The Way Your Business Is Found On Google Has Changed Forever “The New Mindset For Successful SEO” http://newrisedigital.com Simon Dunant Founder New Rise Digital
The Way Your Business Is Found On Google Has Changed Forever
Jan 12, 2015
The New Mindset Of Successful SEO
If you're still using keywords to optimize your website for the search engines, you're losing the SEO battle. The web is changing faster than you can imagine, Google has a new strategy for returning results to it's search users, and the fast rise of mobile devices is changing the way people are searching for your products.
In this presentation you'll find out what strategies your business needs to adopt to stay ahead of the competition, and how to make sure your business stays visible in the search engines.
If you're still using keywords to optimize your website for the search engines, you're losing the SEO battle. The web is changing faster than you can imagine, Google has a new strategy for returning results to it's search users, and the fast rise of mobile devices is changing the way people are searching for your products.
In this presentation you'll find out what strategies your business needs to adopt to stay ahead of the competition, and how to make sure your business stays visible in the search engines.
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Transcript
The Way Your BusinessIs Found On Google
Has Changed Forever
“The New Mindset ForSuccessful SEO”
http://newrisedigital.com
Simon DunantFounderNew Rise Digital
Keywords Are Over For SEO
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Google No Longer UsesKeywords Alone On YourSite To Rank Your Pages
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Google Hides Organic SearchKeywords Used To Find YourPages From Your Analytics
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Getting Found In SearchIs Now About…
Platform + Relevance + Value
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Mobile Search Is Rising Rapidly
Source: Google / Nielsen March 2013
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Think About Voice Search
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Device Will Influence Search(mobile=geolocate=local)
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Content Will Also Add ToYour Search Relevance
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Think About User Experience+
Reputation (Yours & Your Market’s)
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Think Outside Google Too
Curation Is On The Rise
Individual Discovery Apps
Around Me LocalScope Google+ Local YPlan Events
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Think How You Can Help GoogleProvide The Best Answers
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Stop focusing purely on keywords to drive traffic
Start using keywords to discover trends
Use keywords as themes for content ideas
Use valuable relevant content to engage your visitors
Use Video & Social Media to distribute your content
Tag your content with location information
Create content that helps Google answer questions
Serve your visitor across desktop, tablet and phones
Focus on user experience, especially on mobile
Think about how the reputation of your business is seen
Think about how customers view your market’s reputation
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The New SEO Mindset Checklist:
If you’d like more insightInto digital marketing for your business, Grab a copy of our new book, Available now from Amazon.
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http://newrisedigital.com/book
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