theory of seven

THEORY OF

HOW AND WHY TO EXPLAIN EVERYTHING SO EVEN A SEVEN-YEAR-OLD CAN UNDERSTAND

COPYRIGHT BRUCE KASANOFF | NOWPOSSIBLE.COM

Image from gardengoatquote.wordpress.com

We are dangerously distracted.

IF YOU HAD 100% OF MY ATTENTION, I MIGHT UNDERSTAND WHAT YOU ARE SAYING... We also put together data from the informa9on we already have about you and your friends. For example, we may put together data about you to determine which friends we should show you in your News Feed or suggest you tag in the photos you post. We may put together your current city with GPS and other loca9on informa9on we have about you to, for example, tell you and your friends about people or events nearby, or oer deals to you that you might be interested in. We may also put together data about you to serve you ads that might be more relevant to you. When we get your GPS loca9on, we put it together with other loca9on informa9on we have about you (like your current city). But we only keep it un9l it is no longer useful to provide you services, like keeping your last GPS coordinates to send you relevant no9ca9ons. BUT YOU DONT, AND I DONT

Image: Flickr member Jay Spear

Everyone is curious about something.

Image: Flickr member GoodNCrazy

Figure out what people care about, and talk in those terms.

Image: Flickr member Anna Debenhan

Use more pictures than words.

Image: Flickr member Apparena

Simple and honest works best.

Image: Flickr member Hubsterdisney

Be easy to recognize.

Image: Flickr member MuddyBootsPhoto

Help people share with their friends.

Image: Flickr member Smohundro

If their comfort zone is pink, use pink.

Image: Flickr member Sean Drellinger

Know what you stand for.

Image: Flickr member Sean Drellinger

Tell a lot of stories.

Image: Flickr member Chris Corrigan

I really meant it about the pictures.

POSITIONING FOR SMART COMPANIES

BRUCE KASANOFF 203-341-9448

[email protected]