The World is Watching: Social Media for HR

Slide 1

the world is watching::using social media to find and hire quality employees::Melonie GallegosSocial Media Director2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #AgendaMyths of social mediaHow do employees find you?How can you find them?Take awaysQuestion + answer

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #

Web 3.0NowTotally Integrated

PersonalizationAlways Plugged Inthe semantic web

2010 Geary Interactive | proprietary | #Melonie"Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.32010 Geary Interactive | proprietary| 4

The social media revolution: Fad?

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #How many people use social media in the U.S.?

Who uses it?

Social Media Myths2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #5Over 51.6% of U.S. internet users are on social networks, thats 109.2 million people(eMarketer April 2010)

Social Media Myths2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #6

Its for young peopleSocial Media Myths2010 Geary Interactive | proprietary and confidential | 72010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #7

Its for young peopleSocial Media Myths2010 Geary Interactive | proprietary and confidential | 852% of Social Network Users are Adults

Baby Boomers are Big on FacebookFastest growing segment in adoption of social media networking (4% to 30% Aug 06 to Jan 10)Facebook 100% growth 2008-2009

Teens Dont TweetSome do They prefer privacy and textingMajority 18-34yrs, make over $60k yrUsed heavily for professional expert networking2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #8

It can be ignoredMyths of social media2010 Geary Interactive | proprietary and confidential | 92010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #

It can be ignoredMyths of social media2010 Geary Interactive | proprietary and confidential | 10Whether or not a brand decides participate, they are out there talking.2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #

Its just for marketersMyths of social media2010 Geary Interactive | proprietary and confidential | 112010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #

Its just for marketersMyths of social media2010 Geary Interactive | proprietary and confidential | 12Its also for: HRCustomer ServiceProfessional Networking in all areas2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #Name the #2 search engine

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #13YouTube is the #2 search engine in the world (only Google itself gets more searches!)---Comscore

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #14Google itFacebookAsk TwitterLinkedIn3rd party employment sitesHow do employees find you?2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #How can you find them? Network Within Your Employees Networks

260 friends1600 followers218 connections1 Job Post+ Incentive $$=2,000 people2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #16How can you find them? LinkedInGroups AdsJobs SectionOutreach and networking

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #How can you find them? FacebookHR Page or TabAdsAdd Like buttons to your job posts

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #18How can you find them? Create your HR brandManage your brandCorporate social networking guidelines

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #19HR brand examples

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #20HR brand examples

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | # 21HR examples

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | # 22How can you find them? Advertise SociallySocial network advertisements, whos your demographic?LinkedIn: professionalsMashable: marketing and techFacebook: everyoneMySpace: entertainment and musicForumsJob tweetsAsk your publication if they will feature you on their Facebook or Twitter

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #Publication Facebook & Job Tweets

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | # 24Posts to Twitter and FacebookWebsite analytics tracks conversions to submitting resumes. Where are they coming from? tag the URLClicks on job links shorten URL with services like bit.ly

Brand MonitoringUse Buzz Monitoring tools like Radian6, Overtone, Meltwater Buzz to monitor discussions and reach

Measure it like a marketer

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #Make it sharable! Add sharing buttons to all job post pages on your website try addthis.com or sharethis.com

Make it easy to stay in touch. RSS feeds and subscribe options.

Integrate social media to job posts on your website

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #Google them people who manage their personal brand will manage yours well tooFacebook and Twitter the personality behind the resume. Is this a good cultural fit?LinkedIn references live digitally Look for this on resumes LinkedIn, blog, Twitter, etc in contact informationCheck for experts on Twitter and blogs

Spotting quality employees

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #27Use private toolsIntranets, first 2.0 tools for companies to useCommunication - Yammer, an internal TwitterNext generation tools - BrainparkInternal collaboration2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on?Internal collaboration

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #is a smart cloud platform that helps employees socialize their work with colleagues to increase collaboration and efficiency.Internal collaboration

Collaboration JourneyTopics/Tags

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #Dont be creepy. Think about context.Dont be afraid. Dont expect everyone to participate. Ask, but dont demand.3 things to avoid2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #Be a networker (a social networker). Create spaces and opportunities for discussion and job inquiries.Utilize current employees social networks.3 things you should do2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #

@interactivem@gearyi

/gearyi

/in/meloniegallegos/company/geary-interactive

www.gearyi.com

2010 Geary Interactive | proprietary | #2010 Geary Interactive | proprietary | #