The Why Before The How (November 2012)

THE WHY BEFORE THE HOW

Reena Merchant Twitter: @ReenaMerchant Website: www.reenamerchant.com

HOW DO I DESIGN FOR MOBILE?

HOW DO I ENGAGE MY USERS?

HOW DO I CREATE SOMETHING MARKETABLE?

@ReenaMerchant

WE WANT TO KNOW THE HOW

BUT MOBILE ISN’T JUST ANOTHER INTERFACE

IT’S THE MOST

SIGNIFICANT EVOLUTION IN USER INTERACTIONS SINCE THE MOUSE

@ReenaMerchant

6 BILLION MOBILE DESIGN ISN’T A NICHE

THERE ARE OVER

MOBILE USERS WORLDWIDE

Mobile devices outnumber desktops and laptops 3 to 1.

@ReenaMerchant

‘’ ‘’ BEFORE DIVING INTO THE “HOW”, WE MUST FIRST CONSIDER THE “WHY”. IN ORDER TO ORGANIZE YOUR SCREENS, CHOOSE YOUR

FEATURES, OR EVEN CHOOSE YOUR COLOR SCHEME, YOU FIRST HAVE TO KNOW WHAT YOU’RE UP AGAINST BY UNDERSTANDING THE HABITS THAT PEOPLE BRING TO THE MOBILE ENVIRONMENT.

@ReenaMerchant

JOSH CLARK, TAPWORTHY

[1]

PUT YOURSELF IN THEIR SHOES

(THEORETICALLY) @ReenaMerchant

EMPATHIZE

@ReenaMerchant

[2]

NO REALLY. PUT YOURSELF IN THEIR

SHOES

@ReenaMerchant

GENERATIVE RESEARCH

CONCEPTUAL SOLUTIONS

EVALUATIVE RESEARCH

@ReenaMerchant

TALK TO USERS

1 PRODUCT 60 USER INTERVIEWS WORLDWIDE

120 HOURS OF DATA @ReenaMerchant

EMPATHIZE MORE

@ReenaMerchant

[3]

ZOOM OUT

@ReenaMerchant

WHAT DEVICES ARE YOU DESIGNING FOR?

HOW WILL THESE DEVICES INTERACT?

WILL YOUR EXPERIENCE COMPLEMENT ANOTHER?

@ReenaMerchant

THE ECOSYSTEM

SOUR

CE: G

OOGL

E

EMPATHIZE UNDERSTAND USER BEHAVIOURS

EMPATHIZE MORE TALK TO USERS

ZOOM OUT WHAT’S YOUR ECOSYSTEM

CONTEXT IS KING. @ReenaMerchant

DON’T FORGET!

THANK YOU DRIVE HOME SAFELY� Reena Merchant Twitter: @ReenaMerchant Website: www.reenamerchant.com