Google’s Knowledge Graph What it mean for Financial Brands and future SEO strategy By David Reilly
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Google’s Knowledge Graph
What it mean for Financial Brands and future SEO strategy
By David Reilly
What is it?
Launched by Google in 2012, The Knowledge Graph provides searchers with structured and detailed information about a topic in addition to just a list of standard search results
Example: Tim Berners Lee
Why does it matter?
Google, as part of its 15 year anniversary, announced that on 2nd Oct The knowledge graph would be key part of a new algorithmic update, called Hummingbird
“We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want” Amit Singhal ,Google May 2012
The benefits to searchers
1) Improves relevancy for an ambiguous search query
Example; Search on Taj Mahal
2) Provides a greater breadth of information around a search
Example; Search for Marie Curie
3) Enables a greater depth of related information delivered around a query
Example:
How it works
• Google attempts to understand the meaning behind the query • Using historical data and facts pulled from harvested data, Schema,
Wikipedia and Freebase Google delivers a broader in-depth supplementary results with facts
