THE Wonderful World - c.ymcdn.comc.ymcdn.com/sites/aoca.site-ym.com/resource/resmgr/... · 2 Welcome to The Wonderful World of iFLEX, presented by the Automotive Oil Change Association

A www.aoca.org/iFLEX

THE

MARCH 9-11, 2015 • DISNEY’S CORONADO SPRINGS RESORT • LAKE BUENA VISTA, FL

OF2015

Wonderful World

Onsite Guide

1 www.aoca.org/iFLEX

Table Of Contents

Welcome to iFLEX 2015! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

iFLEX 2015 Schedule of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Board of Directors & Convention Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Keynote Presentation & Pre-Conference Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Session Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Speaker Profiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

iFLEX 2015 General Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

AOCA General Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Thank You To Our iFLEX 2015 Sponsors & Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

iFLEX Exhibit Hall Floor Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

Disney’s Coronado Springs Resort . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Exhibitor Categories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Exhibitor Profiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19


Welcome to The Wonderful World of iFLEX, presented by the Automotive Oil Change Association (AOCA)! I’m excited to welcome you to Central Florida! Your member volunteers have been working hard to deliver an unmatched program full of exciting educational and networking offerings.

This year we have created 20 unique educational sessions that you won’t want to miss! You’ll learn about cutting edge marketing strategies, issues keeping executives up at night, and how to embrace the millennial generation.

And don’t miss keynote speaker Dennis Snow, author of Lessons from the Mouse: A Guide for Applying Disney World’s Secrets of Success to Your Organization, Your Career and Your Life. Here you’ll learn about behaviors that define your organization’s service culture, how to hire service-oriented employees, effective tips for enhancing the customer experience, and more!

I’m really excited about the new program schedule that was designed so you could get the most out of networking opportunities while still having time for the family at Walt Disney World.

Don’t miss your chance to preview new technology, products and services in the Exhibit Hall. And, while you’re there, be sure to stop by the AOCA booth and get better acquainted with our staff. They will have information about the latest AOCA activities and the many benefits of which you can take advantage – all to save you money and help you work smarter, not harder, to improve your bottom line.

I’d like to extend my personal gratitude to all the volunteers who have been working hard to make iFLEX successful. Your energy, passion, and support are what make AOCA so special. We couldn’t do this without you. A special thanks goes to Scott Morrison and Dave Everett, who have overseen the planning of this event for several years.

I encourage all AOCA members to attend the annual membership meeting, where we will discuss association business and exciting plans for the future. Plus, this is where we get to recognize our colleagues as Operator and Vendor Members of the Year. The board and staff will be there to answer your questions.

Finally, iFLEX would not be possible without the generous support of our sponsors, exhibitors, and year-round partners. Please join me in thanking them for their continuous commitment to our industry and association.

Both our association and industry have experienced many changes in recent years. But we have never been more excited about what is to come. And AOCA is going to be there for you along the way. There has never been a better time to get involved.

Please let me know what I can do to help you this week. Enjoy your time in the most magical place on earth!

Warm regards,

Jim GrantAOCA President

Welcome to iFLEX 2015!


iFLEX 2015 Schedule of EventsSunday, March 8

9:00 am - 2:00 pm AOCA Board Meeting — Fiesta 1

9:00 am - 4:00 pm Managing Your Business by the Numbers — Yucatan 1

3:00 pm - 6:00 pm Committee Meetings — Fiesta Rooms

4:00 pm - 7:00 pm Registration Open — Central Registration

Monday, March 9

7:00 am - 6:00 pm Registration Open — Central Registration

8:00 am - 8:30 am Optional Prayer Breakfast — Yucatan 1–3

8:30 am - 9:00 am Conference Orientation and Continental Breakfast — Yucatan 1–3 Sponsored by: MAHLE Aftermarket Inc.

9:10 am - 10:00 am • Making Your Customers Love You by Giving Stellar Service — Yucatan 1–3

• Stay Informed to Stay in Business — Fiesta 7–8

• Now That’s Sharp! Cutting-Edge Marketing Strategies — Fiesta 9–10

10:10 am - 11:00 am • HR You Can Use! Five Issues Keeping Business Executives Up at Night — Yucatan 1–3

• How Online Engagement Can Help Grow Your Business — Fiesta 7–8

• Time Refuses to Be Managed: Manage Yourself Instead — Fiesta 9–10

11:10 am - 12:00 pm • Recruit Them Right, Retain Them Forever! — Yucatan 1–3

• Win-Win: Increase Ticket Average with a Service That Is Also FREE to Your Customers! — Fiesta 7–8

• Increase Profit 30 Percent in 30 Days — Fiesta 9–10

12:00 pm - 1:30 pm Annual Membership Meeting (lunch provided starting at 11:45 am) — Fiesta 5

1:30 pm - 5:00 pm Exhibit Hall Open — Veracruz B&C

5:30 pm - 7:00 pm President’s Welcome Reception — Fiesta 6 Sponsored by: Federated Insurance

Tuesday, March 10


8:00 am - 9:00 am Continental Breakfast — Fiesta Foyer Sponsored by: Federal-Mogul Motorparts

9:00 am - 3:00 pm Exhibit Hall Open — Veracruz B&C

12:00 pm - 1:30 pm Lunch Available in Exhibit Hall Sponsored by: National Oil & Lube News

Wednesday, March 11


8:00 am - 8:45 am Exhibitor Meeting — Fiesta 7–8

8:00 am - 9:00 am Continental Breakfast — Fiesta Foyer

9:00 am - 9:50 am •”To Service or Not To Service?” That Is the Question — Yucatan 1–3

• It’s Not a Fluid Change, It’s a Sea Change — Fiesta 7–8

• Double Your Upsell Rate with Simple Scripts! — Fiesta 9–10

10:00 am - 10:50 am • Fired With Enthusiasm — Yucatan 1–3

• Trends & Analysis Focusing on Materials, Designs, Components and Regulations

New to the Automotive Aftermarket — Fiesta 7–8

• Social Media has Changed the World: Why is Your Marketing Still the Same? — Fiesta 9–10

11:00 am - 11:50 am • Millennials: Our Future Customers and Employees?!? — Yucatan 1–3

• Canister Oil Filters: Common Issues and Solutions — Fiesta 7–8

12:00 pm - 1:30 pm AOCA Talk Live (lunch included) — Fiesta 5

1:45 pm - 2:45 pm Keynote Presentation: Leading a Culture of Service Excellence: Dennis Snow, Author of Lessons

from the Mouse: A Guide for Applying Disney World’s Secrets of Success to Your Organization, Your Career and Your Life — Fiesta 5

3:00 pm - 4:30 pm Closing Reception — Fiesta 6


iFLEX 2015 Convention Committee

Scott Morrison, ChairNational Autotech Inc., City Garage

Dave Everett, Education ChairService Champ

Jim Grant East Ridge Fast Lube

Eric FrankenbergerOil Changer, Inc.

Sue AckleyOil Change Plus

Frank DudowiczKwik Kar – Denton

David HaneyOil & Lube Express

Dave JensenPennzoil 10 Minute Oil Change Centre

Amber Kossak Solid Start

John LindsayPower Lube Blackfoot

Ron McElroyFluid Rx

Neal CooperWhite Oak Oil Change

Ragan HoltNational Oil and Lube News (NOLN)

Board of Directors Jim Grant, PresidentEast Ridge Fast Lube

Adam Sturdivant, Vice PresidentKent Lubrication Centers

Bob Falter, TreasurerMulti Management Inc.

Len Minco, SecretaryKwik Kar Lube & Auto Care of Hudson Oaks and Aledo

Dave JensenPennzoil 10 Minute Oil Change Centre

Amber KossakSolid Start/True Brand

Scotti LeeOil Changer Inc.

Jeff MalicoteValvoline Express Care, for the Valvoline Division of Ashland, Inc.

Harold SmithHLS Express Lube Inc.

Board of Directors & Convention Committee

2015


Managing Your Business by the Numbers*

Norm Gaither, DSP Twenty Group

This full day workshop will cover 3 main areas of

managing a business: increasing bottom line profits,

understanding the importance of balance sheets and

how and when to sell your business. Attendees will

learn how 3 easy steps of operation will add 3% to

the bottom line, how to balance payroll and profit,

how to approach shop fees and shrinkage costs and

why taking inventory is key. Attendees will walk away

from this workshop with a process to determine

what their business is worth and a plan for better

business management.

*Pre-registration and additional fee required.

Member: $200; Non-Member: $300

Keynote Presentation & Pre-Conference Workshop

Keynote SpeakerWednesday, March 11 1:45 pm - 2:45 pm

Leading a Culture of Service Excellence

Dennis Snow, Author of Lessons

from the Mouse: A Guide for

Applying Disney World’s Secrets

of Success to Your Organization,

Your Career and Your Life

In today’s competitive market, developing a service excellence

strategy is an important part of any leader’s role. However, it’s in

the execution that service excellence strategies become a reality

or simply another “flavor-of-the-month” program.

Today’s employees determine how committed the organization

truly is to customer service and take their cues directly from their

leaders. In order to effectively implement an organization-wide

service excellence strategy, business leaders must “walk the talk”

of service excellence.

Based on the leadership principles Dennis learned during his 20

years with Walt Disney World, this presentation will demonstrate

how to “hardwire” service excellence into an organization’s culture.

Participants will learn:

• The behaviors that will define your organization’s service culture.

• Hiring processes that ensure that service-oriented individuals are recruited and selected for employment.

• New-hire and ongoing training practices that reinforce your organization’s service culture.

• Effective communications strategies that keep employees focused on the customer experience.

• Techniques for involving employees in the forward movement of the organization and empowering customer-focused decision making.

• Accountability processes that ensure that service excellence is non-negotiable.

