The world’s most beautiful tanning system. As seen from the bottom line.
Rx
At HEX, we are so fiercely dedicated to quality that we
design our vertical systems to outperform all
others in tanning, business reliability, engineering and, of
course, profitability.
Though its exterior reveals graceful lines, the true
beauty is deep inside, in the engineering. Because
ultimately that’s what sends your client home with a
smile, feeling beautiful. The results are clearly reflected
in your bottom line. And from that perspective, your
HEX is one beautiful machine.
The inside story on usWe began in 1979, which means we can claim what no
other company can: We were the first tanning
manufacturer in the U. S. and we
introduced the world’s first
standup system. Although HEX
has inspired many imitators
since then, there is so much
more to our pedigree than
simply being first.
Before HEX, RxPrior to creating the HEX
concept, we were designing and
manufacturing phototherapy
equipment for the medical profession. The American
Academy of Dermatology requested our medical light
therapy systems be exhibited at conferences. We
investigated ways in which our technology and
experience could benefit the wider public – and the
HEX vertical tanning concept was born.
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2 basic truths about tanningMore is less. At least with tanning lamps. “More” usually means more lamps, more watts, more
glitz. However, there is an optimum number of lamps
to use in a piece of tanning
equipment – no more, no
less. At best, an overabun-
dance of lamps is a profit
drain. At worst, it subjects
your clients to heat and
discomfort without giving
them a better or faster tan. You and your client get
less for your money.
Reflectors need room to reflect.A tanning lamp needs enough space to
do its job. Reflectors, for instance, need
a specific amount of space around
them or their efficiency declines. When
lamps are too close together, the entire
unit generates and retains heat, and
lamp life can decrease.
The number and type of lamps in
our HEX units is determined by
engineering studies that optimize a
variety of factors: how to get the most
effective performance and efficiency
from each lamp, for your client and
for your business. Our goal is a
beautiful tan for your clients
matched by a beautiful
bottom line for your business.
1 basic truth about HEX The more you look into HEX, the more there is to see
– and the better it looks to a smart business person.
Every aspect, from small construction details to
profitability to the marketing and promotional sup-
port we give our customers, shows our commitment
to your business success. Consider a few details:
WiringPeople look at surfaces
when considering a
purchase. It’s natural.
However, look inside the
walls of a HEX and you’ll see
we care deeply about your
business. Our workmanship is extraordinary
in every detail. All wiring is in conduit, all
ballasts are in Neema boxes. There are
no exposed wires. Lamps are accessible
and easy to replace, saving you time
and manpower.
Corners and edgesAll corners and edges are finished. They’re
curved, they’re beveled, they reflect the care with
which we design and manufacture.
ReliabilityHEX systems we built in 1979 are still earning profits
for their owners.
ProfitabilityNo tanning system is more profitable than HEX. Period.
A “smart” system We tan each part of the body appropriately with our
own HEX Smart Lamps. Be sure to read about our
Smart Lamp technology elsewhere in this publication.
UL Listed (required in many states), CULListed, CSA and CE CompliantFor safety assurance and because we care about
being the best.
Serious engineering for serious profits since 1979
www.hextanning.com • 1-800-556-3201
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Style and amenities that set HEX apartTanning should be a special experience. That’s why
we put so much more into our HEX than you’ll find in
any other stand up system. Our attached dressing
room is comfortable, private and convenient. It also
allows you to place HEX units in open areas where
they attract attention and stimulate business.
That means no
construction, no
build out.
HEX comes in more
than 150 styles – you
can order your own custom styles, as
well. Talk to us about your décor and
we’ll help you choose a HEX style
uniquely suited to your business.
Cool performance— A powerful,
quiet and efficient cooling system
creates a pleasant circulation of air
that makes for a very comfortable
tanning session.
