Company profile 2013 Botteled directly from natural springs on the montain range of Agrafa at 1100 m altitude www.theoni-water.gr
Company profile2013
Botteled directly from natural springs on the montain range of Agrafa at 1100 m altitude
www.theoni-water.gr
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// table of contents
2 // Objective of A.H.B Group S.A. 5
3 // Principles of the company 5
1 // A.H.B Group Company 4
4 // Corporate social responsibility 6
5 // Geographical location 7
6 // Differences between natural mineral water - table water - water source 10
7 // The village Vatsounia 8
8 // Natural mineral water Theoni 11
9 // Quality control 12
10 // Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (igme) 13
11 // Facilities 14
12 // Chemical analysis of natural mineral water Theoni 16
13 // Advantages of natural mineral water Theoni 17
14 // Packaging 18
4 // Company profile 2013
1 // A.H.B Group Company
Founded on 28/11/1996 by Mr Vasilis Tselios and his partners.
Mr Vasilis Tselios create a modern industrial plant of Bottled Natural Mineral Water to
comply with the requirements of the specification of Quality Assurance Systems ISO 22000:
2005 (HACCP) and the Law.
To achieve this goal, the company A.H.B. Group SA, based on international standards and the requirements of the domestic and the international bottled water market, has created a modern water bottling plant
In their strategic thinking prevailed three views by which the investors define the company’s business strategy:
An environmental overviewMarket’s viewAspect of the project and view of the measurements
These views are the tools that help the investor to think the results, identify the critical factors and to adapt its actions so as to achieve the ideal position.
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2 // Objective of A.H.B Group S.A.
Increase of profits with dynamic, growth of sales step by step and continuous increase of the share of the total market of bottled water in Greece.
Our vision, to conquer one of the top five bottling water in Greece in the next three years and to expand our turnover in foreign markets, will provide guidelines for our choices.
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6 // Company profile 2013
3 // Principles of the company
1.Excellent,
modern and innovative actions of sales and marketing.
2.Respect and use with consciousness of all
financial resources of the company.
3.Decentralized
business structure that rewards the
offer, the initiative, the responsibility and the
team spirit.
4.Exemplary
representation of the company to
customers, consumers, contractors,
wholesalers, dealers, retailers and every
trader.
THE EXEMPLARY
APPLICATION OF THE
FOLLOWING FOUR
PRINCIPLES WILL SUPPORT THE SUCCESS
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From the spring to you
Naturalmineral
water
THEONI
8 // Company profile 2013
As part of corporate social responsibility, the company A.H.B GROUP S.A. help improve economic prosperity and upgrate the living conditions of the society in which it operates.
Each dynamic community bases its expectations for the future on the existing producing dynamics. In the modern communities these dynamics are found within their momentum towards investments. This momentum is measured by the internal drive of the community, as applied to the investments for economic growth.
With this thinking the company has an ulterior motive in her continued investing towards economic prospects and upgrading the living standards of the community, where is located.
4 // Corporate social responsibility
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VATSOUNIASPATHES
MARTINI
AG. DIMITRIOS
PORTI
MOUZAKI
PALEOKASTRO
TRIGONA
NISIA
MELIGOS
DRAKOTRIPA
Natural Mineral Water THEONI
KERAMARGIO
5 // Geographical location
Located 10 km from Mouzaki and 40 km from Karditsa we meet the Village Vatsounia.
The village has excellent drinking water, which according to chemical analyzes of the General Chemical Laboratory is one of the best in the country.
10 // Company profile 2013
6 // The Village Vatsounia
SPRING
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10 km from Mouzaki and 40 km from Karditsa are necessary to reach Vatsounia. Placed on an altitude of 430 m, sparsely populated and drowned in the forest of chestnut trees, fir trees and oak trees, Vatsounia belongs to the municipality of Mouzaki.
The main source of income of the residents comes from sheep goats and swine raising. About 5,000 sheep and swine are fed. The village has excellent drinking water, which according to chemical analyses of the General State Chemical Laboratory, is one of the best one can drink in Greece.
The history of the village, from antiquity until today, is incomplete not completely known. The village establishment is lost in the mists of time. Very close to the village, at “Paliokklisi” surrounding is placed the ancient kingdom of Seles. In modern times, testified that, around the year 1800, there were many battles in the area. At the end of the last century, the population of the town increased considerably, as moved in the area a group of people from the Epirus’ villages of Konitsa.
7 // Natural mineral water Theoni - source
The Natural Mineral Water THEONI springs at 1100 m altitude of the sources of Goura, in the mountainous region of Agrafa in Karditsa.
12 // Company profile 2013
8 // Differences between natural mineral water - table water - water source
NATURAL MINERAL WATER
Has exclusively underground origin and Community
Directives prohibit any treatment or disinfection in natural
mineral water.