Dennis Snow’s customer service abilities were honed during 20 years with the Walt Disney World Company. There, he developed a passion for service excellence and the experience he brings to the worldwide speaking and consulting he does today. At Disney, Dennis managed various operating areas throughout the park, learning and applying the skills it takes to run a world-class, service-driven organization. He is the author of Unleashing Excellence: The Complete Guide to Ultimate Customer Service and Lessons From the Mouse: A Guide for Applying Disney World’s Secrets of Success to Your Organization, Your Career, and Your Life.


Session InformationMaking Your Customers Love You by Giving Stellar Service Track: Business Practices

Roselyn Connor, Brandon & Connor Associates

If you give people more than what they expect, you’ll win them away from your competition. “Don’t just fulfill what they need or would like, create what they’d love.” Perception is everything. There are probably few things that can’t be achieved in more than one place. To create the perception to your customers that what you have to offer is unique and exceptional, you must delve into the realm of their strongest desires. This seminar is a translation of customer service into the language of your business or organization. It’s designed to go deeper than most programs by getting your employees and management to understand the significant role each plays in delivering the stuff that satisfies your customers.

Now That’s Sharp! Cutting-Edge Marketing StrategiesTrack: Advertising & Marketing

Ted Janusz, Janus Presentations

Your customers will encounter between 1,500 and 5,000 advertising impressions today. Does your company effectively cut through the clutter? Ted Janusz will provide you with tips on how your company can power through the congestion of today’s advertising by discovering effective, low-cost marketing strategies. Learn how to outsmart without outspending your competition!

HR You Can Use! Five Issues Keeping Business Executives Up At NightTrack: Employee Management

Lori Kleiman, HR Topics

Business leaders would rather run the organization than stay on top of HR compliance issues. But they may not have reached the point where hiring a part- or full-time HR person makes sense. As most small organizations grow, the people who lead them see human resources as more of a distraction than a help. This interactive program will walk managers through the five major questions that can cripple long-term growth. We have the answers to these and the other HR issues you face because of a proprietary survey of nearly 450 companies, averaging 78 employees. This program gives you the answer you need to implement changes that will transform your business.

Canister Oil Filters - Common Issues and SolutionsTrack: Technical

Eric Frankenberger, Oil Changer, Inc.

Today’s Canister Oil Filters have become more and more complicated and the liability of not recognizing the risk can be costly. Your customers, staff and pocket book will appreciate the simple recommendations in this session that are designed to help eliminate issues.

Time Refuses to Be Managed: Manage Yourself InsteadTrack: Business Practices


FACT: Getting organized is more involved than just time management. In this entertaining and fast-paced presentation, Ted Janusz of Janus Presentations will help you examine the following steps to get your life under control:

1) How to Get Ourselves More Organized

2) How to Get More Organized Through Others (Boss, Co-workers, and Subordinates)

Recruit Them Right, Keep Them Forever!Track: Employee Management


Through this interactive program, attendees will explore the never ending candidate pipeline, behavioral interviewing for successful selection and testing and evaluation techniques that can ensure success. Finally, Lori will provide tools to evaluate the reasons team member leave your organization, and how to keep it from happening in the future.

Win-Win — Increase Ticket Average with a Service That is Also FREE to Your Customers!Track: Technical

TC Krueger, ClearShield

Insurance companies pay for their customers windshield rock chips to be repaired to prevent further cracking. You can provide this 5-minute service at NO COST to your customers. This service is also 100% profit (no COGS) and won’t cannibalize your other ancillary sales! Learn how to take advantage of this service to create loyalty and a great customer experience in this educational session.

Increase Profit 30 Percent in 30 DaysTrack: Business Practices

AJ Rassamni, Great American Car Wash, & Money Maker Academy

There are only four ways to increase revenue. During this session, I will teach the audience the four ways and will be giving examples of each: Increase the number of clients, increase the dollar per transaction, increase the frequency of visits, and control expenses.

“To Service or Not To Service?” That Is the QuestionTrack: Business Practices

David Haney, Oil & Lube Express; Ragan Holt, NOLN; Moderated by: Dave Everett, Service Champ

The big debate in the Oil Change industry is if you should add extra services or not. Join David Haney and Ragan Holt in a spirited debate over the success and failures of both models. Over the course of this program you will gain valuable information to help you decide which business model you should follow.


Double Your Upsell Rate with Simple Scripts!Track: Advertising & Marketing

Mark Mehling, Take Control Marketing

Language is critical to up-sells and all but ignored by businesses. “Want fries with that?” was a highly developed (and effective) phrase, not a casual concoction. The difference of a few words can mean thousands of dollars in this business. He’s visited over 30 different oil change facilities and seen customers turned off. None of the employees used the simple laws of persuasion and influence proven in other industries. Imagine a system, not just a few off-hand remarks, that naturally builds trust, affinity, and a long term relationship. If you are looking for a simple, ‘anyone-can-do-it’ way to increase up-sells, you must attend this session.

It’s Not a Fluid Change, It’s a Sea ChangeTrack: Business Practices

Joseph M. Henmueller, AMRA/MAP

Your shop is now more than just a haven for fresh fluids, wiper blades and bulbs. Along with all the parts, equipment and training for the new services you offer, you will face new challenges and rules for regulatory compliance, documentation and communicating with consumers in a manner that aligns with accepted industry standards. Find out what issues you are facing today (and tomorrow), and how to deal with them at the shop level.

Fired With EnthusiasmTrack: Employee Management

Glen Gould, GlenGould.net

Hall of Fame Coach Vince Lombardi said, “If you aren’t fired up with enthusiasm, you’ll be fired with enthusiasm.” This session provides a proven road-map that will ensure you can find enthusiasm in every situation, inspire others around you to be enthusiastic, and to capitalize on it for greater results.

How Online Engagement Can Help Grow Your BusinessTrack: Advertising & Marketing

Ben Moore, Net Driven

Research shows that, even in 2015, small businesses are consistently still missing the boat when it comes to web presence. Building an online presence takes more than just creating a website with your business address and phone number, and a list of products that you sell. Think of it as a virtual version of your business. A 24 hour digital showroom. What kind of impression is your digital doppelganger creating? Bottom line; your customers are online, and you should be too.

Millennials – Our Future Customers and Employees?!?Track: Employee Management

Charlie Glueck & Brian Hahs, Jackson Fast Lube

The future of our business depends on the next generation, “The Millennials.” This group ranges in age from 18-34. They are not only our future customers but our future employees. This group is known as the “Technology Babies.” They are the first group who is expected not to be as successful or make as much money as previous generations. How do we get this generation engaged in their work and how do we get them to care about their cars? This session will be based on a semester long project in conjunction with Southeast Missouri State University. The University study is based solely on the oil change business. This information is invaluable to our industry and our futures.

Social Media has Changed the World: Why is Your Marketing Still the Same?Track: Advertising & Marketing


Social Media is everywhere and it impacts your business! Everyone from teenagers to adults are posting, sharing, tweeting and blogging 24/7. The way people interact with each other and businesses they frequent has forever changed. Creating an effective business plan is the key to success while an ineffective plan can drive customers to the competition. In this session learn how to set yourself apart from the competition and keep up with your customer base.

Trends & Analysis Focusing on Materials, Designs, Components and Regulations New to the Automotive AftermarketTrack: Technical

Mike Morton, Federal-Mogul

In this session Mike Morton will discuss the Trends and Analysis happening in new vehicle production. You’ll hear forecasts into the future concerning new vehicle materials, designs and components, including new state regulations concerning braking and friction components.

Stay Informed to Stay in BusinessTrack: Business Practices

Joanna Johnson, Johnson Policy Associates

Do you want to keep your car counts up and your risks low? Then you must understand how your biggest competitors are using regulation to their advantage and what you can do about it. In addition to learning about critical industry developments such as major impending changes to regulation of ATF services, warranty tricks used by automakers to keep consumers away from fast lubes and pit/lift safety, participants will also have the opportunity for real-time, cost-saving regulatory Q&A with AOCA’s Policy Advisor. Fast lube operator attendees of this session will also be entered to win a raffle for a free business appraisal from Corporate Consultants International, Inc., providing key tips on what can make your business most valuable in today’s market.


Speaker Profiles

Roselyn Connor, Brandon & Connor Associates

Roselyn Connor is on the faculty of Northwestern University’s Center for Public Safety as one of their major executive management trainers of police and fire personnel. She has been a successful business consultant and speaker since 1990. Since starting her firm in ‘93, she’s been a speaker and/or consultant to many major US establishments including: The Chicago Police Department, over 100 military base presentations for all branches of the service, NASA, the FBI, the IRS, several hospitals and over a hundred schools, school systems or educational associations. Roselyn’s majors in Astrophysics and Russian never led to her original career goal; becoming an astronaut. Instead, her natural ability for motivating and energizing people took center stage. She’s never regretted her choice. Roselyn has been instrumental to many companies, schools and government agencies in motivating and educating their staff.

David Everett, Service Champ

David Everett is the National Training and Sales Advisor for Service Champ. He also serves as Education Committee Co-Chairman and Convention Committee Co-Chairman for AOCA. He has more than 30 years of experience in management and sales. For over 25 years Dave has been helping fast-lube owners nationwide start and build their business through sales training and customer service training. He has been a speaker for many local, regional and national seminars, including several of AOCA’s national conventions and iFLEX and is a contributing writer to industry journals. Dave and his wife Susan have also started and managed two successful businesses in Clearwater, FL., where they currently reside.

Eric Frankenberger, Oil Changer, Inc.

Eric Frankenberger started working for Oil Changer Inc. out of San Francisco in 1993 as a Courtesy Technician. Using the AOCA Training course he earned his Technician Certification and Fast-Lube Manager Certification as he moved up inside of the organization advancing to Manager and then Regional in just a few short years. He currently holds the position of President and Chief Operating Officer for Oil Changers 34 California locations. Eric has helped update the current AOCA Technician Academy and provided multiple training documents to the AOCA Membership.

