image: flickr.com/photos/gregoryjordan the web you were used to is gone | @albertatrebla MOB’d UP - San Diego THE WEB YOU WERE USED TO IS GONE Architecture and strategy for your mobile content alberta soranzo | @albertatrebla MOB’d UP - San Diego, CA
60
Embed
The web you were used to is gone. Architecture and strategy for your mobile content.
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product.
The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?
In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding mobile experiences.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
image: flickr.com/photos/gregoryjordan
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
THE WEB YOU WERE USED TO IS GONEArchitecture and strategy for your mobile content
alberta soranzo | @albertatreblaMOB’d UP - San Diego, CA
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
REMEMBER THE INTERNET?
image: wtfjeans.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
THE INTERNET IS IN YOUR PANTS
image: wtfjeans.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
WHAT IS MOBILE?
image: huffingtonpost.com (Alamy)
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MOBILE USAGE STATISTICS
• 86% of mobile internet users use their device while watching TV.
• By 2014, mobile internet usage will overtake desktop internet usage.
• Adults spend more time on mobile media than they do on newspapers and magazines combined.
source: pocketyourshop.wordpress.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MOBILE ONLY PAGEVIEWS
source: mobithinking.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
image: flickr.com/photos/guidedbycthulhu
WHAT IS MOBILE?
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MOBILE WEB STATISTICS
• 99% of smartphone owners use their mobile browser at least once a day.
• 46% of consumers will NOT return to a mobile site that is not working properly.
• 39% of business do nothing to make site mobile-ready.
• 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.
• 18% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 24% in Africa, and 30% in Asia. This is up 192.5% since 2011.
source: pocketyourshop.wordpress.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MOBILE ONLY USERS
source: mobithinking.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MOBILE SEARCH STATISTICS
• 95% of mobile users use their devices for local search.
• 52% of all local searches are done from a mobile device.
• 9 out of 10 mobile phone searches result in a purchase or visit.
• 3 out of every 5 searches are conducted on a mobile device.
source: pocketyourshop.wordpress.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
DIRECTV
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
DIRECTV
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
DIRECTV
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
DO YOU HAVE A WEBSITE?
“You need to get your content onto mobile devices. Period.” — Karen McGrane
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
WHO DECIDES WHAT MATTERS?
image: flickr.com/photos/d_space
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MOBILE IS SOCIAL
image: flickr.com/photos/strandloper/
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MOBILE ONLY FACEBOOK
source: allfacebook.com
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
HOW WE USE THE INTERNET
“If people want to do something on the internet, they will want to do it using their mobile device. Period.” — Karen McGrane
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
WHAT ABOUT CONTEXT?
image: flickr.com/photos/kattebelletje/
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
WHAT ABOUT CONTEXT?
image: flickr.com/photos/piblet
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
ONE SITE
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
MANY DEVICES
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
image: flickr.com/photos/cannedtuna
THERE IS NO SUCH A THING AS MOBILE IA
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
WHAT IS IA?
The structural design of shared information environments.
the web you were used to is gone | @albertatrebla MOB’d UP - San Diego
WHAT DOES IA DO?
IA interprets information and expresses distinctions between signs and systems of signs and involves the categorization of information into a coherent structure.