WP Brand Connect & Brand Studio Connecting with The Washington Post Audience Kelly Andresen Director, Ad Innovations & Product Strategy
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Brand Connect
WP Brand Connect & Brand StudioConnecting with The Washington Post Audience
Kelly AndresenDirector, Ad Innovations & Product Strategy
WP BrandConnect Connecting Our Audience to Brand Messages
WP BrandConnect is a native advertising solution that enables advertisers to meet Washington Post readers wherever they are.
This opportunity is the first-of-its-kind, allowing our audience to engage with branded content in trusted environments around high-quality journalism.2
The highest quality content from the highest quality talent360 approach to hit our unique audience on all platformsConsultation we know what content our audience likesA voracious and always active audiencePlacements to maximize visibilityContent that compels and enlightens#Brand Studio | Our Client ServicesA branded content consultancy built to ensure marketers strategy is optimized for the Washington Post Audience.
Content CreationCustom Videos, Articles, Infographics, Interactives & MoreOur team will develop content our audience cravesSocial AmplificationOrganic and PaidTimely headlines to take advantage of current eventsAdvanced MeasurementEngagement and Social Metrics for deeper understandingBranded Content ConsultingMaking branded content engaging / shareableBranded Content Strategy#3Brand Studio | Advanced MeasurementOur Analytics Tools Provide Insight and Help Us Craft Content That Appeals To Readers
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Social AmplificationDedicated Accounts with a Amplification Strategy
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WP BrandConnect | PhRMA Success StoryWashington Post Will Integrate You Seamlessly Into Our EnvironmentSection Front IntegrationCross-Platform & ResponsiveBeautiful , Adaptive PlatformClient info-graphics and content
Homepage Integration
#Philips Brand Connect with Custom GridA Custom Grid To Display Philips Unique Messaging
Links to Philips Content & Video off-siteLinks to Philips Custom Content on-site
Mobile#Philips Custom ContentHealth Care Technology & Innovation
Info-graphicsArticles#
CITCustom Content & Unit Created To Reach Middle Market Managers
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