Charlie Glueck, Jackson Fast Lube

Charlie Glueck is the owner/operator of Jackson Tire Center & Jackson Fast Lube in Jackson, MO. He has four tire centers and six fast lubes in Southeast Missouri and Southern Illinois. He is enjoying his 35th year in business.

Norm Gaither, DSP Twenty Group

A well-known consultant in the automotive aftermarket, Norm Gaither has been helping business owners improve their financial strength since 1984. Norm’s proven financial guidance has helped hundreds of companies improve their bottom line profits. From losing money to profitability in a few short years, Norm’s recommendations are simple, solid and successful. A nationally known speaker, Norm’s expertise is available to DSP Twenty Group dealers either in one-on-one settings or at the group meetings where he delivers current and practical advice on helping improve dealers’ bottom lines.

Glen Gould, GlenGould.net

Glen Gould began his career at the age of 11 working for a catering company more years ago than he’d like to admit. At 13 he took his first “real” job working at Dairy Queen. After successfully going from table cleaner to grill cook, Glen took on the night manager’s job at Taco Tico at age 15. Later in his career he worked at world-class resorts including The Tournament Players’ Club and Sawgrass where he learned first hand how to treat customers. It was during his time as a Golf Professional that Glen began to truly study successful people and organizations with the intention of learning what they do, how they do it, and replicating their results. Glen’s first-hand experience with some of the world’s most successful people and his understanding of teaching golf to non-golfers and skilled professionals comes together to provide audiences with unmatched results. He’s started four multi-million dollar enterprises from the ground up and he’s authored four books including “Meet Me At Starbucks”. Today Glen inspires his audiences to achieve more through entertaining and thought-provoking talks that include role-playing, interaction, and sometimes just plain fun.

Brian Hahs, Jackson Fast Lube

Brian Hahs has been the District Manager for Jackson Fast Lube for the past six years and has 20 years’ experience as an owner/operator in the motorcycle business.

David Haney, Oil & Lube Express

David Haney is the owner/operator of Oil & Lube express a single lube shop in Magnolia Arkansas. He operates in a traditional quick lube with extended services in tires, mechanic work, and truck accessories.

Joseph M. Henmueller, AMRA/MAP

Joe has been a passionate advocate for the automotive aftermarket for nearly three decades. His experience includes retail automotive shop management, franchise operations, government relations, regulatory compliance and consumer advocacy. In his current position as President and COO of AMRA/MAP, Joe helps guide automotive service providers and automotive after-market manufacturers, suppliers and educators in developing industry standards that help strengthen the relationship between the motorist and the auto repair industry.

Throughout his career, Joe has been active on the Boards of numerous organizations including AMRA, the Automotive Undercar Trade Organization (AUTO), Car Care Professionals Network (CCPN/AAIA), Coordinating Committee for Automotive Repair (CCAR-Green-Link), Southern Illinois University Carbondale (SIU-C) Automotive Technology, and the California Bureau of Automotive Repair (BAR) Advisory Group.

Ragan Holt, National Oil and Lube News (NOLN)

With over twenty years of operational experience in multiple-store, high volume shops, Ragan Holt is an experienced management trainer to quick lubes and automotive repair. He is the quick lube advisor to National Oil and Lube News — the recognized source of information for the quick oil and lube industry.


Speaker Profiles (continued)


Ted Janusz, is a multi-talented individual. He earned his MBA in marketing from the University of Pittsburgh and spent 20 years in sales. He sold directory advertising for AT&T, pharmaceuticals for Pfizer, electronic commerce solutions for a current division of AT&T, and mortgages for a regional mortgage company. Today, he owns his own speaking and training company, as well as becoming a technology guru. Ted is the author of a book, which helps people learn how to save money when they get a home mortgage. He speaks throughout the country for eBay and for Rockhurst University, where he speaks on a variety of business topics. He has done multiple presentations for numerous associations, as well as every conceivable type organization in the public and private sector.

Joanna Johnson, Johnson Policy Associates

Joanna Louise Johnson, J.D., is the president and founder of Johnson Policy Associates, Inc., a company that specializes in developing, negotiating and implementing solutions to environmental, transportation, competition and safety-related regulatory issues for individual businesses, trade associations, government agencies and non-governmental organizations (NGOs). She has advocated for the fast lube industry on behalf of the Automotive Oil Change Association (AOCA) since 1991.


Lori Kleiman is a Chicago based business expert with more than 25 years of experience advising companies on HR issues. Her background as a human resources professional and consultant gives her unique insight on how HR professionals and executives can work together effectively to achieve business goals. Her programs are designed to provide critical HR updates and best practices to small businesses. In addition, she is an adjunct faculty member at Oakton Community College and DePaul University. Previously, Lori founded HRPartners, a boutique HR consulting firm that was acquired by Arthur J. Gallagher & Co. in 2007. Lori continued with Gallagher to lead the firms HR consulting practice before branching out again as an independent consultant, author and speaker. Lori has a master’s degree in human resources, has been certified as Senior Professional in Human Resources (SPHR).

TC Krueger, ClearShield

TC started ClearShield in 2009 as a simplified solution to the windshield repair billing process in quick lubes. ClearShield operates its program in over 750 quick lubes across the country. They take the insurance claim process completely out of the store level and make it very easy for the employees of the quick lube.

Mark Mehling, Take Control Marketing

Mark was selected as “Service Marketer of the Year” by GKIC, a 25,000 member marketing group. His work has been held as an example by Dan Kennedy, the ‘Renegade Millionaire Maker’. A professional writer of ad copy, Mark has studied how scripting affects the mind, and how to use it as a tool for persuasion and influence. A published author and entrepreneur, he has given presentations all over the world, most recently at the World Foundry Congress in Bilbao Spain. He was a Naval Aviator, and continues to fly to private business jet. He lives in Daytona Beach, Florida. If you want someone to read slides to your audience, in a monotone, with size 6 font, DO NOT invite Mark. For all others, expect to have a great time!


Ben Moore works with independent business owners in the automotive industry to drive sales using the internet. His company Net Driven is the leading provider of websites and internet marketing solutions for the automotive industry. The way customers shop and make decisions has changed! Ben can help you capitalize on this emerging market.

Mike Morton, Federal-Mogul

Mike has been with Federal-Mogul for 19 years. He focuses his technical abilities at the installer level with clinics and counterman training to the professional technician, service writers, and shop owners for the installer market in a 7 state area. He also conducts training sessions for the jobber and warehouse distributor as well.

AJ Rassamni, Great American Car Wash, & Money Maker Academy

AJ is an author, speaker, consultant, and entrepreneur. He has been in the car wash business for over 25 years. His first book “Increase Business 30% in 30 Days” became a must-read book for anyone in the car wash business or looking to break into it. He also writes articles for national trade magazines. He has spoken at the International Car Wash Association and the Western Car Wash Association conventions, as well as, on stage with professionals such as Robert Allen and Tom Hopkins. He was recently featured in Forbes Magazine and previously featured in a national trade magazine for increasing revenue 400% in one year and 1000% in 3 years during the recession. AJ just finished writing two more books that have not been published yet. Another book for the car wash industry titled “Dirty Cars-Filthy Rich” and a business book titled “Gain the Unfair Advantage” with the foreword by Robert Allen and testimonial from Brian Tracy.


iFLEX 2015 General Information

Resort InformationDisney’s Coronado Springs Resort1000 West Buena Vista Drive Lake Buena Vista, Florida 32830-8403 (407) 939-1000

Exhibit Hall ScheduleMonday, March 91:30 pm – 5:00 pmExhibit Hall OpenVeracruz B&C

Tuesday, March 109:00 am – 3:00 pmExhibit Hall OpenVeracruz B&C

Facility Information

Attendee & Exhibitor RegistrationRegistration is located in the Central Registration Area.

Sunday, March 84:00 pm – 7:00 pm

Monday, March 97:00 am – 6:00 pm

Tuesday, March 107:30 am – 3:00 pm

Wednesday, March 117:00 am – 3:30 pm


iFLEX General Information (continued)

BadgesAll registrants receive official name badges that must be worn for

admission to all iFLEX sessions, events and the Exhibit Hall.

• Full Conference Registrant.. ............................................... Clear

• Tradeshow Only ..................................................................... Yellow

• Exhibitor ................................................................................... Green

• Guest ......................................................................................... Red

• AOCA Staff* ............................................................................. Black

*Also wearing AOCA pins and staff badges.

Emergency/First AidIn case of an emergency in the Disney’s Coronado Springs Resort,

please call the Public Safety Base Office at 407-560-1990.

Lost and FoundTo turn in or inquire about lost items, please visit the Central

Registration Desk at Disney’s Coronado Springs Resort.

AOCA cannot assume responsibility for any lost, stolen or

damaged items.

Unauthorized SolicitationPlease remember that solicitation of business on the trade

show premises by anyone other than official exhibitors is strictly

prohibited. Please report any such occurrence promptly to AOCA

Headquarters Staff.

Antitrust LawsThe Automotive Oil Change Association assigns the highest

priority to full compliance with both the letter and the spirit of

the antitrust laws, and it is vital that this meeting be conducted in

a manner consistent with that policy. It is association policy that

members not discuss prices, bids, market allocation, capacity,

or any other matters relating to competition among members.

If at any time during the course of the meeting, AOCA staff and

volunteers believe that a sensitive topic under the antitrust laws

is being discussed, or is about to be discussed, they will advise

the meeting and halt further discussion. As attendees at this

meeting, you should likewise not hesitate to voice any concerns

you may have in this regard. It is important to bear in mind that

those in attendance at this meeting may be your competitors. Any

discussions of commercial matters with one’s competitors may

create the appearance of an antitrust violation, even though there

is none. Therefore, such discussions must be avoided.

