The World’s Greatest Education for the Modern Marketer Integrated Social, Mobile & Digital Marketing Success Filtered down from 100s of Classes created by World’s Top Educators Sourced from: www.OnlineMarketingInstitute.org
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The World’s Greatest Education for the Modern Marketer
Integrated Social, Mobile & Digital Marketing Success
Filtered down from 100s of Classes created by World’s Top Educators Sourced from: www.OnlineMarketingInstitute.org
Dubai • Understanding for the strategic framework for how to
execute effectively on social media campaigns• What to do about the Big Data question and how it fits in
the metrics for success• Top Facebook tactics to making fans turn into customers• Pinterest & Instagram primer on how to make these
platforms work for your brand• Small business tips and tactics for integrated digital
marketing efforts
www.OnlineMarketingInstitute.org
www.OnlineMarketingInstitute.org
Agenda
I. Big Picture Global Industry Trends & Research
II. Strategic Framework for Good Social
III. Top Tactics & Strategies driving Success
*A Moment on Education & Meaningful Change
Me….
Background - Built 3 businesses in Digital1. Agency of the Year – BusinessOnline2. Media Company with OMS a global
Digital Education Event3. Global Destination for eLearning – OMI
Expertise – Digital & Education • Social Media, Usability, Search… • Simplify Complex Digital to Business
friendly Perspective • Education – eLearning, Technology, …
www.OnlineMarketingInstitute.org
Who Are You?
What do you Do?
How Does Social Impact Career or Company?
Why are you here (learn)?
Grab Card: On back write word/phrase
Your Turn Speaker Photo
① Strategy: Content Marketing Mapping
② Traffic: SEO through Google+
③ Awareness: Facebook Amplification Techniques
④ Awareness: LinkedIn/Facebook Hyper (Re) Targeted Advertising
⑤ List Building : Twitter Community & Tribe Building
⑥ Engagement: Visual Story Telling Pinterest & Instagram
⑦ Conversion: The Psychology and Science
⑧ Social Advertising: Social + Digital Display Re-targeting
⑨ User Experience on Mobile
⑩ Big Data and Attribution Modeling
⑪ Analytics: ZMOT State of Mind
Top 10 Must Knows & Do’s
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The Buy Cycle: Think Touch Points
Source: Forrester
Advice from colleague or friend
Web, Blog,& Media
Web, Blog,Media, & industry pros
Web, social, & email
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Ultimately, Educated Integrated Organization
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Summary
• There’s a lot we can get excited about
• Something we can contribute towards
(Ex: Girls Rising: Charity for Young Girls)
• But Few areas we can make impact…
• Educating yourself is ONE of those areas• And Now with eLearning, no excuse• Creates energy, passion and Enthusiasm
A Moment on Education Speaker Photo
“Nothing Great has ever been created without Enthusiasm.”
- Ralph Waldo Emerson
Sourced from OMI Tutorial Library
Or
LinkedIn “Aaron Kahlow”
www.OnlineMarketingInstitute.org
www.onlinemarketinginstitute.org
Contact Me at “Aaron Kahlow” on Facebook, Twitter or LinkedIn
Thank You!
Next Steps to Learning
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Further References
*eConsultancy: Digital Intelligence Briefing **Comscore: Power of Like 2012***iMediaConnection: 2012 InfoGraphics
Article & Pew Internet Study
Classes at :http://www.onlinemarketinginstitute.org/social-media-marketing/
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