TheraCal Marketing Overview Feb 2008

8/4/2019 TheraCal Marketing Overview Feb 2008

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TheraCalTM LC (Light-Cured)Resin-Modified MTA Base/Liner


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What is TheraCal LC?

TheraCal LC is a light-cured resin-modified

tri-calcium oxide liner designed to performas a barrier and to protect the dental pulpalcomplex.


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Indications for Use

A protective liner or base for use underrestorative materials, cements or other base

materials.

A pulp capping agent for any pulpal exposures,including carious exposures, mechanical

exposures or exposures due to trauma.


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Competitors

Calcium hydroxide DyCal Dentsply/Caulk Prisma VLC DyCal Dentsply/Caulk

Life Kerr Multi-Cal Pulpdent Ultra-Blend Plus Ultradent

MTA ProRoot MTA Dentsply/Tulsa Dental


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Competitors

Calcium hydroxides - disadvantages

Most require mixing

Tube delivery system can be messy and morecomplicated

Do not offer direct placement; apply with aninstrument

Can be more difficult to place and resist beingplaced on moist tissue


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Competitors

Calcium hydroxidesdisadvantages contd

Limited working time, affected by humidity and

temperature Do not cure as hard, for withstanding the

pressure of packing material on top

Many require refrigeration, and then a wait time

for the material to return to room temperature

Some have shorter shelf life (1 year)

More soluble


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Unique BenefitsSyringe Delivery

2g syringewith tips

Single component delivery that requires no mixing, lessmess

Facilitates direct placement in the mouth; no need toapply with an instrument


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Unique Benefits - Handling

Can be applied directly in the mouth

Thixotropic properties lead to precise placement

Slightly hydrophilic, TheraCal LC is not repelled

by moisture


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Unique Benefits - Curing

Light-cured formula allows a command set

Cures extremely hard to withstand theimmediate condensation of amalgam


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Unique Benefits - Alkalinity

Unlike many competitors, TheraCal LCmaintains an alkaline pH higher than that of the

pulpal environment (7.5) for at least 2 years

An alkaline pH is known to be bacteriostatic and

bacteriocidal


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Unique Benefits - Protection

A protective pulpal barrier against acid etchantsand other irritants in dental restoratives

Resin-based low-solubility material will notdissolve underneath restorations over time


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Unique Benefits - Properties

2 year shelf life at room temperature

pH of 11

Radiopaque

Releases calcium


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Marketing Strategy

Target

Users of calcium hydroxide

Message

There is a newer alternative

If they are dissatisfied with CHs performance &results, we overcome those with our benefits


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Marketing Strategy

Educational focus

BisDent Globe

Future articles or CE Possible advertising in research journals


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Project Status

Current phase: Product Evaluations

Then finalize instructions, packaging, and

internal paperwork Expected launch within next 3 months

TheraCal Marketing Overview Feb 2008

Documents