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Kick-off! Visual trickery! Powers of Ten Report Assignment 1 Progress Assignment 2 First peek at our final concept Circular designs Symbol development Concept development Research results Last adaptations Process report published

Intermediate concept presentation Final concept presentation Final concept presentation After research Process report

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February 17, 2011

Kick-off!ByJoris van Kruyssen

Hi everyone!

Welcome to our blog. With this blog well keep you up to date about our progress in

the IDE course Visual Communication Design.

For the first assignment we have to analyse four pictures, using the book VisualThinking for Design by Colin Ware. The results will be disclosed in a report of

approximately 12 pages.

The following pictures will be analysed:

If you have any questions or remarks please dont hesitate to contact us!

Well get back to you soon.

See you!

Larissa

Lisa

Stijn

& Joris

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February 21, 2011

Visual trickery!Bystijnjanmaat

Hi all,

We found a cool clip of an optical illusion on the net. This illustrates how eager your

mind is to fill in unknown factors in a visual.

A similar artwork is displayed in theEscher museum in The Hague, so if you TU Delft

students want to see how your 2,5D visual ability is fooled: check it out!

Youtube video:http://www.youtube.com/watch?v=bfGwHuBptto

One Response to Visualtrickery!

Group UMarch 10th, 2011 at 10:17 am|edit

wooow such a cool video!

February 25, 2011

Powers of TenBystijnjanmaat

I looked up the movie mentioned in Chapter 5 in the book Visual Thinking for Design

by Colin Ware. Its a beautiful clip made by the Eames office about zoom levels and

how fast you can go from the largest imaginable to the smallest in seconds.

Youtube video:http://www.youtube.com/watch?v=0fKBhvDjuy0

March 1, 2011

Report Assignment 1ByJoris van Kruyssen

Hi all!

Here you can read our report of Assignment 1!

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View this document on Scribd

Download link:VCD groep C Assignment 1

Progress Assignment 2ByJoris van Kruyssen

Hi all!

Weve been working on assignment 2 for a while now. To get some insights into our

process you can check out ourconcept presentation page.

March 27, 2011

First peek at our final conceptBystijnjanmaat

Its very Work in Progress as you can see.

What direction would you walk when you see this stripped version of the map? You

can leave your answer in the comments!

2 Responses to First peek at our finalconcept

VCD group NMarch 31st, 2011 at 10:58 am|edit

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I think this concept works very well, you walk with the reading direction.

o stijnjanmaatMarch 31st, 2011 at 11:26 am|edit

And this direction is clockwise or counterclockwise? Its a pity it is not a technique

covered in Wares book

But thanks anyway!

March 28, 2011

Circular designsBystijnjanmaat

Hi all,

To inspire our map designs we searched for some inspiring circular designs.

These examples also have a feeling of movement and direction. We will get back to

your soon with our final concept!

March 29, 2011

Symbol developmentBystijnjanmaat

At the moment we are working on symbol development. Since no extra text is used,

the facilities important to the tourist have to be communicated non-textually.

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This is a preview of the icons we have at the moment. Can you name all the

categories? Please leave a message in the comments if something is not clear!

See ya!

5 Responses to Symboldevelopment

VCD group NMarch 31st, 2011 at 10:56 am|editThey look very nice,

but i have to admit i had to look for a little while before i reconized the movie one and im notsure which catergory the one above is. a square?Do you think it is wise to tell people what is where? will you not direct the people to what theprefer to do (shopping/culture?) we have encounterd this problem our selfes. We used picturesand somepoeople ignore all visual cues and really look into the content of what to do. So wetried to not really make clear if you could go shopping or go to cultural things. It is just a tip

o stijnjanmaatMarch 31st, 2011 at 11:06 am|edit

The square icon is representing a painting, soa museum. I admit it could be clearer.Thanks for the tip!About your other comment, you shouldnt make too clear the direction youre taking isculture of shopping right? We just point out what is to do where, it is not a truedirectional cue.

VCD group UMarch 31st, 2011 at 11:28 am|edit

I really like your symbols, nice detail that they are shaped as the things you can do there, likelook at pictures or take the train. The contrast between the white background and the yellow

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train makes it quite hard to see it. Also the yellow for the train is brighter than the other coloursyou have chosen, and seems a bit different than the others. Is this done with purpose? (niceoverall choise of colours btw, they create a whole even though theyre different). Agree withgroup N about the movie-symbol, but the meaning of the painting was clear to me.

teamdryeyesMarch 31st, 2011 at 1:13 pm|edit

Hi Visualisers! Very nice styling of the labels indeed, although the clarity may not be totallyclear for the movies and the person..the person doesnt ring a bell so far.

