Theorist

THEORISTBy Taylor Cockley

DAVID CHANDLER

 Representation always involves the construction of reality.

The term refers to the processes involved as well as to its products. For instance, in relation to the key markers of identity - Class, Age, Gender and Ethnicity - representation involves not only how identities are represented within the text but also how they are constructed in the processes of production and reception by people whose identities are also marked differently.

RICHARD DYER

'how we are seen determines how we are treated, how we treat others is based on how we see them, how we see them comes from representation‘

This means that your only experience of the group being represented might be the media text that the representation is in. Therefore when you see them in reality you will have a opinion about them even though you may have never met or spoke to them.

HENRY JENKINS

He believed in cultural convergence, meaning when consumers are empowered to edit, annotate and create content for example social networking sites.

This therefore allowed real people to show how they really are and not how they are represented in the media.

ANTHONY GIDDENS

He believes ideology refers to the influence of ideas on peoples beliefs and actions.

He talks about identity being a conscious activity. He says how traditionally we have found our self in clearly defined roles based on age, gender, sexuality. Nowadays we have to work this out for ourselves

ROLAND BARTHES

He argues that representations are mythic in the sense that they have an appearance of natural. Representations can be founded on reality or indeed a reality that does not exist.

GEORGE GERBNER

 He started the Cultivation Theory This theory helps understand the importance

of media. 'Drip drip' but slowing down from an immediate effect to a slower more accumulative effect. Cultivation theorists argue that media has long term effects which a gradual.

JEAN BAUDRILLARD

He is known for his concept of Hyper Reality which when something is real however is based on something which is not.

Division between ‘real’ and simulation has collapsed therefore an illusion of an object is no longer possible because the real object is no longer there.

LAURA MULVEY

Male gaze theory- the media is made by men for men to consume

The theory of the male gaze denies women human identity, relegating them to the status of objects to be admired for physical appearance.

The theory also suggest that women can more often than not watch a film from a secondary perspective and only view themselves from a mans perspective.