1 The Whys and Hows of Content Marketing
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1
The Whys and Hows of Content Marketing
.
Let’s look at how to make your content standout!
3Content type #1
InfographicsWhy Infographics?
perfect for communicating.
any idea or concept can be excuted.
Data , research & statistics can be showed.
Source for pic: http://www.oasisgrafx.com/images/InfographicDesign.jpg
Content type #2
Corporate blogging
Why Corporate Blogging ? Blogs give websites 43% more indexed
pages and 97% more indexed links.
Blogs on company sites result in 55% more visitors
Companies with blogs get 97% more inbound links.
Articles with images get 94% more views.
68% of marketers are planning to increase blogging activity.
Source: http://fusionmex.i-scoop.eu
60% of marketers say blog content creation is their top inbound marketing priority.
Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
Titles with 6-13 words attract the highest and most consistent amount of traffic.
(Source: http://www.hubspot.com/marketing-statistics)
Market Talks
Content type #3
Meme
Easy to read Simple to digest Shareable Relatable Trendy Recognizable To the point Aim for the quick laugh
Why Meme?
Content type #4
Video content.
Why Video contentmarketing?
90% of information transmitted to the brain is visual.
visuals are processed 60,000X faster in the brain than text.
40% of people will respond better to visual information than plain text.
Source:http://cdn.business2community.com
8
8%
19%
2%
28%
12%
8%
16%
Daily Less than a week
Multiple times a month
unsure Multiple times per
week
monthly weekly
How often B2B Marketers publish new content.
Content Marketing Trends
Content Marketing Impact 74.2% of companies indicate that content marketing is increasing
their marketing teams’ lead quality and quantity.
36% of companies with a documented content strategy indicate their content marketing is “very effective” or “extremely effective
52% of companies indicate that video converts “somewhat better” than other content types, while 19% indicate “much better.”
77% of all companies rate their social media marketing as successful at achieving the most important objectives set for it to some extent.
55% of business bloggers are getting 5% or more of their corporate web site’s traffic from their blog.
Related Documents