AOCA: Here’s Why Membership MattersThe fast-lube industry has many sizes

of companies, with all types of business

models, serving automotive consumers.

Whether you are an independent, one-

store owner, or a large franchise with

hundreds of stores, you are part of one

dynamic industry. The Automotive Oil

Change Association is the sole organization

dedicated to you and your business.

Membership in AOCA is a win-win scenario:AOCA undertakes initiatives that benefit

the entire industry, from advocacy for

legislative, regulatory and compliance

issues, to public relations and consumer

education. AOCA provides direct and

tangible benefits for members of the

organization, all designed with your

bottom line success in mind.

You will have access to business tools and

services, training for your employees,

and benefit providers that will help you

increase efficiency, improve customer

service, and hire and keep the best

employees. As an AOCA member, you

become part of an association that

acts as one united voice for the fast-

lube industry. More importantly, you

become part of a collective group of

fast lube industry peers who can play an

important role in your success. iFLEX is

the important first step in that process.

Visit AOCA in booth #423 to learn more.

AOCA General Information

Automotive Oil Change Association (AOCA)330 N. Wabash AvenueSuite 2000Chicago, IL 60611Phone: 800.230.0702 or 312-321-5132Fax: [email protected]

AOCA StaffMeredith RobertsonExecutive Director

Ben BarclayOperations Manager

Megan SchwartzMembership Coordinator

Sholeh MunionEvent Coordinator

Lindsay ArendsMarketing Manager

Lydia KamicarSenior Education Manager

Jim ConlonDirector of Sales

Ingrid QuallsTrade Show Manager

Membership Information


AOCA AwardsAwards are to be announced during the AOCA Annual Membership Meeting on Monday,

March 9, from 12:00 pm – 1:30 pm in room Fiesta 5.

Operator of the Year – Granted to an operator member in good standing whose efforts

have benefited the association and the industry at large.

Vendor Member of the Year — Granted to a vendor member in good standing for their

contributions to the association and the overall industry. The Vendor Member of the Year

is based on the following long-established criteria:

• Supplier company’s participation in AOCA programs

• Overall level of support of the organization

• Company’s contribution to the industry as a whole


Thank You to Our iFLEX 2015 Sponsors & Partners

BRONZE

PLATINUM

SILVER

The official publication of iFLEX 2015 AOCA Year Round Vendor Partner

GOLD

AOCA Year Round Vendor Partner


iFLEX 2015 Exhibit Hall Floor Plan


Disney’s Coronado Springs Resort

ABSORBENTS

Kafko International Ltd . . . . . . . . . . .419

PetroChoice. . . . . . . . . . . . . . . . . . . . . .613

Premier Lube & Equipment Repair . . . . . . . . . . . . .533

Service Champ . . . . . . . . . . . . . . . . . . .435

Synergy Recycling. . . . . . . . . . . . . . . .635

Technical Chemical Company . . . .615

Universal Lubricants, LLC . . . . . . . . .618

ADDITIVES - CHEMICALS & BOOSTERS

AMSOIL INC. . . . . . . . . . . . . . . . . . . . . 400

C.A.T. Products Inc (RUN-RITE) . . . 523

Federal-Mogul Motorparts.. . . . . . 309

LIQUI MOLY . . . . . . . . . . . . . . . . . . . . . .313

Lubegard (International Lubricants) . . . . . . . . . . . . . . . . . . . 336

Mopar/Magneti Marelli . . . . . . . . . . 302

NGEN The Next Generation. . . . . . .632

North American Lubricants . . . . . . 528

PetroChoice. . . . . . . . . . . . . . . . . . . . . .613

PolyDyn TX7 . . . . . . . . . . . . . . . . . . . . 434


QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Red Angel. . . . . . . . . . . . . . . . . . . . . . . 504

Rev Your Cause. . . . . . . . . . . . . . . . . . .412

Royal Purple . . . . . . . . . . . . . . . . . . . . .702

S&E Quick Lube Distributors/ FastTrack Quick Lube Supply . . . 230

Service Champ . . . . . . . . . . . . . . . . . . .435

Smart Blend Synthetics . . . . . . . . . . .310

Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225


Warren Oil Company . . . . . . . . . . . . 629

ADVERTISING/DIRECT MAIL & MARKETING

Money maker Academy . . . . . . . . . .712

myCARFAX. . . . . . . . . . . . . . . . . . . . . . .417

Net Driven . . . . . . . . . . . . . . . . . . . . . . .432

Red Angel. . . . . . . . . . . . . . . . . . . . . . . 504

Standard Register . . . . . . . . . . . . . . . .318

Throttle Revenue Accelerator/ Classic Plus . . . . . . . . . . . . . . . . . . . .312

AIR CONDITIONING SERVICE EQUIPMENT

Bosch Automotive Service Solutions . . . . . . . . . . . . . 603

FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Flo-Dynamics . . . . . . . . . . . . . . . . . . . 628

MAHLE Aftermarket Inc. . . . . . . . . . 304

MIGHTY AUTO PARTS. . . . . . . . . . . . .510



QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316


Service Champ . . . . . . . . . . . . . . . . . . .435

Snap-on Equipment. . . . . . . . . . . . . .301

Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225

ANTIFREEZE/COOLANT

Amalie Oil Company. . . . . . . . . . . . . 700

Chevron Lubricants . . . . . . . . . . . . . .501

Factory Motor Parts . . . . . . . . . . . . . .314

Husky Corporation . . . . . . . . . . . . . . .319



PetroChoice. . . . . . . . . . . . . . . . . . . . . .613

Shell Lubricants . . . . . . . . . . . . . . . . . 402





Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323


ASSOCIATIONS

Motorist Assurance Program (MAP) . . . . . . . . . . . . . . . 529

BATTERY SUPPLIES

Exide Technologies. . . . . . . . . . . . . . 723


Interstate Batteries . . . . . . . . . . . . . . .631



Service Champ . . . . . . . . . . . . . . . . . . .435

BELTS & HOSES





Service Champ . . . . . . . . . . . . . . . . . . .435

BRAKE SUPPLIES & EQUIPMENT

AEC GROUP INC . . . . . . . . . . . . . . . . . 334



Federal-Mogul Motorparts . . . . . . 309

Flo-Dynamics . . . . . . . . . . . . . . . . . . . 628

Link New Tech Inc.. . . . . . . . . . . . . . . 235




QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Rev Your Cause. . . . . . . . . . . . . . . . . . .412


CARWASH EQUIPMENT - WANDS DRIERS, ROLLOVER, TUNNELS

AUTEC, Inc.. . . . . . . . . . . . . . . . . . . . . . 300

Integrated Services, Inc. . . . . . . . . . .416


Service Champ . . . . . . . . . . . . . . . . . . .435

CARWASH SUPPLIES

AUTEC, Inc.. . . . . . . . . . . . . . . . . . . . . . 300



Service Champ . . . . . . . . . . . . . . . . . . .435


CLEANERS/DEGREASERS


PetroChoice. . . . . . . . . . . . . . . . . . . . . .613

QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Red Angel. . . . . . . . . . . . . . . . . . . . . . . 504

Rev Your Cause. . . . . . . . . . . . . . . . . . .412

Service Champ . . . . . . . . . . . . . . . . . . .435


Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225



COMPUTER SOFTWARE

Auto Data Inc. . . . . . . . . . . . . . . . . . . . .517

eGenuity, LLC . . . . . . . . . . . . . . . . . . . .428


Inter-link Resources Inc. . . . . . . . . . .531


MOTOR Information Systems . . . . .710

myCARFAX. . . . . . . . . . . . . . . . . . . . . . .417

Net Driven . . . . . . . . . . . . . . . . . . . . . . .432

PM Attendant . . . . . . . . . . . . . . . . . . . .333

Sage Microsystems, Inc. . . . . . . . . . 605

Throttle Revenue Accelerator/ Classic Plus . . . . . . . . . . . . . . . . . . . .312

Tiremetrix, LLC . . . . . . . . . . . . . . . . . . 530

COMPUTER SYSTEMS

Auto Data Inc. . . . . . . . . . . . . . . . . . . . .517

eGenuity, LLC . . . . . . . . . . . . . . . . . . . .428


Inter-link Resources Inc . . . . . . . . . . .531

PM Attendant . . . . . . . . . . . . . . . . . . . .333

Sage Microsystems, Inc. . . . . . . . . . 605

Tiremetrix, LLC . . . . . . . . . . . . . . . . . . 530

COOLANT EXCHANGE & RECYCLE EQUIPMENT

AEC GROUP INC. . . . . . . . . . . . . . . . . 334



FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Flo-Dynamics . . . . . . . . . . . . . . . . . . . 628