A cozy dressing roomHEX pampers your clients with a convenient seat for
dressing and applying lotions, thoughtfully placed
fixtures to hold clothing, shelving for their personal
items, attractive, flattering lighting, a high-quality
beveled mirror for checking appearance and pleasing
upscale fixtures and trim.
Virtually no maintenance— Except for the occasional
relamping, HEX requires virtually no attention from
you or your employees.
HEX II Our most popular UV system, the HEX II imparts a
deep, rich tan during a quick efficient session,
especially when used with Smart Lamps. Our
HEX II owners are consistently pleased by its
profit-earning performance.
Our fastest system• 8- to 10-minute sessions
• 46 200- watt Reflector lamps
• Remote timer – T-Max Compatible
• Attached dressing room (optional)
• Over 150 styles, plus custom finishes
• UL Listed (required in many states)
• CUL Listed, CSA and CE Compliant
• Cooling system for tanning comfort
Best-designed and engineered system in the industry
• 2 Jensen 90-watt speakers in ceiling
• Custom made, hand crafted, built one at a time
• Quick, easy clean up
• Reflective material behind lamps, floor and ceiling
• Ceiling handles for convenience
• Marketing plans provided for promoting your HEX
• Financing available
Hex II DimensionsHeight: 7’3”
Width and depth:• 4’ x 4’ without dressing
room (50” peak to peak with the unit roof)
• 4’ x 7’ with attached dressing room
Black FauxMarble
Mahogany Light Oak White Onyx Black White PewterBrush
LabradorGranite
Wild Cherry
Travertine
Do you dream in color? We do – more than 150 of them.If you have your own dreamy ideas for matching HEX to your business décor, let us know. We’re always happy to fulfill dreams.
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HEX ClassicAnyone who believes good things don’t
last has never owned a HEX Classic.
Like all HEX products, it’s designed to
deliver top performance for a long, long
time. A 40-lamp alternative to the 46-lamp
HEX II and HEX Maximus, it’s built with the
same quality and integrity right down to the smallest
details and features.
• 12- to 15-minute sessions
• 40 160-watt VHO lamps
• Remote timer – T-Max Compatible
• Attached dressing room (optional)
• Over 150 styles, plus custom finishes
• UL Listed (required in many states)
• CUL Listed, CSA and CE Compliant
• Cooling System
• Best-designed and engineered tanning system in the industry
• 2 Jensen 90-watt speakers in ceiling
• Custom made, hand crafted, built one at a time
• Quick, easy clean up
• Reflective material behind the lamps, floor and ceiling
• Marketing plans provided for promoting your HEX
• Financing available
HEX Classic dimensionsHeight: 7’3”
Width and depth:
• 4’ x 4’ without dressing room (50” peak to peak with the unit roof)
• 4’ x 7’ with attached dressing room
2-meter lamp systemHEX MaximusWe named it Maximus because we created it to maxi-
mize the effectiveness of 2-meter lamps by integrating
them with HEX engineering and tanning technology.
The extra tall lamps, and the HEX
configuration, create a unique and
rewarding tanning experience.
• 8- to 10-minute session
• 46 200-watt 2-meter Reflector lamps
• Remote timer – T-Max Compatible
• Attached dressing room (optional)
• Over 150 styles, plus custom finishes
• UL Listed (required in many states)
• CUL Listed, CSA and CE Compliant
• Cooling System
• Best-designed and engineered tanning system in the industry
• 2 Jensen 90-watt speakers in ceiling
• Custom made, hand crafted, built one at a time
• Quick, easy clean up
• Reflective material behind the lamps, floor and ceiling
• Marketing plans provided for promoting your HEX
• Financing available
HEX Maximus dimensionsHeight: 7’9”
Width and depth:• 4’ x 4’ without dressing room (50” peak to peak
with the unit roof)
• 4’ x 7’ with attached dressing room
www.hextanning.com • 1-800-556-3201
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From big ideas in lamps,to small parts & accessories, we can help.Lamps for any tanning systemKnowledge, price, selection, trust, you’ll
find them all right here. Just call and give
us a try. We supply lamps for any tanning
system and our prices are highly compet-
itive. So try HEX first and you’ll be glad you did.
