The Yorkshire Tea Train - Case Study at SMM13

Page 1 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/1.jpg' width='140' height='200' /> The challenge…

! The everyday black tea market is shrinking

! Lack of pro-active interest in tea…

! …but huge ‘latent’ loyalty ! How to be the challenger in

a fragmented media age?

Page 2 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/2.jpg' width='140' height='200' /> The idea…

‘…an exclusive, magical journey through the world of Yorkshire Tea…’

Page 3 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/3.jpg' width='140' height='200' /> All Aboard!

Page 4 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/4.jpg' width='140' height='200' /> Louis ‘T’ on the train…

Page 5 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/5.jpg' width='140' height='200' /> The effect?

Page 6 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/6.jpg' width='140' height='200' /> Going deeper…

Page 7 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/7.jpg' width='140' height='200' /> The real picture

Page 8 <img data-url='document/the-yorkshire-tea-train-case-study-at-smm13.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: The Yorkshire Tea Train - Case Study at SMM13' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052822/554f0394b4c90577698b5061/html5/thumbnails/8.jpg' width='140' height='200' /> ‘Nuggets of truth’

The Yorkshire Tea Train - Case Study at SMM13

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