change now more than ever before
• We all have to learn how to adapt quickly to new marketplace realities
• Something that the (successful parts) of network have been doing for a long time
We now have effective lenses through which to look at opportunities
online
• Push to pull systems
• Web 2.0 models
• New modes of software, platforms, and architectures
• Productivity-Oriented Platforms
• Web-Oriented Architecture
• New Distribution Models
Potential Reach Powerand Network Effect
(Lowest Cost Per Customer/Partner)
Web
Si
tes
Synd
icat
ion
Web
2.0
App
s
Ope
n AP
Is
Web
Wid
gets
Num
ber
of P
ract
ition
ers
Soci
al N
etw
ork
Apps
Sem
antic
Web
/Web
3.0
The new Web 2.0 era distributionmodels remain largely untapped
It’s time to changeour DNA
• Moving from the 20th century towards 21st century businesses
• Deeply understanding the network and its profound potential for creating growth and building value
• Putting 2.0 into the core of our lines of business
This will be hard
But the rewards are considerable
• Products and services that thrive
• Successful transition to a new marketplace
• Attaining of new, sustainable competitive advantage
• Resilience to future change and ongoing market evolution