Theo theodorou videology - mml 2013

THEO THEODOROU

@theotheodorou SVP EMEA

THE NUMBERS THAT MATTER

ENTERPRISE MEDIA TECHNOLOGY FOR ADVERTISERS, AGENCIES & MEDIA COMPANIES.

Unified platform bridging gap between

television, internet & mobile

TV-centric technology design

to maximise media value

Math & science driven to activate

data for addressability

MM

DISTILLING THE NUMBERS DOWN TO THE ONES THAT COUNT

HOW ADVERTISERS CAN SEGEMENT, REACH AND EXECUTE CAMPAIGNS

CONTINUES TO FRAGMENT IN A MULTISCREEN LANDSCAPE

4

ONE TO MANY…

…MANY TO ONE

IT ALWAYS WILL BE ABOUT

AUDIENCES

12.8m UK tablet users July 2013

The total digital population is 46.2m

PC + mobile + tablet

Multiplatform users consume 23% more

digital content than PC only users

69% of the total online population

access the internet via 2 or more

devices

Source - comScore

A SIMPLE CONCEPT

SO WHY IS IT SO HARD?

HOW DOES ADDRESSABILITY BENEFIT THE ECOSYSTEM?

CROSS SCREEN

CAMPAIGNS DELIVER

SIGNIFICANT

RESULTS

ADDRESSABILITY REALISED

THANK YOU & QUESTIONS

[email protected]