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The Western Sydney University Brand
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The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

Jan 19, 2016

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Page 1: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

The Western Sydney University Brand

Page 2: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

BRAND RESOURCES

PROCESSES AND PROCEDURES

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND

COMMUNICATION

18/11/2015 PAGE 2

AGENDA

Page 3: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

Page 4: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

THREE STACKED LOGO

18//11/2015 PAGE 4R

THE BRAND MARK

TWO STACKED LOGO

Page 5: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

18/11/2015 PAGE 5R

THE BRAND MARK COLOURS

Page 6: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

18/11/2015 PAGE 6R

THE BRAND MARK

Page 7: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

18/11/2015 PAGE 7R

USING THE LOGO CLEAR SPACE & MINIMUM SIZE

Page 8: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

18/11/2015 PAGE 8R

USING THE LOGO

Page 9: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

18/11/2015 PAGE 9R

COLOURS

Page 10: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

18/11/2015

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

PAGE 10R

USING THE LOGO COLOUR DIFFERENCES

RGB – DIGITAL REPRODUCTION CMYK - PRINT REPRODUCTION

HEX #990033 C 7M 100Y 68K 32

Page 11: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

18/11/2015 PAGE 11R

A4 COVERS

Page 12: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

18/11/2015 PAGE 12R

ADVERTISING

Page 13: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

The Academy

Page 14: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

Research

Page 15: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

Graduate Research School

Page 16: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

BRAND RESOURCES

Page 17: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

BRAND RESOURCES

18/11/2015 PAGE 17R

• Brand Guidelines• Digital Guidelines• Verbal Assets• PP Templates• Fax and Letterhead Template• Poster and Flyer Templates

BRAND WEBSITE

WESTERNSYDNEY.EDU.AU/BRAND

Page 18: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

PROCESSES AND PROCEDURES

Page 19: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

18/11/2015

PROCESSES AND PROCEDURES

PAGE 19R

USING THE LOGO

Page 20: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

PROCESSES AND PROCEDURES

18/11/2015 PAGE 20R

WESTERNSYDNEY.EDU.AU/USINGTHELOGO

SOURCING THE LOGO

http://www.westernsydney.edu.au/marketingandcommunication/omc/using_the_logo
Page 21: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

PROCESSES AND PROCEDURES

18/11/2015 PAGE 21R

WESTERNSYDNEY.EDU.AU/USINGTHELOGO

WESTERNSYDNEY.EDU.AU/OMCLOGOAPPROVAL

OR

APPROVAL TO USE THE LOGO

http://www.westernsydney.edu.au/marketingandcommunication/omc/using_the_logo
https://www.westernsydney.edu.au/marketingandcommunication/omc/office_of_marketing_and_communication/logo_use_approval_request
Page 22: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION

Page 23: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION

18/11/2015 PAGE 23R

WESTERNSYDNEY.EDU.AU/MARKETINGANDCOMMUNICATION

OMC WEBPAGE

http://westernsydney.edu.au/marketingandcommunication
Page 24: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION

18/11/2015 PAGE 24R

• BOOK PULL UP BANNERS• REQUEST PRINT ADVERTISING

• DESIGN REQUEST

INTERNAL COMMUNICATIONS

• REQUEST ADVICE

SOCIAL MEDIA

• REQUEST SOCIAL MEDIA POSTS, CHANNELS AND CAMPAIGNS

MEDIA AND PUBLIC RELATIONS

• SUGGEST A STORY

BRANDING, MARKETING AND ADVERTISING

IMEDIA AND DESIGN

Page 25: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

PROCESSES AND PROCEDURES

18/11/2015 PAGE 25R

DESIGN REQUESTS

WESTERNSYDNEY.EDU.AU/OMCDESIGNREQUEST

https://www.westernsydney.edu.au/marketingandcommunication/omc/imedia/imedia_request_form
Page 26: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

BRAND SPECIFIC QUESTIONS

[email protected]

U

Page 27: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

UAC END OF SEP 2015 PREFERENCE REPORT

THE APPLICATION OF BRAND IS SEEN IN THE NUMBERS

Page 28: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

6.7% INCREASE IN SCHOOL LEAVERS FIRST PREFERENCE

1.5% INCREASE IN NON-SCHOOL LEAVERS FIRST PREFERENCE

Page 29: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.

4.4% NET INCREASE IN OVERALL FIRST PREFERENCE


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