Link New Tech Inc . . . . . . . . . . . . . . . 235




QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316


Service Champ . . . . . . . . . . . . . . . . . . .435


Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225

The Penray Companies . . . . . . . . . . .415

Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323

DIAGNOSTIC EQUIPMENT


Haltec Corporation . . . . . . . . . . . . . . 625


Premier Lube & Equipment Repair . . . . . . . . . . . . 533

QMI JAX . . . . . . . . . . . . . . . . . . . . . . . . 316

Scully Signal Company . . . . . . . . . . 405


Tiremetrix, LLC . . . . . . . . . . . . . . . . . . 530

DISTRIBUTORS - PARTS & SUPPLIES

BLACK MAMBA GLOVES . . . . . . . . . .611


Federal-Mogul Motorparts.. . . . . . 309

FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730


Exhibitor Categories

Company Booth# Company Booth# Company Booth# Company Booth#

www.aoca.org/iFLEX16


Service Champ . . . . . . . . . . . . . . . . . . .435

ENVIRONMENTAL - SPILL KITS, HAZ MAT CLEANUP




Scully Signal Company . . . . . . . . . . 405

Service Champ . . . . . . . . . . . . . . . . . . .435

Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225



Zurn Green Turtle . . . . . . . . . . . . . . . 430

FILTERS - AIR, CABIN, FUEL, OIL, TRANSMISSION

AMSOIL INC. . . . . . . . . . . . . . . . . . . . . 400


Fram Filtration . . . . . . . . . . . . . . . . . . .414



MANN+HUMMEL Purolator Filters, LLC. . . . . . . . . . .518


Mobil 1 Lube Express . . . . . . . . . . . . 509


PetroChoice. . . . . . . . . . . . . . . . . . . . . .613

Rev Your Cause. . . . . . . . . . . . . . . . . . .412


Service Champ . . . . . . . . . . . . . . . . . . .435

Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323

FLOOR & FENDER MATS/SEAT COVERS


Rev Your Cause. . . . . . . . . . . . . . . . . . .412

Service Champ . . . . . . . . . . . . . . . . . . .435

FLUID/OIL EVACUATION SYSTEMS



DEVON Lube Center Equipment . . . . . . . . . . . . . . . . . . . .429

FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Flo-Dynamics . . . . . . . . . . . . . . . . . . . 628




Rhino Tuff Tanks. . . . . . . . . . . . . . . . . 401

Service Champ . . . . . . . . . . . . . . . . . . .435



FLUIDS - BRAKE, POWER STEERING, TRANSMISSION


AMSOIL INC. . . . . . . . . . . . . . . . . . . . . 400




LIQUI MOLY . . . . . . . . . . . . . . . . . . . . . .313






QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Rev Your Cause. . . . . . . . . . . . . . . . . . .412

Royal Purple . . . . . . . . . . . . . . . . . . . . .702

Service Champ . . . . . . . . . . . . . . . . . . .435

Shell Lubricants . . . . . . . . . . . . . . . . . 402


Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225



Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323


FUEL SYSTEM CLEANER/FUEL INJECTION CLEANING SYSTEMS

AEC GROUP INC. . . . . . . . . . . . . . . . . 334






LIQUI MOLY . . . . . . . . . . . . . . . . . . . . . .313





PetroChoice. . . . . . . . . . . . . . . . . . . . . .613


QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Rev Your Cause. . . . . . . . . . . . . . . . . . .412


Service Champ . . . . . . . . . . . . . . . . . . .435



Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225


Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323

INSURANCE

Federated Insurance . . . . . . . . . . . . 601

LABELS/STICKERS

Colonial Label Company . . . . . . . . 407

Communication Graphics Inc . . . . .515

McCourt Label Company . . . . . . . . 706

Standard Register . . . . . . . . . . . . . . . .318

LIFTS


FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Herkules Equipment Corporation . . . . . . . . . . . . . . . . . . .201


PetroChoice. . . . . . . . . . . . . . . . . . . . . .613



Service Champ . . . . . . . . . . . . . . . . . . .435


Stan Design Inc . . . . . . . . . . . . . . . . . .637

UNILUBE SYSTEMS, LTD. . . . . . . . . . .212

LUBE CENTER EQUIPMENT - CAT WALKS, PIT COVERS, ETC.


FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Fluidall LLC. . . . . . . . . . . . . . . . . . . . . . .329


Link New Tech Inc . . . . . . . . . . . . . . . 235

McCourt Label Company . . . . . . . . 706


Rhino Tuff Tanks. . . . . . . . . . . . . . . . . 401

Service Champ . . . . . . . . . . . . . . . . . . .435

Snyder Industries. . . . . . . . . . . . . . . . .716

Stan Design Inc . . . . . . . . . . . . . . . . . .637


LUBE CENTER SALES & ACQUISITIONS

LubeCenter Sales, Inc. . . . . . . . . . . . .514

LUBRICANTS - MOTOR OIL, TRANSMISSION FLUID, GEAR OILS

Afton Chemical . . . . . . . . . . . . . . . . . 700


AMSOIL INC. . . . . . . . . . . . . . . . . . . . . 400


Casterol Motor Oil . . . . . . . . . . . . . . . 500


Extreme Polymers. . . . . . . . . . . . . . . 207


Fram Filtration . . . . . . . . . . . . . . . . . . .414

LIQUI MOLY . . . . . . . . . . . . . . . . . . . . . .313



Mobil 1 Lube Express . . . . . . . . . . . . 509



PetroChoice. . . . . . . . . . . . . . . . . . . . . .613

Rev Your Cause. . . . . . . . . . . . . . . . . . .412

Royal Purple . . . . . . . . . . . . . . . . . . . . .702


Shell Lubricants. . . . . . . . . . . . . . . . . . . 402

Smart Blend Synthetics . . . . . . . . . . . 310

Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225


Universal Lubricants, LLC. . . . . . . . .618

Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323


LUBRICANTS DISPENSING EQUIPMENT - METERS, GREASE GUNS


FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Fluidall LLC. . . . . . . . . . . . . . . . . . . . . . .329

Exhibitor Categories (continued)


www.aoca.org/iFLEX17


PetroChoice. . . . . . . . . . . . . . . . . . . . . .613


RAASM USA, Inc. . . . . . . . . . . . . . . . . .335

Rhino Tuff Tanks. . . . . . . . . . . . . . . . . 401

Service Champ . . . . . . . . . . . . . . . . . . .435


OIL ADDITIVES



LIQUI MOLY . . . . . . . . . . . . . . . . . . . . . .313





PolyDyn TX7 . . . . . . . . . . . . . . . . . . . . 434


QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Red Angel. . . . . . . . . . . . . . . . . . . . . . . 504

Rev Your Cause. . . . . . . . . . . . . . . . . . .412


Service Champ . . . . . . . . . . . . . . . . . . .435


Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225



OIL SAMPLE TESTING


PetroChoice. . . . . . . . . . . . . . . . . . . . . .613


Universal Lubricants, LLC. . . . . . . . .618

PIT COVERS


FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730


Service Champ . . . . . . . . . . . . . . . . . . .435

Stan Design Inc . . . . . . . . . . . . . . . . . .637


PUBLICATIONS

MOTOR Information Systems . . . . .710

National Oil & Lube News. . . . . . . . . 411

SAFETY EQUIPMENT - SAFETY GLASSES, BUMP CAPS, BURN SLEEVES


Rev Your Cause. . . . . . . . . . . . . . . . . . .412


Service Champ . . . . . . . . . . . . . . . . . . .435

SIGNAGE


Complete Signs . . . . . . . . . . . . . . . . . .616

Infinite Creative Enterprises, Inc . . . . . . . . . . . . . . . .719


Rev Your Cause. . . . . . . . . . . . . . . . . . .412

STORAGE TANKS


FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Fluidall LLC. . . . . . . . . . . . . . . . . . . . . . .329


PetroChoice. . . . . . . . . . . . . . . . . . . . . .613


Rhino Tuff Tanks. . . . . . . . . . . . . . . . . 401

Roth Industries . . . . . . . . . . . . . . . . . . .619


TIRE INFLATION EQUIPMENT


Flo-Dynamics . . . . . . . . . . . . . . . . . . . 628




Service Champ . . . . . . . . . . . . . . . . . . .435

TIRES - EQUIPMENT







Stan Design Inc . . . . . . . . . . . . . . . . . .637

TIRES - REPAIRS/SUPPLIES




Rev Your Cause. . . . . . . . . . . . . . . . . . .412

Service Champ . . . . . . . . . . . . . . . . . . .435



Tiremetrix, LLC . . . . . . . . . . . . . . . . . . 530

TOOLS - OIL FILTER WRENCHES, HAND TOOLS, SPECIALTY TOOLS



Ecoplug System LLC . . . . . . . . . . . . . .516

Fram Filtration . . . . . . . . . . . . . . . . . . .414


LIQUI MOLY . . . . . . . . . . . . . . . . . . . . . .313




Rev Your Cause. . . . . . . . . . . . . . . . . . .412


Service Champ . . . . . . . . . . . . . . . . . . .435



Universal Car Remote . . . . . . . . . . . 222

TRANSMISSION FLUID EXCHANGE EQUIPMENT

AEC GROUP INC. . . . . . . . . . . . . . . . . 334


FESCO, LLC . . . . . . . . . . . . . . . . . . . . . . 730

Flo-Dynamics . . . . . . . . . . . . . . . . . . . 628

Link New Tech Inc . . . . . . . . . . . . . . . 235





QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316


Service Champ . . . . . . . . . . . . . . . . . . .435


Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225

Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323

WINDSHIELD REPAIR

ClearShield Services . . . . . . . . . . . . . 506



WINDSHIELD WASHER FLUID & TREATMENTS





PetroChoice. . . . . . . . . . . . . . . . . . . . . .613

QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Rev Your Cause. . . . . . . . . . . . . . . . . . .412

Service Champ . . . . . . . . . . . . . . . . . . .435

Solid Start. . . . . . . . . . . . . . . . . . . . . . . 225

The Penray Companies . . . . . . . . . . .415

WINDSHIELD WIPER BLADES & REFILLS


Federal-Mogul Motorparts . . . . . . 309


QMI JAX. . . . . . . . . . . . . . . . . . . . . . . . . .316

Rev Your Cause. . . . . . . . . . . . . . . . . . .412


Service Champ . . . . . . . . . . . . . . . . . . .435

Valvoline . . . . . . . . . . . . . . . . . . . . . . . . 323

Exhibitor Categories (continued)




AEC GROUP INC.Booth #: 3343600 W. Carriage DriveSanta Ana, CA [email protected]: Michael Lau

Premium enhanced fluid maintenance

equipment, ATF, coolant, brake, power

steering, fuel system - Shell Global, Ashland

Oil, and national account approvals - Made

in US.

