THE WEEK THAT WAS WEEK 10
Dec 14, 2015
PEAK FOR THE WEEK COMMENCING 4th March 2012 (WEEK 10)
• PUT declines were evident again this week across all key trading demographics. AP 18-39 experienced the highest loss of 14%, AP 18-49 recorded a 10% loss and AP 25-54 a 7% decline. AP5+ had the smallest decline of -3% YOY.
• Tuesday & Thursday nights all experienced PUT growth YOY, with Thursday night recording the highest lift of 4% against AP 5+.
Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49
5+ 18-39 18-49 25-54
Year on Year
PUT Movement
Week 10 2012 34.6 27.8 30.4 34.1
Week 9 2012 35.7 29.6 32.1 35.9
Week 10 2011 35.8 32.4 33.7 36.6
Year on Year Ratings
Movement (against
channel demo's)
OVERNIGHT Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share
Week 10 2012 7.1 20.9 7.9 28.4 14.0 44.6 7.1 21.0 2.2 7.3 8.6 27.5 1.6 4.8
Week 9 2012 7.5 21.0 8.6 29.2 14.6 44.2 7.2 20.1 2.1 6.7 8.6 26.1 1.9 5.3
Week 10 2011 9.4 25.6 10.3 31.7 17.5 51.2 7.5 20.6 1.7 5.1 8.7 25.6 1.6 4.3
TV ONE HIGHLIGHTS AP 25-54
• For Week 10, TV ONE experienced a small audience decline of 5% (to 7.1 ratings) with share remaining relatively flat (at 20.9%). Year on year, both audience & share losses were reported.
• Sunday night experienced the highest weekly lift of 9% with One News, Politically Incorrect Guide and Offspring improving ratings WOW
• Year to date, TV ONE’s average audience is sitting at 7.4, compared to 9.2 in 2011.• One show was in the top 10 programmes this week.
• The week’s best buy was Monday’s Person of Interest with a CPT of $701.10
Source: Nielsen TAM
OVERNIGHT: Top Programmes for AP 25-54
The Big Bang Theory TV2 14.5Shortland Street TV2 14.3
Two and a Half Men TV2 13.8
The Amazing Race TV2 13.72 Broke Girls TV2 12.6
Go Girls TV2 12.6The Middle TV2 12.3The Politically G to Grown Ups TV ONE 11.9Once Upon A Time TV2 11.8Police Ten 7 TV2 11.7
OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat
Wk 10/12 8.6 8.3 8.7 6.5 6.9 5.4 5.5
Wk 9/12 7.9 8.7 9.9 7.1 7.0 5.7 6.5
Wk 10/11 11.2 10.7 10.5 10.1 7.0 7.7 8.4
Average Peak Audience AP 25-54
02468
101214
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
Aver
age
Peak
Aud
ienc
eAP
25-
54
Week Number
Rating Tracking
TV ONE 2011 TV ONE 2012 Consolidated TV ONE 2012 Overnight
TV2 HIGHLIGHTS AP 18-39
• TV2’s audience declined 8% this week (to 7.9 ratings) with a small share decline of 3% (to 28.4%). From a yearly perspective, audience losses and share declines were recorded.
• Wednesday night reported the highest weekly lift of 10% as all peak shows from 7pm experienced ratings growth WOW.
• TV2’s average audiences are sitting at 7.7 compared to 8.9 last year.• All of the top 10 programmes this week were on TV2.
• The week’s best buy was Monday’s F.R.I.E.N.D.S with a CPT of $605.20
Source: Nielsen TAM
OVERNIGHT: Top Programmes for AP 18-39
Shortland Street TV2 15.4The Big Bang Theory TV2 14.5Two and a Half Men TV2 14.1The Middle TV2 13.4
Go Girls TV2 12.9
The Amazing Race TV2 12.8
Police Ten 7 TV2 12.82 Broke Girls TV2 12.4
Highway Patrol TV2 11.8Once Upon A Time TV2 11.5
OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat
Wk 10/12 6.4 9.8 9.7 9.6 9.3 6.1 4.4
Wk 9/12 8.5 10.0 11.0 8.7 9.4 6.6 6.1
Wk 10/11 9.9 10.9 10.9 13.3 10.5 7.4 8.9
Average Peak Audience AP 18-39
02468
101214
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Aver
age
Peak
Aud
ienc
eAP
18-
39
Week Number
Rating Tracking
TV2 2011 TV2 2012 Consolidated TV2 2012 Overnight
• For Week 10, tvnz.co.nz Page Impressions are down 17% year on year with Unique Browsers down 23% for the same week last year. It should that this time last year was the Japan Tsunami.
• Year to Date, Page impressions on tvnz.co.nz have declined by 7% year on year, with Unique Browsers growing 1% on a yearly basis.
Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage
tvnz.co.nz PERFORMANCE
Top Sections
National News
Sport
World News
Entertainment News
Business
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
10000000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Week Number
Page Impressions & Unique Browsers on tvnz.co.nz
2011 Page Impressions 2012 Page Impressions2 2011 Unique Browsers 2012 Unique Browsers2
• TVNZ Ondemand weekly Stream Views increased by 60% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 41% ahead of last year.
• Revenge was the Top Episode streamed for the week.
TVNZ Ondemand PERFORMANCE
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 2011 were impacted by reporting issues.
Top 10 Streams
Revenge, Ep 4
Once Upon a Time, Ep 5
Shortland Street – Friday Episode
Shortland Street – Monday Episode
Shortland Street – Wednesday Episode
Shortland Street – Tuesday Episode
Go Girls, Ep 4
Shortland Street – Thursday Episode
Desperate Housewives, Ep 4
The Big Bang Theory, Ep 5
0
100,000
200,000
300,000
400,000
500,000
600,000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
Stre
am V
iew
s
Week Number
Stream Views on tvnz.co.nz Entertainment
2011 2012