TABLE WATER
SPRING WATER
May be of any origin (eg drilling of lake from the river,
even desalinated sea water). The table water can
decontaminate, in order the recommendation to be
consistent with the corresponding EU directive from
drinking water
The spring water is an intermediate category between the
table and natural mineral water.
The european union has identified three different types of bottled water.
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14 // Company profile 2013
9 // Natural mineral water Theoni
NATURAL MINERALWATER
THEONI
The bottling is fullyautomated in order to
eliminated the riskcontamination.
Excellent qualityand chemical composition
Bottled directlyfrom source
without incurring anytreatment.
The bottled water “THEONI” is real spring water
from the naturally sprouting springs of Goura, at an
altitude of over one thousand meters. These springs
are located in the forest “Vatsounia” of Mouzaki
Municipality of Karditsa. The springs in this region are
part of Penios river water basin. Basic topographical
data describing the terrain of the springs is in the
elevation changes, the various slopes and creases.
The area of the springs for the “THEONI” water is in
the western fringes of the “Itamos” mountain and the
southern outskirts of the “Koziaka” mountain, which
are part of the Agrafa mountain range.
The earthly sprouted (artesian water) springs of
Goura at an altitude of over 1000 meters are also
providing the drinking water of the residents of
Vatsounia. The water source of Goura springs
from their underground reservoirs never ends and
a part of this is bottled by AHB Group SA, under
the name “THEONI”.
“Theoni” is, as it became known from the
memories of the elders in the area, the name of
the spring fairy in the region
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10 // Advantages of natural mineral water Theoni
LOW RATE OF NITRATES-NITRITEwhich are indicators of water contamination
LOW CHLORIDES CL-
According to researches the clorides (in high rates):
1. is a powerful poisonous neurotoxi
2. create carcinogenic compounds (trihalomethanes).
3. cause heart diseases and arteriosclerosis.
4. kill good bacteria called probiotics
ABSENCE OF HEAVY, TOXIC METALS
LOW RATE OF SODIUM The sodium in high level can cause problem in arteries.
LOW RATE OF PHOSPHORUS The phosphate are indicators of water contamination with pesticides
ALCALINE WATER PH 8The cells of our body is slightly alkaline and must remain in order to be
healthy.
MODERATE WATER HARDNESS 113 MG/L
16 // Company profile 2013
11 // Quality control
Application system ISO 22000: 2005-HACCP
Daily, organoleptic and microbiological controls in water
samples periodically
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Daily, organoleptic and microbiological controls in water
samples periodically
12 // Chemical and microbiological analysis of water theoni by the institute of geology and mineral exploration (IGME)
18 // Company profile 2013
In our own, modernized facilities our bottling process is completely automated, with no
human intervention at critical control points of filling bottles and capping.
13 // Facilities
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14 // Chemical analysis of natural mineral water Theoni
CHEMICAL ANALYSIS BY THE LABORATORY FOR THE QUALITY OF
BOTTLED WATER(GREEK INSTITUDE OF GEOLOGICAL
RESEARCH – I.G.M.E)
CATIONS ANIONS
Ca+2 44,1 mg/l Cl- < 5 mg/l
Mg+2 0,8 mg/l HCO3
- 137 mg/l
Na+ 1,6 mg/l SO4
-2 5,0 mg/l
K+ 0,2 mg/l NO3
- 1,2 mg/l
NH4
+ <0,1 mg/l NO2
- <0,05 mg/l
pH (21oC): 8,0
Conductivity (25oC): 234 μS/cm
Total Hardness: 113 mg/l CaCO3
Solids remainder (260oC): 140 mg /l
THIS WATER IS CHARACTERIZEDLOW IN MINERAL CONTENT
THIS WATER IS SUITED FOR DIETS POOR IN SODIUM
WATER SOURCE:“GOURA SPRING” ON THE AGRAFA MOUNTAIN CREST OF THE EAST
PINDOS
20 // Company profile 2013
12 x 500 ml 24 x 500 ml
500 ml blue
6 x 1500 ml
1500 ml
1500 ml & 500 ml blue
The current packaging is in transparent and colored (blue) bottles.
15 // Packaging
500 ml Fason Bottle 10 lt
Very soon you will have at your disposal
bottles of 1lt and bottles of 10lt no-returnable
500 ml
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22 // Company profile 2013
A.H.B GROUP S.ABOTTLED NATURAL MINERAL WATER
VATSOUNIA, POSTAL CODE 43060MOYZAKI KARDITSAS
TEL:2445061200, FAX :2445061000E-MAIL: [email protected]
VAT I.D. 094347622 - TAX OFFICE OF KARDITSA
www.theoni-water.gr