The Whiz Times: The only Global EnrichTainment platform for Tweens

Custom made Daily news, interactivity,

enrichment and entertainment for tweens,

parents and teachers

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TM

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Extremely curious about

the Real world

Varied interests:

From Princesses to

Presidents. From cute

cats to Mars rovers; from

sports to offbeat trivia

Love the digital medium

and love to read, play

games, watch videos

and show-off their talents

Get information from

peers, school, family and

from media- unstructured

format

Complex, Uninteresting,

Inappropriate, Unsafe

Too fragmented

Current

happenings?

Media

Disconnect

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The only digital platform with

custom news, enrichment,

entertainment and creative

expression for tweens, parents and

teachers

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5

meets

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meets

+ User generated creative expressions, Entertainment,

Gaming, Interactivity…

Mission: Bring the real world

closer to tweens and families

The one-stop digital destination for tweens,

kids and parents

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Across devices, cross media Anytime, anywhere

Mobile app (iOS/Andorid)

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Web version (Responsive)

*coming soon!

Content Bringing the real world closer

• High quality stories: by

trained staff (more

than just journalists)

• High quality news in

pictures and videos

• 20+ stories a week!

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“Smart” content Evolution from static content to interactive content

Content engine Filter

by age

group: Different

content for different age

groups (or filter by

tags)

In-built WHIZ dictionary- just click on words (or

touch) and get their meaning and synonyms

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The Whiz Quiz : Turn the content from static to interactive

Custom, personalized

content

10 yrs

8 yrs

6 yrs

…And many other features

Unique interactive layer Enable tweens to show off their ‘Whiz’

Your profile

page and reward points breakdown by

activities

What’s your Whiz: Making Kids create

content!

Gamification Engine: Earn

Reward Points

on activities!

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Original Multimedia content Loads of videos

Dozens of videos. 15,000+ video views;

cartoons; Interactive slideshows with

original, high quality licensed photos

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‘Plug-in’ platform A ‘platform’ approach guarantees depth and breath

of content

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Content creators like “Another

cat cartoon” creator can easily

plug-in their content

• Totally moderated

• Pre-Approved partners can use an API to auto

populate content (under development)

Privacy and Safety guaranteed Making the internet a family friendly destination

• 2 dozen checklist points to ensure child safety and relevance

• High quality editorially approved content: Simple, Safe and Fun

• Fully moderated

• Responsible advertising

• No chats allowed, no personal information disclosed

• Multi pronged registration (13+ years, Below 13 years and for Teachers/Schools)

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Whiz mentors

Anubha Nelson Li-Mei Troy

Vice-

President, Fleishman-

Hillard

Singapore

Managing

Director, South East

Asia , SK

Telecom,

(Ex)Head,

Consumer

and

commercial, Nokia- South

East Asia &

Pacific,

Harvard

MBA

Educator and 6th

Grade

teacher,

California,

USA

Vishnu

CEO, APAC, Havas

Media;

amongst

top media

professionals

worldwide

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Chief Whiz

Shalabh Pandey

•Digital Media industry experience of

13+ years

•Previous: Head of Earned Media-

Nokia; Head of Digital: WPP/Havas

companies

•Author: “Think About it”; Ideas

shaping digital media in the new

decade”

•Dad of two Whiz kids

•All round fun guy

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Out there (and loving it!)

School Outreach programmes special events

and exhibitions

Online presence

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Social Media- Engaging parents, Mommy and

daddy bloggers

Partnerships

Validation Testimonials from industry, educators, parents

“The Whiz Times’ offering of a unique online edutainment platform for kids and families that is wholesome, safe and non-intrusive, is a great initiative with huge potential”

Chiradeep Gupta, Global Media Innovation Manager, Unilever Asia, Singapore

Eng Wah Tay, Head of Marketing, Nokia Singapore

“The Whiz Times is an innovative media channel that reaches out to tech savvy children and their parents. We are very excited to work with them to educate parents on the benefits of Kid’s Corner”

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“Academicians like us feel re-assured to see platforms like The Whiz Times that provide an opportunity for kids to be more aware of their world.

Ms Rose Manuel, Singapore based teacher and co-founder

of ‘Global Learning and Exchange Program’ Singapore

SHALABH PANDEY CONTENT & EDITOR’S DESK

(SINGAPORE) [email protected]

[email protected]

We would love to hear from you. Call us to hear joyous shrieks

Roving Rock Pte Ltd

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