Process report Visual Communication Design 2011April 7th, 2011 at 8:27 pm|edit

[...] this we came up with some icons to simplify the specific buildings and color codedthem. That time the phase of brainstorming about [...]

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April 2, 2011

Concept developmentBystijnjanmaat

In this post we will show our progress through our development of

concepts. See the Concepts below and the Work in Progress in

between.

The first 2 concepts were presented in the first presentation. We

got the comment the basic of the design should be a perfect circle,

so we modified the street names into the circle.

We developed icons and color coded them. Then the group wenttheir way and tried some implementations of the theory from

Visual Thinking for Design:

We aimed at first to guide the observer by changing the size ofthe street names. Size is a very strong pop out effect. Additionally, in this

phase we discovered the text orientation could be a cue to choose a

direction. It is not in the book of Colin Ware, but it definitely influences

the perception of the viewer. We have two conflicting theories about the

effect:

- The user might follow the normal reading pattern of moving down aline every time. If the user start with Delft CS and then moves to

Barbarasteeg, this may direct them counter clockwise.

Note: This theory is not applicable for Chinese tourists since they

sometimes read/write vertically and read upwards. For the reliability of

the concept, this has to be accounted for.

- The user might read the side that is easily readable, so the left side

first. Because of this, the map may guide them clockwise.

We played around with opacity of the street names. Weemphasized the streets with culture.

The circle in the Work in Progress 3, is slightly tapered andforces observers to go around the corner. It creates a flow in the visual:

a kind of pattern.

In the last Work in Progress we added the color coding of theicons to the street names to identify the shopping streets. Now

shopping- and culture streets can easily be filtered out by a human

mind.

After adding features for some time, we stripped everything down

and went back to the essence. But after a look at the assignment this left richinformation untouched, so we added the icons and color coding again.

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At the moment we are testing our bottom concept. We will get back to you soon!

Be sure to comment on this elaboration of our concept!

Thanks!

The Visualisers

April 5, 2011

Research resultsBystijnjanmaat

We tested our final prototype in Amsterdam and below are the results.

Did the users see differences between the maps?

Yes 17

No 3

Would the viewer walk in the right direction?

Yes 14

No 6

We also collected some conclusions of what worked best in our prototype.

What where the main differences that viewers indicated?

Writing direction 7

Use of Color 10

Bold letters 6

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This is the conclusion of our research. With these results, and especially the

Differences the users indicated, we made a redesign again.

This is to be found in theFinal concept presentation After research.

Cheers!

The Visualisers

April 7, 2011

Last adaptationsBystijnjanmaat

During the research we got some great insights and recommendations so we

improved our Final concept to the Final concept After research. This is to be found

on theFinal concept After research page.

This will be one of our last blog posts, at least of Assignment 2. We will get back to

you with our evaluation of the use of this medium: blogging.

Greetings,

The Visualisers

April 7, 2011

Process report publishedBystijnjanmaat

Dear readers,

Our progress report is ready check it outhere!

Cheers,

The Visualisers

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Here are some interesting examples of simplified maps with well-known landmarks.

Always good for a bit of inspiration!

__________________________________________________________

Last week we kicked off with a brainstorm/creative session. We discussed several

techniques and theories from the book of Colin Ware. In the end two different

concept directions were determined. We went on with these directions to create two

distinct concepts, this will result in four posters.

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__________________________________________________________

To get a clear overview of the route of assignment 2 we highlighted the streets thatare involved.

4 Responses to Intermediate conceptpresentation

Group UMarch 14th, 2011 at 11:27 pm|edit

Hello visualisers!

Your blog looks interesting. The inspiration-part is nice!I took a look at your concepts and I like the fact that they are totally different.I was wondering if (in the first concept) the people are really going left when they see one map,and right when they see the other map.I do think the map for the musea-route is clearly different from the map for the shopping-route.In the first one, the musea are really popping out and you harly see the shops (only when youare really looking for them) and in the second one, this is the other way around.

I think the second concept is very brave of you.It looks a bit chaotic, but at the same time it draws the attention and it is fun and playfull. Imnot too sure whether or not people are going to understand immediatly how the roads work(and therefore, how the map works), but that might be interesting to find out for you guys!

Goodluck with your presentation tomorrow.Nice blog!

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Final concept presentationThis is our final concept presentation. We hope you enjoy it.

Youtube video:http://www.youtube.com/watch?v=J9_pgcIDIeY

One Response to Final conceptpresentation

Process report Visual Communication Design 2011April 7th, 2011 at 8:27 pm|edit

[...] HomeFinal concept presentationFinal concept presentation After researchIntermediate concept presentation [...]

Final concept presentation After researchThis concept was developed after the results and incorporates some things the asked

viewers pointed out.

Route P

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Route K

The things we changed were:

- All the street names the same font-size.