Amalie Oil CompanyBooth #: 7001601 McCloskey BoulevardTampa, FL [email protected]: Andrew Bornstein

Amalie is the largest independent blender

of lubricants in North America. Let us show

you what 112 years of experience can do for

your business. Amalie is “Better than it has

to be, since 1903.”

AMSOIL INC.Booth #: 400925 Tower AvenueSuperior, WI [email protected]

AMSOIL® manufactures premium synthetic

two- and four-stroke oils for automotive,

RV, marine, powersports and heavy

equipment applications. Offering cleaner

operation and reduced friction for long life

and performance, AMSOIL is the Original

synthetic motor oil.

AOCA HeadquartersBooth #: 423330 N. Wabash, Suite #2000Chicago, IL [email protected]

AOCA unites the ranks of fast lube owners,

operators and employees in ongoing

programs of training, information, education

and networking. AOCA serves as a liaison

between its members, the automotive

industry, government and consumers.

AUTEC, Inc.Booth #: 3002500 West Front StreetStatesville, NC 28677info@autec-carwash.com1-800-438-3028www.autec-carwash.comContact: Joey Stilley

AUTEC provides customers with everything

necessary to be successful in the car

wash business. Whether petroleum

marketer, auto dealer, quick lube operator,

professional car wash operator, AUTEC Car

Wash Systems provide profitable systems

& solutions to meet the needs of the car-

washing public. AUTEC Car Wash Systems

manufactures precision-built, all stainless

steel, Soft Touch, Touch Free, and hybrid car

wash systems which provide exceptional

cleaning performance with the lowest

operating costs. For more information, call

1-800-438-3028 or check out our website at

www.autec-carwash.com.

Auto Data, Inc.Booth #: 5175825 Glenridge Drive NEBuilding 1, Suite 100Atlanta, GA [email protected]: Jason Clift

Auto Data, developed the first industry

specific POS software for the quick lube

industry back in 1984. The software has

grown to handle light repair and tune

ups, as well as conveyor based car washes,

including full tunnel control capabilities.

BLACK MAMBA GLOVESBooth #: 6116865 Shiloh Road East, Suite 400Alpharetta, GA 30005484-888-5033richzook@blackmambagloves.comwww.blackmambagloves.comContact: Richard Zook

Industrial strength gloves for mechanical use.

Bosch Automotive Service SolutionsBooth #: 60328635 Mound RoadWarren, MI 48092407-808-1616john.thomson@us.bosch.comwww.otctools.comwww.boschdiagnostics.comContact: John Thomson

The brands of Bosch Automotive Service

Solutions bring you a complete line of

tools and equipment designed for the

automotive professional, and represent the

highest standard in the industry for quality

and reliability.

Exhibitor Profiles


C.A.T. Products Inc (RUN-RITE)Booth #: 523103 Gypsum RoadStroudsburg, PA [email protected]

A leading provider of professionally

installed Car Care Maintenance Products

and Equipment. Innovative Products +

On-Site Support and Training Programs

+ Dedicated People = Profitable results

for you!

Castrol Motor OilBooth #: 5001500 Valley RoadWayne, NJ 07470973-633-2200www.castrol.com

Castrol provides premium lubricants and

business building programs directly to

fast lubes. Come visit our booth to learn

how our premium product brands and

programs can help grow your profits.

Chevron LubricantsBooth #: 5019401 Williamsburg PlazaSuite 201Louisville, KY [email protected]: Scott Cushing

Chevron Lubricants offers products and

services including Havoline xpress lube,

Havoline Builder and Havoline Installer

programs. Our Havoline, Delo and Techron

family of brands are recognized for their

quality, performance and technology

around the world.

ClearShield ServicesBooth #: 50611075 S. State StreetSuite 34Sandy, UT 84070tckrueger@clearshieldservices.com801-676-6593www.clearshieldservices.comContact: TC Krueger

ClearShield helps quick lubes offer very

profitable windshield repair services in the

easiest way possible. We handle 100% of

the insurance/fleet billing and processing

so that your employees can focus on what

they do best!

Colonial Label CompanyBooth #: 407217 River AvenuePatchogue, NY 11772mhynes@coloniallabel.com800-446-8003www.coloniallabel.comContact: Michele Hynes

Colonial Label is a full service label

manufacturer, we also provide a Thermal

Printing System for Return for Service

Labels. The printer is standalone or

windows compatible. The labels are

professional looking and fade-resistant.

Communication GraphicsBooth #: 5151765 N. JuniperBroken Arrow, OK [email protected]: Greg Lippold

Service Reminder Labels/Printers.

Complete SignsBooth #: 616227 Hostdale DriveDothan, AL 36303signs@completesigns.net888-823-9005www.completesigns.netContact: Justin Holland

We are a full service sign company that

manufactures and installs all types

of outdoor and indoor signage. We

specialize in LEDs, pylons, monuments,

and many more!

DEVON Lube Center EquipmentBooth #: 429P.O. Box 270514Oklahoma City, OK 73137keith.arnold@devonlube.com800-468-1970www.devonlube.comContact: Keith Arnold

Manufacturer/Distributor established

in 1988 to provide turnkey lube shop

equipment systems to the growing

fast lube market. Products include POS

Cabinets. Catwalks, Pit Safety Covers, Tool

Boards, Shelving and Blazer Lube Pit Lifts.

Ecoplug System LLCBooth #: 5161946 Union Valley RoadHewitt, NJ 07421Ecoplugsystem@yahoo.com855-eco-plugwww.ecoplugsystem.comContact: Peter Esposito

Ecoplug is a lifetime universal motor oil

drainplug that installs and Uninstalls

in seconds to prevent oil pan thread

damage and permanently resolve costly oil

pan replacement.

Exhibitor Profiles (continued)


eGenuity, LLCBooth #: 428134 E. Jackson StreetMonroe, IN [email protected]: Dan Nelson

eLube is a State-of-the-Art POS software

package designed specifically for the quick

lube industry. eLube has matured into the

most robust and affordable quick lube

product in the industry.

Exide TechnologiesBooth #: 72313000 Deerfield ParkwayMilton, GA [email protected]: Mark Mackesey

Exide serves the complex stored energy

needs of customers around the world. We

provide services and systems that enhance

vehicle performance and fleet utilization as

well as those that reduce risk of temporary

interruptions of power supplies.

Extreme PolymersBooth #: 20711875 West Little York RoadSuite 204Houston, Texas [email protected]: Frank Kane

EXP One Performance Lubrication

Treatments for Engine, Differential, power

steering, Transmissions. Featuring Cermilon

advanced Fluoro - ceramic technology.

Factory Motor PartsBooth #: 3141380 Corporate Center CurveEagan, MN [email protected]

Factory Motor Parts is a supplier of parts and

services to automotive service professionals

with more than 110 locations. We offer a

range of national brands including FVP,

SPLASH, ACDelco and Motorcraft.

Federal-Mogul MotorpartsBooth #: 30927300 W. 11 Mile RoadSouthfield, MI 48034jeffrey.tyler@federalmogul.com248-354-7700www.federalmogulmp.comContact: Jeff Tyler

Federal-Mogul Motorparts is a leading

global automotive supplier offering the

most comprehensive portfolio of quality

products, trusted brands and creative

solutions to the automotive aftermarket.

Federated InsuranceBooth #: 601121 E. Park SquareOwatonna, MN 55060jewest@fedins.com800-533-0472www.federatedinsurance.comContact: Jack West

As the exclusive endorsed insurance

provider of AOCA, Federated can provide

members with: Property & Casualty,

Workers Compensation, Group Health, Life

& Disability Income Insurance, and Risk

Management Services.

Feel Good, Inc.Booth #: 7143330 W. Hacienda AvenueSuite 412Las Vegas, NV 89118www.abctradingsolutions.com

FESCO, LLC.Booth #: 7306712 Highway AvenueJacksonville, FL 32254www.gofesco.com

Flo-DynamicsBooth #: 6282600 Jeanwood DriveElkhart, IN [email protected]: Steve Anderson

manufacturer of fluid maintenance

equipment. AC, ATF, power steering,

coolant, differential, brake and other

service equipment.

Fluidall LLCBooth #: 329860 Johnson DriveDelano, MN [email protected]: Rob Hegg

Fluidall’s world-class automotive fluid

storage and handling solutions are the

premier bulk storage solutions for oil, DEF,

& industrial fluids. Our portable and fixed

double walled tanks and stackable storage

platforms optimize shop space and lower

fluid expenses.

FRAM FiltrationBooth #: 41428399 Cedar Park BLVDPerrysburg, OH [email protected] / www.framproseries.com

FRAM Filtration (including Champ

Laboratories) is the manufacturer of a full

line of automotive and heavy duty filtration

including many private label brands.



Haltec CorporationBooth #: 625P.O. Box 118032585 North Price RoadSalem, OH [email protected]: Dave Caruso

Manufacturers of specialty tire valve

hardware and automatic tire inflation

equipment. Provide custom tire

management programs for fleets and

commercial tire service providers.

Herkules Equipment CorporationBooth #: 2012760 Ridgeway CourtWalled Lake, MI [email protected]: Russ Terry

Herkules Equipment Corporation provides

Vehicle Lifts for the automotive aftermarket,

and Lift Table Systems for assembly and

manufacturing industries. Herkules also

supplies Air Jacks, Handling Equipment,

Crushing Equipment, and Paint Gun Washers.

HS Brands InternationalBooth #: 614500 Myles Standish BoulevardTaunton, MA [email protected] ext. 112www.hsbrands.comContact: Sue Liebherr

HS Brands International, formally Service

Sleuth, is a provider of Mystery Shopping

services, Loss Prevention solutions, and

data collection tools to create a one-

stop shop for measuring, evaluating, and

improving their customer experience and

satisfaction, while mitigating loss.

