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HOW WE BECAME THE #1 PR FIRM IN REAL ESTATE The Wilbert Group
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The Wilbert Group: How We Became The #1 PR Firm in Real Estate

Nov 27, 2014

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Real Estate

The Wilbert Group, a leading PR firm in Atlanta, got its start with real estate clients. Our president Tony Wilbert was once a real estate reporter, and the industry is still in his blood. Real estate remains our largest practice group by far and the heart of our firm. This SlideShare shares more about our passion for all aspects of real estate and how we deliver valuable PR programs for our residential and commercial real estate clients.
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Page 1: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

HOW WE BECAME THE

#1 PR FIRM IN REAL ESTATE

The Wilbert Group

Page 2: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

The foundation ofThe Wilbert Groupis in real estate. We

develop relationships, design PR programs for residential and commercial firms and build results.

Page 3: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

The foundation ofThe Wilbert Groupis in real estate. We

develop relationships, design PR programs for residential and commercial firms and build results.

PUNS INTENDED

Page 4: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

We work with clients from every facet of real estate.

Page 5: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

AND THEREARE A LOT OF FACETS OF REAL ESTATE

We work with clients from every facet of real estate.

Page 6: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

THINK ABOUT A

TOWN

Page 7: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

Houses

Hotels

Apartments

Shops

Hospitals

Warehouses

Office Buildings

Page 8: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

REAL ESTATEIt is all

Page 9: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

Economic development agencies woo.

Architects design.

Bankers finance.

Lawyers negotiate.

Developers develop.

General contractors build.

Brokers lease.

Page 10: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

Economic development agencies woo.

Architects design.

Bankers finance.

Lawyers negotiate.

Developers develop.

General contractors build.

Brokers lease.

ALL REAL

ESTATE

Page 11: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

REAL ESTATE CLIENTS

Our

Include…

Page 12: The Wilbert Group: How We Became The #1 PR Firm in Real Estate
Page 13: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

We currently represent clients and

projects in…

Page 14: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

Cayman Islands

10+ STATES

Page 15: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

REAL ESTATEMeet Our

Team

Page 16: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

TONY WILBERTPresidentThe Wilbert Group

PR/Marketing Council for Urban Land Institute

Writes popular “Skyline Views” real estate blogSVP, Head of Real Estate Group (former)Edelman

Corporate Spokesman & Real Estate PR lead (former)The Home Depot

Head of Real Estate Group (former)Jackson Spalding

Real Estate Reporter (former)Atlanta Journal-Constitution

Real estate reporter & editor (former)Atlanta Business Chronicle

Editor (former)National Real Estate Investor

Page 17: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

V.P. Real Estate PracticeThe Wilbert Group

Director of Marketing (former)Atlanta Fine Homes Sotheby's International Realty

HADLEY CREEKMUIRAccount Supervisorleading Multifamily and Office Clients

Associate Editor (former) National Real Estate Investor

STEPHEN URSERYAccount ExecutiveLeading Hospitality, Mixed-use, Retail and Residential Clients

Director of Media Relations (former)Melissa Libby and Associates (hospitality-focused PR firm)

SUONG NGUYEN

Page 18: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

Asst. Account ExecutiveOffice, Multifamily and Retail clients

PR Committee MemberAmerican Institute of Architects’ 2015 National Convention

Associate Editor (former)Shopping Center Business and Southeast Real Estate Business

SAVANNAH DUNCANAccount Coordinatorarchitecture and mixed-use

Honors Thesis at Georgia Southern University focused on social media adoption in the real estate industry

LIANA MORAN

Page 19: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

AND THESE ARE THE THINGS THEY LIKE TO TALK ABOUT

Page 20: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

AND THESE ARE THE THINGS THEY LIKE TO TALK ABOUT

“It’s Wednesday, I can’t wait to read The Property Report in the Wall Street Journal.”

Page 21: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

“It’s Wednesday, I can’t wait to read The Property Report in the Wall Street Journal.”

“I never knew real estate could be so exciting. Love #CRE.”

AND THESE ARE THE THINGS THEY LIKE TO TALK ABOUT

Page 22: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

“It’s Wednesday, I can’t wait to read The Property Report in the Wall Street Journal.”

“I never knew real estate could be so exciting. Love #CRE.”

“Can’t decide if I’m more obsessed with architecture or landscape architecture.”

AND THESE ARE THE THINGS THEY LIKE TO TALK ABOUT

Page 23: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

“It’s Wednesday, I can’t wait to read The Property Report in the Wall Street Journal.”

“I never knew real estate could be so exciting. Love #CRE.”

“Can’t decide if I’m more obsessed with architecture or landscape architecture.”

“The best mixed-use projects always have chef-driven restaurants. “

AND THESE ARE THE THINGS THEY LIKE TO TALK ABOUT

Page 24: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

“It’s Wednesday, I can’t wait to read The Property Report in the Wall Street Journal.”

“I never knew real estate could be so exciting. Love #CRE.”

“Can’t decide if I’m more obsessed with architecture or landscape architecture.”

“The best mixed-use projects always have chef-driven restaurants. “

“You would not believe the cap rates on this project.”

AND THESE ARE THE THINGS THEY LIKE TO TALK ABOUT

Page 25: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

“It’s Wednesday, I can’t wait to read The Property Report in the Wall Street Journal.”

“Can’t decide if I’m more obsessed with architecture or landscape architecture.”

“The best mixed-use projects always have chef-driven restaurants. “

“You would not believe the cap rates on this project.”

“It’s Friday, can’t wait to read the Atlanta Business Chronicle.”

“I never knew real estate could be so exciting. Love #CRE.”

AND THESE ARE THE THINGS THEY LIKE TO TALK ABOUT

Page 26: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

Seriously... That is what they

talk about.

Page 27: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

And what does that mean for our clients?

Page 28: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

It means there is no learning curve...

Page 29: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

WE HIT THE GROUND

RUNNINGIt Means

Page 30: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

It means we are as passionate about your

business as you are.

Page 31: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

WE GET RESULTS

It Means

Page 32: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

2014Check out our

results from

(So far)

Page 33: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

MEDIA

Page 34: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

MORE MEDIA

!

!

!

!

!

!

!

!

Page 35: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

THOUGHT LEADERSHIP

Page 36: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

DIGITAL CONTENT

Page 37: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

PASSION FOR REAL ESTATE

Recently, The Wilbert Group Took Our

To New Heights…

Page 38: The Wilbert Group: How We Became The #1 PR Firm in Real Estate
Page 39: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

But puns and Photoshop skills aside…

Page 40: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

We know real estate better than any other PR

firm in the country.

Page 41: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

The

Wilbert Group

Page 42: The Wilbert Group: How We Became The #1 PR Firm in Real Estate

CONNECT WITH US

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