140 Teacher Guide English Lesson Notes The World of Advertising Persuasive advertising techniques explore more ways in which advertisements manipulate viewers. Lesson Outcomes By the end of this lesson you should be able to: • analyse a public service announcement using the • use advertising terminology in your analysis • advertisers use to persuade people to buy products Curriculum Links LO2: Reading and Viewing • and shape values and attitudes • audio and multimedia texts Lesson Notes • • Our interest is aroused because the advert tells a • makes us associate illiteracy with a real person and also because we feel sorry for Mandla and people • encourage viewers to think about how they can parodied adverts are shown to illustrate other persuasive Adverts for fast foods often give limited information. told that it is high in fat or of poor nutritional value. Adverts for beauty products play on our desire to be attractive and to be accepted by others. that certain products will make us look attractive and desirable to others. Adverts for beauty products also after’ photos which create a false or exaggerated impression of the effects of the product. Adverts for some cleaning products play we will be embarrassed and unable to act in a social environment. Such adverts lead us to believe that the products can change LESSON 6 ? TASK principle.