Husky CorporationBooth #: 3192325 Husky WayPacific, MO [email protected]

Tank monitors, Overfill alarms, Fill level

indicators, Cellular tank monitors, Filter

crushers, Wireless tank gauging, Fuel

nozzles, Breakaways, Fuel hoses, Swivels,

Loading Arms.

Infinite Creative Enterprises, Inc.Booth #: 71968 Route 125Kingston, NH [email protected]

I.C.E. is one of the nation’s leading

suppliers of Electronic Message Centers

(scrolling signs). We mass produce 17 sizes

to deliver the highest quality at the lowest

possible price.

Integrated Services IncBooth #: 41615115 SW Sequoia ParkwaySuite 110Portland, Oregon [email protected]

ISI is the industry-leading Quick Service

Solution™ for the Fast Lube & Car Wash

Industries. With over 2,500 shops running

LubeSoft®, we help our customers perform

over 22 million oil changes per year.

Inter-link Resources Inc.Booth #: 531P.O. Box 10394Station MainAirdrie, Alberta, Canada [email protected]: Brad Hampel

Inter-link provides POS systems designed

specifically for the quick-lube industry. We

provide our desktop system, i-lube and

our newest product i-lube evolution, our

completely on-line POS. We are unique

in that we will customize our POS to our

customers needs. Come see us today!

Interstate BatteriesBooth #: 63112770 Merit Drive, Suite 1000Dallas, TX 75251Amy.Gage@ibsa.com972-991-1444www.interstatebatteries.comContact: Amy Gage

Interstate Batteries, North America’s #1

replacement battery provider, offers a

wide selection of automotive, commercial,

marine and powersport batteries.

Kafko International Ltd.Booth #: 4193555 W. HowardSkokie, IL 60076customerservice@oileater.com800-528-0334www.oileater.comContact: Rick Morgando

Manufacturer of Oil Eater Brand Cleaners

& Degreasers, Absorbents, Flex Line Parts

Washers. Call 1-800-528-0334 for samples

to try.



Link New Tech IncBooth #: 2358702 Business CourtConverse, TX 78109support@linknewtech.com210-945-3900www.linknewtech.comContact: Adam Awad

Automotive Fluid Exchange Machines-

Transmission, Coolant, Brake, Power

Steering, and Differential. We provide fast,

safe, and easy to use equipment.

LIQUI MOLYBooth #: 313400 Oser Avenue, Suite 1650Hauppauge, NY [email protected]: Dave Bibb

LIQUI MOLY, based in Ulm, Germany, offers

a wide range of proven, high-quality,

manufacturer approved motor oils,

additives, and service products totaling

more than 4,000 skus. Sold in over 100

countries, LIQUI MOLY is Germany’s most

popular lubricant brand.

LubeCenter Sales, Inc.Booth #: 5147525 Mitchell Road, Suite 201Eden Prairie, MN 55344MBaynes@lubecenter-sales.com952-697-1010www.lubecentersales.comContact: Michael Baynes

We specialize in selling Existing Lube

Centers for their owners.

Lubegard (International Lubricants)Booth #: 3367930 Occidental SouthSeattle, WA [email protected]: Mark Roach

Lubegard lubricants and additives are the

number one product used by professionals.

Used and approved by several OEM’s.

MAHLE Aftermarket Inc.Booth #: 30423030 MAHLE DriveFarmington Hills, MI 483351-248-347-9700

www.mahle-aftermarket.com

MAHLE Aftermarket Inc., a company

specializing in automotive aftermarket

products, manufactures an extensive

offering of filters and workshop equipment

under the MAHLE Original and MAHLE

Service Solutions brands.

MANN+HUMMEL Purolator Filters, LLCBooth #: 518801 Corporate Center DriveSuite 128Raleigh, NC [email protected]: Jeff Frey

Purolator and MANN-FILTER are two brands

within the MANN+HUMMEL Group that

supply filtration products meeting even

the most demanding OE manufacturer

requirements. We offer top quality, full

line manufacturing of oil, air, cabin air and

fuel filters.

McCourt Label CompanyBooth #: 70620 Egbert LaneLewis Run, PA [email protected] [email protected]: Todd Butler

Rated #1 in customer service and delivery, we

manufacture high-quality digitally-printed

stock and custom oil change reminder labels.

We also sell oil reminder label printers,

ribbons, floormats, pens, and invoices! Visit

our online store Oilstickers.com!

Mighty Auto PartsBooth #: 510650 Engineering DriveNorcross, GA 30092kevin.smith@mightyautoparts.com770-448-3900www.mightyautoparts.comContact: Kevin Smith

Mighty is a franchisor selling OE quality

preventive maintenance parts, chemical

products and shop supplies, while

also providing local service, inventory

management expertise and personalized

training directly and exclusively to

automotive professionals for over 50 years.

Mobil 1 Lube ExpressBooth #: 5093225 Gallows RoadFairfax, VA 22037tsc.americas@exxonmobil.com1-800-Mobil25www.mobil1lubexpress.com

Since its founding in 2003, Mobil 1 Lube

Express has become a very popular quick

lube oil change network as thousands of

drivers – just like you – have discovered the

advantages of getting their oil changed

with us.



Money maker AcademyBooth #: 7123201 Serena AvenueClovis, CA [email protected]@DirtyCarsFilthyRich.com559-284-1919DirtyCarsFilthyRich.com

Speaker, Car wash Consultant and author

of two books for the car wash industry,

Increase Business 30% in 30 Days and Dirty

Cars Filthy Rich.

Mopar/Magneti MarelliBooth #: 3021000 Chrysler DriveAuburn Hills, MI 48326www.moparrepairconnection.com

Mopar® is the FCA US LLC parts and service

brand, supporting Chrysler, Jeep, Dodge,

Ram and FIAT vehicle lines. Magneti

Marelli – a Mopar unit – provides parts

and assemblies for most other competitive

makes and models.

MOTOR Information SystemsBooth #: 7101301 W. Long Lake RoadSuite 300Troy, MI 48098248-312-2700www.motor.com

MOTOR Information Systems is the

leading source of vehicle aftermarket data

and information solutions. We provide

channel partners with added value to their

customers through parts, labor and repair

data. MOTOR offers business owners parts

and labor data for estimating. Our data is

available in any format and is tailored to

our customer’s business needs - covering

all vehicle classes 1-8.

Motorist Assurance Program (MAP)Booth #: 529725 E. Dundee Road, Suite 206Arlington Heights, IL [email protected] / www.amra.orgContact: Joseph M. Henmueller, AMRA/MAP President & COO

Dedicated to strengthening the

relationship between the motorist and the

automotive service and repair industry

through education of the motorist and

service provider; and through the creation

of industry standards.

myCARFAXBooth #: 4175860 Trinity ParkwaySuite 600Centreville, VA [email protected]

myCARFAX Service Shops can reach

new customers, keep customers coming

back, and increase service revenue. It’s

all FREE including advertising, listings in

the myCARFAX app, and reminders to let

customers know they’re due for service.

National Oil & Lube NewsBooth #: 4112345 50th StreetLubbock, TX [email protected]: Eli Torres

Publisher of National Oil & Lube News and

Vehicle MD.

Net DrivenBooth #: 432201 Lackawanna AvenueScranton, PA [email protected]

We combine automotive industry and

Internet expertise to provide you with a

unique solution to promote your business

online. Founded by a third generation

independent tire dealer, our mission is to

help independent businesses thrive.

NGEN The Next GenerationBooth #: 632Wheaton, IL [email protected]: Dave Prange

The future of performance chemicals and

the classics you love. Caring Like Only

Family Can.

North American LubricantsBooth #: 5287337 East Doubletree Ranch Road, Suite 180Scottsdale, Arizona [email protected]: Paul Pfauser

We are the “Installer’s” Oil Company,

offering Major Brand Premium Quality

at private label prices. See us for all your

motor oil, full synthetic, functional fluid

and chemical needs.



PetroChoiceBooth #: 6131009 Schieffelin RoadApex, NC [email protected] and www.petrochoice.com

PetroChoice is a trusted lubricant

distributor providing the highest quality

brands and related automotive products.

Serving markets in 20 states, we offer quick

lube, auto center, and dealership programs,

fleet maintenance programs, equipment

solutions, tank monitoring, and training.

PM AttendantBooth #: 3334801 Long Branch LaneEdmond, OK [email protected]: Ash Bullard

100% web based point of sale software for

the quick lube industry.

PolyDyn TX7Booth #: 43411211 Neeshaw DriveHouston, TX [email protected]: Mac Fosmire

PolyDyn TX7 is the industry leading Friction

Reducing Engine Treatment.

Premier Lube & Equipment RepairBooth #: 5338754 Virginia Meadows DriveManassas, VA [email protected]: Mark Bonner

Premier LER is your best resource for

profitability. Industry proven expertise in

shop optimization, lubrication equipment,

facility maintenance and ancillary

products. Operators trust Premier to source

and service the products they stake their

livelihood on.

QMI JAXBooth #: 3163500 Beachwood CourtSutie 202Jacksonville, FL [email protected]

Distributor of ITW products Full Throttle,

Rain X, Gumout Pro, Machines, Training and

promotions to keep the customer coming

back to your location.

RAASM USA, Inc.Booth #: 3351704 East Boulevard, Suite 101Charlotte, NC [email protected]: Jim Norton

Fluids and Lubrication Equipment.

Red AngelBooth #: 504854 Lowcountry Boulevard, Suite 101Mt. Pleasant, SC [email protected]

BlueDevil Products manufactures quality

chemicals for the Automotive Aftermarket.