3 times smarter than the average lampYou could choose no better lamp than our own HEX
Smart Lamp, no matter what tanning system you’re
using. Here’s why: anyone who tans knows that the lower
legs are the slowest and most difficult area to tan. The
HEX Smart Lamp solves that problem because it is three
lamps in one. It directs the optimal amount of UV energy
to face, midsection and legs so all three areas tan at an
equal rate for spectacularly natural-looking color.
Smart Lamp, Trutan, Wolff, Voltarc and more
HEX Smart Lamp II Reflector
HEX Smart Lamp I VHO
Trutan
Wolff Solarium XLR 160
Voltarc
We are happy to provide
for all your tanning needs,
including lamps that
optimize your HEX. After
all, who knows your HEX
better than we do.
We also maintain a huge
inventory and amazingly
low prices on the best
lamps for all your tanning
equipment. Try us!
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Parts, accessories & moreWith our huge inventory, HEX should be your first
call – for parts, accessories and just about anything else
a tanning business could need. We carry everything
from a variety of eye protection, to a complete range of
professional products for your tanning business needs.
HEX vertical tanning lotionsBotanicals & business senseVertical tanning increases lotion
sales opportunities. Skin doesn’t
come in contact with acrylic
surfaces, so applying an accelerator, for instance, feels
good and is more comfortable. That means clients are
more apt to buy product to use during a session.
The botanical extracts, exotic oils and anti-oxidants in
HEX lotions were chosen to enhance the advantages of
vertical tanning and can help nurture and protect a tan.
HEX FIRMING ACCELERATORJump start a session with this accelerator. It speeds the
tanning process while giving skin a firmer appearance
HEX BRONZING BLENDUsing HEX bronzer is a powerful way to take skin to a
new level of dark tanning.
HEX SELF TANNERSometimes a client’s schedule is too busy for a session,
or they’re away on a trip. With HEX Self Tanner, they’re
still tanning with you, no matter where they are.
HEX TAN EXTENDER (Moisturizer)Tanning is most effective – and lasts longer – when skin
is properly moisturized. Help your clients maintain the
soft, youthful look of their skin while extending the tan
you’ve helped them achieve.
HEX Firming Accelerator, Bronzing Blend and Self Tanner
come in 8 oz. and 2 oz. tubes.Tan Extender is available in
a 19 oz. pump bottle and 2 oz. tube. (A 2 oz. tube yields
2 to 3 applications.)
Creative advertising, marketingand promotional supportWe have the know-how and the materials to maximize
your HEX tanning profits. Why not let us share them
with you? We’d be happy to guide you in the many
options available, from guerrilla marketing on a
shoestring budget to relationship marketing tactics to
radio scripts and newspaper ads.
Our marketing plans outline the most productive
techniques for increasing business from your current
customers, attracting their friends and families, reaching
new sources of business – and more. And with today’s
technology there are new, exciting ways to get the word
out about your HEX tanning, from electronic to
traditional media. So use us; your clients will think
you’ve hired an ad agency.
A few words about your HEX experienceAll of us at HEX consider it a matter of
pride to provide the best service in the
business. Perhaps because of this we have
many loyal customers. (Although it
probably doesn’t hurt that we provide
great products, too.) We pledge that we
will always do everything we can to make
your experience with us the best in the
tanning industry.
Give us a call today and see for yourself!© International Tanning Equipment
Printed in U. S. A.
6MMVI
www.hextanning.com • 1-800-556-3201
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HEX Tanning
International Tanning Equipment
2201 South Michigan AvenueSaginaw, Michigan 48602
1-800-556-3201
989-792-6119
Fax: 989-792-2491
e-mail: [email protected]
www.hextanning.com
© International Tanning Equipment
Printed in U. S. A.
6MMVI