The Wireless World Indoors 1 Confidential The Wireless Industry, Indoor Mobility Solutions and DAS Greg Watson October 2015 1.

The Wireless World IndoorsThe Wireless World Indoors 1Confidential

The Wireless Industry, Indoor Mobility Solutions and DAS

Greg Watson October 2015

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PRESENTATION AGENDA

• Mobility Industry Alphabet Stew – a few important terms and acronyms.

• Explosive Wireless Industry Growth – market drivers.

• Commercial Wireless Networks – technology evolution.

• Indoor Mobility Solutions – market drivers, challenges and opportunities.

• Zinwave – refreshingly simple, incredibly capable.

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MOBILITY INDUSTRY ALPHABET STEW

• LTE = Long Term Evolution. All IP, packet switching network.

• VoLTE = Enhanced, packet switched voice over LTE.

• OTT = Over The Top content. Applications such as Skype, Google Talk, WhatsApp and SnapChat.

• IoT = Internet of Things. Network of physical objects with embedded electronics and connectivity.

• Small Cell = low power radio access network (RAN) nodes.

• LTE-U = LTE in unlicensed spectrum (5 GHz), originally proposed by Qualcomm.

• LAA = License Assisted Access, LTE-A in unlicensed spectrum (5 GHz), aggregation of LTE on licensed and unlicensed spectrum, Ericsson sponsored 3GPP standard.

• AHJ = Authority Having Jurisdiction, very important albeit generic term for the Public Safety entity that enforces NFPA/IFC Fire Codes.

Explosive Mobility Demand

Mobile subscriptions outnumber fixed lines

7 to 1

Text messages sent every second

225,000

Average YouTube mobile video views per

day 1 Billion

Average time Apps used per person, per month in Q4 2013

30 hours, 15 minutes

# of apps downloaded from iTunes 100+ Billion

# of OTT messages (WhatsApp, Snapchat

etc.) sent in 2013 10.3 Trillion

Estimated # of IoT connected devices by

2020 25 Billion

Total Pandora listener hours in Q4 2013

4.54 Billion

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The Evolution of Commercial Wireless Networks

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COMMERCIAL WIRELESS NETWORK EVOLUTION

Source : www.androidauthority.com

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NETWORK TECHNOLOGY – CARRIER AGGREGATION IS CRITICAL

Source = Unwired Insight, Wireless Blog, March 25 2014

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Indoor Mobility SolutionsMarket Drivers, Challenges and

Opportunities

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• Mobility Appetite = Insatiable. Mobile Operators struggling to dimension Networks for exponential demand.

• Network Evolution = Change is Constant. Improved speed equals Network capacity. Next evolution cycle is here.

• Licensed Spectrum = Gold. Licensed spectrum is the Mobile Operators most valuable asset. Spectrum equals Network capacity. Expect more air to be sold by the FCC in the coming years

• Technology = Change is Constant. TDD, Carrier Aggregation, Convergence with Unlicensed and Integrated Sources are on the horizon.

COMMERCIAL INDOOR MOBILITY SOLUTIONS – MARKET DRIVERS

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• Fire Code Enforcement. Enforcement of existing NFPA and IFC Fire Codes for First Responder Networks becoming the norm for new building construction. Occupancy permit held hostage.

• Retroactive Enforcement. Some AHJ’s considering First Responder Network enforcement for existing buildings.

• Fire Code Changes Proposed for 2016. Both NFPA and IFC plan to release updated requirements, likely more stringent.

• FirstNet. National 700 MHz LTE Network will become reality at some point.

PUBLIC SAFETY INDOOR MOBILITY SOLUTIONS – MARKET DRIVERS

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INDOOR MOBILITY SOLUTIONS - CHALLENGES

Mobile Network Operators (MNO)

•Funding for indoor solutions very hard to come by, typically only for Fortune 100 companies, if at all.

•Approval to rebroadcast MNO networks difficult to obtain in some areas, impossible in others.

•MNO’s moving to alternate technologies for indoor coverage and capacity, shifting responsibility and cost to end user.

•Onerous documentation and testing requirements are expensive.

Technology Refresh Cycle

•New technologies and additional spectrum coming fast. Engineering a Layer One Network that has a reasonable life expectancy a real challenge.

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INDOOR MOBILITY SOLUTIONS - CHALLENGES

Public Safety Code Enforcement

•Understanding how the AHJ enforces Fire Code is incredibly important. There are significant risks in bidding a Public Safety opportunity without clear understanding of the AHJ expectations.

• Equipment “Hardening” – NEMA-4 rated enclosures for equipment and in some cases conduit for cable material.

• 12 or 24 Hour Battery Back Up – probably the single largest cost driver for a First Responder solution.

First Responder Solutions for New Construction

•Project gestation typically measured in years, not months. Once the crane’s in the air, it’s typically too late to bid.

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INDOOR MOBILITY SOLUTIONS - OPPORTUNITIES

Public Safety

• New Construction. These First Responder Networks are being constructed every day in cities all across America. Real projects with real budgets. Developers and General Contractors won’t get their permit for occupancy without demonstrating Code compliance.

• Retrofitting Existing Structures. Some AHJ’s are already starting to target key, existing structures for First Responder solutions.

• Upgrades. There are A LOT of under-designed First Responder solutions that won’t be able to deliver the quality required for LTE.

Enterprise

• Very Large Enterprise. Mobility is an expectation in certain industries. WiFi isn’t a high capacity Network solution. Commercial wireless is needed for application support and employee satisfaction. The largest of these customers can and do influence the MNO’s.

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INDOOR MOBILITY SOLUTIONS - OPPORTUNITIES

Enterprise

• Large and Medium Enterprise. The Smart Phone is the new work phone. It’s the device people want to use. These customers aren’t interested in spending money (capex or opex) on wireline telephony. This market is really starting to take off. MNO coordination and cooperation is the only real governor here.

Hospitality

• Similar to Very Large Enterprise. The need for Mobility Network access and capacity is very well defined. WiFi isn’t enough. Coupling coverage and capacity with Small Cell isn’t the right architecture for this vertical. MNO’s may engage and support this type of project. The big companies in this vertical are pushing hard for alternate technologies (LTE-U, CRAN, LAA) and they have budget to spend to fix wireless communication.

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ZinwaveRefreshingly Simple, Incredibly

Capable

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ZINWAVE HIGH-LEVEL OVERVIEW

What Frequency Will The Operators Acquire Next ?

Zinwave Has You Covered from 150 MHz to 2.7 GHz

150 MHz

2.7 GHz

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What Makes Zinwave Different?

• Zinwave = Public Safety Ready. VHF, UHF, 700 MHz, 800 MHz, First Net, Coverage Antenna Alarming…bring it on.

• Zinwave = Future Proof. Zinwave is Layer One done right. Install the physical layer once.

• Zinwave = Performance. Fiber-fed, simplex, wideband, 5W PA’s provide best in class performance. Compelling.

• Zinwave = Simple. One system, Five parts, All bands and technologies. Simple.

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Support Material and Sources

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SUPPORT MATERIAL

• Ericsson http://

www.ericsson.com/res/thecompany/docs/press/media_kits/ericsson-license-assisted-access-laa-january-2015.pdf

• Internet of Things (IoT)

https://en.wikipedia.org/wiki/Internet_of_Things

• DAS Market Starts Transformation to an Enterprise Market

http://

www.marketwatch.com/story/das-market-starts-transformation-to-an-enterprise-market-2015-09-30

• Cellular Savvy – Indoor Wireless Book and Consultant

http://cellularsavvy.net/