Red Angel offers a profitable service for all

Lube Centers while eliminating comebacks

and future leak points. Increase your

customer base by offer Red Angel.

Rev Your CauseBooth #: 4124600 E. Washington, Suite 300Phoenix, AZ 85034jshutt@revyourcause.com480-414-5274www.throttlemuscle.comContact: John Shutt

The cornerstone of Throttle Muscle and

Muscle Blade brand is our exclusive

collaboration with MDA. With every

product sold, a donation is made to MDA

on behalf of the purchaser without raising

your cost of goods.

Rhino Tuff TanksBooth #: 401411 West Congress StreetMaple Lake, MN 55358jasonr@rhinotufftanks.com877-788-8332www.rhinotufftanks.comContact: Jason Ramert



Roth IndustriesBooth #: 619P.O. Box 245Syracuse, NY [email protected]

Manufacturer of the Roth Double-wall

storage tank. Our tank can be used for #2

Fuel oil, diesel or heating fuel including

associated stabilizers, inhibiters and biofuel

constituents, Kerosene, Motor and gear-

case lubricating oil, Transmission or other

hydraulic fluids, Brake and power steering

fluids, Ethylene/propylene glycol based

anti-freezes, and DEF.

Royal Purple, LLCBooth #: 7021 Royal Purple LanePorter, TX 77365rpinformation@royalpurple.com281-354-8600www.royalpurple.com

Royal Purple manufactures high

performance lubricants and fuel

treatments for most automotive

applications. Royal Purple products are

formulated to maximize performance in

real world applications.

S&E Quick Lube Distributors/FastTrack Quick Lube SupplyBooth #: 23014773 S. Heritage Crest WayBluffdale, UT 84065seorders@selubeproducts.com1-888-251-2609www.selubeproducts.comContact: Sean Malmstrom

Full line Nationwide Distributor specializing

in the knowledge and supply of automotive

“Quick Lube” products. We provide

Convenience, Flexibility, Affordability,

Quality & Partnership. As a leader in the

Quick Lube supply we are dedicated to

making it easier and more profitible for

owners/operators to run their business.

Sage Microsystems, Inc.Booth #: 60518 N. Village AvenueExton, PA 19341sales@sagesystem.com800-724-7400www.sagemicrosystems.comContact: Parke Regester

Developer of QuickTouch and NexGen, the

premier POS and business management

system for the express automotive

industry. Over the past 28 years, Sage has

earned an outstanding reputation for our

superior products and customer support.

Scully Signal CompanyBooth #: 40570 Industrial WayWilmington, MA [email protected]: Jeffrey Moskowitz

Scully Signal Company has been

pioneering liquid detection and handling

systems since 1936. Our products include

electronic automatic and continuous

self-checking overfill prevention systems,

self-proving grounding systems as well as

vapor sensing and identification systems.

Industry applications include terminals/

gantries, storage tanks, railcars, road

tankers and aviation refuelers.

Service ChampBooth #: 435180 New Britain BoulevardChalfont, PA [email protected]

Service Champ is the only single-source

supplier for all of your Lube Shop and

Car Wash needs. We offer thousands of

products from one source all easily found

in our user-friendly catalogs and online.

Shell LubricantsBooth #: 402910 LouisianaHouston, TX [email protected]

Shell Lubricants manufactures and blends

products for use in consumer, heavy

industrial and commercial transport

applications. Our portfolio of top-quality

brands includes Pennzoil®, Quaker State®,

FormulaShell® and Shell ROTELLA® T.

Smart Blend SyntheticsBooth #: 3106727 Theall, Suite B Houston, TX 77066 sfarr@spectrumcorporation.com1-888-422-9099www.smartblend.comContact: Steven E. Farr

Smart Blend Synthetics is a independent

blender, compounder, packager and

marketer of specialty automotive lubricants,

additives, supplements and other

professional automotive service products

for: Fuel, Oil, Power Steering, Transmission

Systems and Drivetrain Components.

Snap-on EquipmentBooth #: 301309 Exchange AvenueConway, AR 72032steve.serio@snapon.com501-258-1523www.snaponequipment.comContact: Steve Serio

Largest service equipment manufacturer

for Alignment Machines, Alignment Racks,

Wheel Balancers, Tire Changers and

Diagnostic equipment.




Snyder IndustriesBooth #: 7166940 O Street, Suite 100Lincoln, NE [email protected]

Snyder Industries is a recognized world

leader in the manufacturing of storage

and transport containers. Our products

for the auto industry include stackable,

transportable and bulk lube storage tanks

and bulk DEF storage tanks.

Solid StartBooth #: 2253705 US Hwy 98 SouthLakeland, FL [email protected]: Amber Kossak

Solid Start / True Brand is a manufacture

of preventative maintenance products

provided nationwide and internationally.

Offering full line of additives and equipment

for the automotive service industry.

Stan Design Inc.Booth #: 6371821A Mattawa AvenueMississauga, Ontario, Canada [email protected]: Alec Stan

Stan Design Rolling Pit jacks and Lifts make

Tire Rotation/service, easy and profitable.

Standard RegisterBooth #: 3181498 SE Tech Center Place, Suite 110Vancouver, WA 98683scott.wheelon@standardregister.com866-786-9695www.sendexact.comContact: Scott Wheelon

Today Exact 3.0 marketing solution is

helping operators improve customer

retention, increase visits, and drive ticket

average. Our Ultimate postcard is proven

to bring in more “New” customers than any

other direct mail solution available.

Synergy RecyclingBooth #: 635P.O. Box 669295Miami, FL 33166954-325-0828Ira@Synergyrecycling.orgwww.synergyrecycling.orgContact: Ira D. Levofsky Vice President of Sales

The Synergy goal is to help used oil

generators to achieve the ultimate in

environmental compliance while receiving

superior one truck, one stop service

specifically designed to accommodate car

dealerships and lube centers.

Technical Chemical CompanyBooth #: 6153327 Pipeline RoadCleburne, TX 76033customerservice@technicalchemical.com817-645-6088www.technicalchemical.com

Aftermarket Automotive Chemicals.

The Penray CompaniesBooth #: 415440 Denniston CourtWheeling, IL [email protected]: William Nonnamaker

Manufactures both liquids and aerosol

products. Penray is comprised of

four separate business units: heavy-

duty, automotive, export, and custom

manufacturing, such as - Penray Power

Fleet - Penray Fuel and Winter Products

- Penray Performance - Super-X - Marine -

Antifreeze Inhibitors.

Throttle Revenue Accelerator/ Classic PlusBooth #: 31295 Monocacy Boulevard, B20Frederick, MD [email protected]: Jeff Tremper

CRM Customer Relationship Management

and Service Reminder Program.

Tiremetrix, LLCBooth #: 5301127 S. Old US-23Brighton, MI 48114jdonehue@tiremetrix.com855-888-8767www.tiremetrix.comContact: Joe Donehue

TPMS Manager is the industry’s leading

information resource for Tire Pressure

Monitoring Systems. This groundbreaking

software is designed to help tire stores,

auto repair and oil change facilities with

all the information they need to service

TPMS equipped vehicles. Can easily be

integrated into Point of Sale. Tackle TPMS

and efficiency “get that light off.”



UNILUBE SYSTEMS, LTDBooth #: 2124918 Rondo DriveFort Worth, TX [email protected]: John Fanning

Variety of safety equipment: Pit Guards,

non-slip work platforms, track, shelving,

custom designed above ground and

basement systems. Come see our new pit

jack system in Booth 212.

Universal Car RemoteBooth #: 222828 East Market StreetLouisville, KY [email protected] x121www.universalcarremote.comContact: Mark Lanwehr, President and CEO

The world’s first Universal Car Remote works

like a universal TV remote but it’s made for

cars. It replaces factory original remotes for

vehicles by 20 manufacturers. Retailers can

satisfy customers’ needs for replacement car

remotes by selling a single device.

Universal Lubricants, LLCBooth #: 618Corporate HeadquartersP.O. Box 2920Wichita, KS 67201800-444-OILS (6457)www.UniversalLubes.com

Universal Lubricants blend and distribute

high quality proprietary lubricants, offer a

full line of environmental services, operate

one of the world’s most technologically-

advanced re-refineries, and provide

lubricant consultation through our state-

of-the-art laboratory.

ValvolineBooth #: 3233499 Blazer ParkwayLexington, KY 40509800-211-8778www.valvoline.com

At Valvoline, we’re the quick lube experts.

We offer three quick lube brands to meet

the needs of all different kinds of operators:

Valvoline Instant Oil Change, Express Care,

and We Feature Valvoline. Let us help grow

your business today.

Warren Oil CompanyBooth #: 629P.O. Box 1507Dunn, NC [email protected]: John Bitely

Manufacturer of Lubricants and Automotive

Car Care Chemicals. Marketed lubricant

brands include MileGuard, Coastal,

Lubriguard , Lubrigold Full Synthetic, Warren

and Autoguard Car Car Chemicals.

ZF Services, LLCBooth #: 724777 Hickory Hill DriveVernon Hills, IL [email protected]/usContact: Tom Rafferty

World’s largest supplier of gas-charged

lift supports to all domestic & import

Original Equipment manufacturers as well

as to aftermarket customers. OE quality.

Coverage second to none.

Zurn Green TurtleBooth #: 4302709 Water Ridge Parkway, #410Charlotte, NC 28217ehancock@zurngreenturtle.com704-295-1733www.greenturtletech.comContact: Erik Hancock

Manufacturer of Fiberglass Oil Separators,

our 30 year warranty protects against soil

and groundwater contamination.

THE Wonderful World - c.ymcdn.comc.ymcdn.com/sites/aoca.site-ym.com/resource/resmgr/... · 2 Welcome to The Wonderful World of iFLEX, presented by the Automotive Oil Change Association

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