Especially the prominent presence of Burgwal in the previous design distracted and

misguided viewers.- All streets have an indication if it is a shopping or a cultural street

- The starting point was found to be confusing: Burgwal drew too much attention, so

Delft CS was changed and emphasized as starting point.

- The circle was slightly edited.

2 Responses to Final concept presentation After research

Last adaptations Visual Communication Design 2011April 7th, 2011 at 10:19 am|edit

[...] concept presentationFinal concept presentation After researchIntermediate [...]

Process report Visual Communication Design 2011April 7th, 2011 at 8:28 pm|edit

[...] concept presentationFinal concept presentation After researchIntermediate [...]

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Process reportIntroduction

In this post we have summarized our process of Assignment 2. All posts in the

category Assignment 2 are to be foundhere. Here and there are references to other

posts for a more complete image.

Happy reading!

Greetings,

The Visualisers

Joris van Kruyssen

Stijn Janmaat

Lisa van Mastbergen

Larissa Plink

Starting up

The process started with the theory from the book; Visual Thinking for Design by

Colin Ware. InAssignment 1the result of this phase can be reviewed. We lookedclosely to the chapters as we started Assignment 2.

The assignment started with exploring the map. In Google Maps the route was filled

out and the circle, what is actually rectangular, was made visible.

Fig 1. Map of Delft with the Circle of Delft (red)

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With this map we came up with landmarks we might want to meet on our routes.

These landmarks are;

K-route

St. Agatha Square Prinsenhof(museum), Nusanthara museum, St. Agathamonastery.

Old Church New Church Maria van Jesse Church Student Societiy Alcuin of Sanctus Virgilius, old monastery, and Society Phoenix of

DSC, monument.

Theater & Cinema

P-route

Choorstraat Breestraat Pijnepoort Bastiaansplein Kruisstraat Vrouw Juttenland

After this wecame up with some iconsto simplify the specific buildings and color

coded them. That time the phase of brainstorming about concepts arrived. We cameup with two different ideas and worked them out in concepts: ourintermediate

concepts.

First concept

Route P Route K

Fig. 2 Concept 1

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The starting point of this concept was to recreate the map of Delft by replace the

streets by their names in perspective. This turned out to be very difficult and

unfortunately a lot of small streets have long names; this resulted in unreadable

streets or incorrect ratios.

We let go the perspective and relative ratios, and created a chain of street names. The

perspective of the street names was preserved for a playful effect.

The directional cues we used were: Opacityand Size.

Opacityis widely used to make the object pop out less. Actually it is a less saturateddisplay of the original object; a mixture of the color of the object and the background.

This causes it to fade to the back. We think this works well as a directional cue.

We made the opacity gradually decrease on the circle. It starts with bright white and

ends in grey-blue. Also the cultural figures have a decreased opacity, whereas theshopping bags have not.

We varied the size of the street names to provide direction and the shopping iconsand cultural figures to slightly emphasize the type of route.

Additionally, we indicated the shopping streets by giving the street names a yellowish

color.

Second concept

Route P Route K

Fig. 3 Concept 2

With the second concept we wanted to use the original map of Delft as a background

on which we created a circle. The circle has different shells. The directional cues we

used in this concept are: Gradient, Color, ShadowandSize.

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The gradient indicates the direction in the circle. The gradients move up a piece inevery next shell so the reader will be forced in that direction.

The size of the icons makes sure this type stands out. We also make useofcolor difference in the icond. We made the background blue and white: quite

neutral. The icons of the route that should stand out are colored yellow and the onesthat shouldnt were colored dark blue.

We also attached the shadows to the icons that should pop out. So they have twocues to pop out extra, yellow and have a drop shadow.

Comments & improvements

These were the two concepts that were presented in the first presentation.

On the first concept, we got the comment the basis of the design should be a perfect

circle, so we modified the street names into the circle.

The tutors also gave us tips regarding our second concept. He stated that the

difference was too obvious using the yellow and blue icons to let them pop out, this

difference could be more subtle. Another tip was to look at the use of the gradient in

the circle, the comment was that it wasnt evident enough. The last doubt was about

the use of the map itself.

Then the group went their way and tried some new implementations of the theory

from Visual Thinking for Design.

We first aimed to guide the observer by changing the size of the street names. Size is a

very strong pop out effect.

Additionally, in this phase we discovered the text orientation could be a cue to choose

a direction. We are aware it is not a subject in the book of Colin Ware, but we have

the opinion it definitely influences the perception of the viewer. So we wanted to

implement that feature in our final design to check out if it is true and usable.

Fig. 4 Work in Progress file (Route K)

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We had two conflicting theories about the effect:

1) The user might follow the normal reading pattern of moving down a line every

time. If the user start with Delft CS and then moves to Barbarasteeg, this may direct

them counter clockwise.

