The Wealth and the Wealthy: Exploring the Past to Secure a Sustainable Future for the Modern Family Office

THE WEALTH & THE WEALTHY

EXPLORING THE PAST TO SECURE A SUSTAINABLE FUTURE FOR THE MODERN FAMILY OFFICE

THE MODERN FAMILY OFFICE & ITS ORIGINS

THE WEALTH & ITS SUSTAINABILITY

THE WEALTHY & THE HUMAN FACTOR

THE MODERN FAMILY OFFICE &

ITS ORIGINS

1914

ROCKEFELLER´S PERFECT STORM

•  JOHN  D.  ROCKEFELLER  –  THE  WORLD´S  FIRST  BILLIONAIRE    

•  1902  –  THE  MOST  HATED  MAN  IN  AMERICA  

•  1907  –  STOCK  MARKET  COLLAPSED  OVER  50%  

•  1911  –  STANDARD  OIL  BROKEN  UP  BY  US  GOVERNMENT    

•  1913  –  FEDERAL  INCOME  TAX  INTRODUCED  

•  1914  –  LUDLOW  MASSACRE    

ROCKEFELLER´S SOLUTION •  1911  –  ESTABLISHED  THE  FIRST  MODERN  FAMILY  OFFICE  

•  1913  –  ESTABLISHED  THE  ROCKEFELLER  FOUNDATION    

•  1914  –  PIONEERED  WITH  IVY  LEE  MODERN  PUBLIC  RELATIONS  

•  1930´S  –  REINVESTED  DURING  THE  GREAT  DEPRESSION  

•  2013  –  THE  ROCKEFELLER  FOUNDATION  REACHES  100  YEARS  

2014

P  

L  

E  

P  

A  

PASSIVE    

WEALTH  

LIFE  &  FAMILY  

ESTATE  &  TAX  

PHILAN  THROPY  

ACTIVE  

WEALTH  

THE WEALTH THE WEALTHY

PASSIVE    

WEALTH  

LIFE  &  FAMILY  

ESTATE  &  TAX  

PHILAN  THROPY  

ACTIVE  

WEALTH  

THE WEALTH THE WEALTHY

PASSIVE    

WEALTH  

LIFE  &  FAMILY  

ESTATE  &  TAX  

PHILAN  THROPY  

ACTIVE  

WEALTH  

THE WEALTH &

ITS SUSTAINABILITY

THE PERFECT STORM •  TAXES  –  GOVERNMENTS  UNDER  PRESSURE  TO  RAISE  TAXES  &  

LAUNCHING  TAX  INVESTIGATIONS  AGAINST  THE  WEALTHY  

•  STRUCTURES  –  OFFSHORE  IS  INHERENTLY  FRAGILE  &  

STRUCTURES  THAT  ARE  LEGAL  ARE  NOW  IMMORAL  

•  DATA  –  THE  DATA  IS  EVERYWHERE  SO  SECRECY  IS  DEAD  

•   THE  FAMILY  BRAND  –    FAMILY  REPUTATIONS  AT  RISK  

A SUSTAINABLE FUTURE

•  TAXES  –  PAY  TAXES  OR  GIVE  THE  WEALTH  AWAY  

•  STRUCTURES  –  MINIMALISTIC  STRUCTURES  ARE  SUSTAINABLE    

•  DATA  –  BE  TRANSPARENT  AS  EVERYTHING  IS  ALREADY  PUBLIC  

•  THE  FAMILY  BRAND  –  DO  GREAT  THINGS  WITH  THE  WEALTH  

AND  MAKE  GREAT  INVESTMENTS  –  THE  WORLD  EXPECTS  IT    

THE WEALTHY &

THE HUMAN FACTOR

THANK YOU

Erlendsson Private Office

2 Archery Close, London W2 2BE, England [email protected]

+44 79 66 55 55 00