Note: This theory is not applicable for Chinese tourists since they sometimes

read/write vertically and read upwards. For the reliability of the concept, this has to

be accounted for.

2) The user might read the side that is easily readable, so the left side first.

Because of this, the map may guide them clockwise.

The next plan was to merge the two concepts with our final concepts, but

we realized that through intermediate steps.

First the next step was testing out our theories concerning the reading direction.

While working on the concepts we asked people in our environment to look at the

concept, ask which way they would take and in this way we tried to find out which

theory is (the most) valid. The short conclusion was that Theory 2 turned out to be

the most true (the outcome was not unanimous). So we embraced this idea and went

further exploring the opportunities of our concept. We implemented the perfect

circle simultaneously with this idea.

Fig. 5 Work in Progress file (Route K)

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Fig. 6 Work in Progress file (Route K)

Fig. 7 Work in Progress file (Route K)

At first, the idea was to fill up the cicle with words by deformation of the texts (see

Fig. 5 & 6). Later we simplified this to a straight textblocks, to make the overall viewcalmer (Fig. 7). We also explored the use of color. We wanted to make the map Delft-

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ish so the color blue should play the leading part (Fig. 6 & 7). We came up with yellow

for shopping and orange/red for the culture route, related to theDelft tourist website.

The background of the final design is also a result to make it more Delftish.

The use of icons is a difficult one. As can be seen in oursymbol developmentpost we

tried out all sorts of indicators. We ended up with tabs in the colors of the routes. The

tabs are attached to the applicable streets.

Final Design

Route K Route P

Fig. 8 Final Design v1

After adding features for some time, we stripped everything down and went back to

the essence (Fig. 8). But after a look at the assignment this left rich informationuntouched, so we added the icons and color coding again (Fig. 9).

Here the two versions of our final design are shown. The presentation page can be

foundhere.

Route K Route P

Fig. 9 Final Design v2

We added aspects we learned from the book:

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Opacity

Using opacity of the tabs, the ones we want to pop out, actually pop out.

Color

In the final design we make use of the added color coding of the icons to the street

names to identify the shopping streets, like used in Fig. 8. Blue colors used in the

create a neutral theme that fits Delft. The yellow and red/orange pop out against this

white and light blue setting.

Contrast

Contrast is used in the icons. Icons are cut, which creates the pop out effect. The

contrast in enhanced by using opacity of the tabs and also the boldness of the street

names. As mentioned above the colors of the tabs also contrast the background.

Testing the final design

After finalizing our design we needed to test it. We tested our Final Design (as in Fig.

9) at Amsterdam Central Station.

Participant Q1 Reason Q2 Reason1. (K) Yes Different colors Right

2. (P) Yes Different colors Right3. (K) Yes Different colors, bold letters Wrong To Burgwal4. (P) Yes Different colors Right5. (K) Yes Different colors, bold letters Right To Vrouwenregt6. (P) Yes Different colors Right7. (K) yes Writing direction, colors Right8. (P) Yes Writing direction, colors Right9. (K) Yes Writing direction, colors, Delft

CSWrong

10. (P) Yes Breestraat type size, Differentcolors

Wrong Because the streetssound nicer

11. (K) Yes Writing direction, bold letters Right12. (P) Yes Writing direction Wrong (Tourist)13. (K) Yes Writing direction, bold letters Right14. (P) No - Wrong15. (K) Yes Writing direction Right16. (P) Yes Delft CS Right17. (K) Yes Bold texts Right18. (P) No - Wrong19. (K) Yes Bold texts Right20. (P) No - Right

Fig. 10 - Test data

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Testing procedure

The testing procedure was conducted from the assignment as described. Two team

members traveled to Amsterdam and questioned 20 persons that were unacquainted

with Delft at the central station. They were asked 2 questions as can be seen below

and were asked if they could be filmed. We have footage of 4 test persons, this footagecan be seen in the presentation movie as posted on the blog.

First respondent

Both versions will be shown simultaneously to the respondent (show the two

versions only 10 seconds) with the question: Do you see any conspicuous differences

between these two presentations? The answer has to be yes or no. If the answer is

yes, ask the respondent to name the differences.

Now show the same respondent only one version of the map. Ask him the following

question: You are going to visit Delft for shopping and visiting museums. Whichroute do you choose, route K or P? The respondent shouldnt be aware that K stands

for Museum routeand P for Shopping route.

Second respondent

The procedure is the same as with the first respondent with the difference that now

the other map is shown and the question asked is You are going to visit Delft for

visiting museums and shopping. Which route do you choose, route P or K?

Results

One of the results that is remarkable, is how many people saw differences betweenthe maps. The three main differences between the maps, is the writing direction, the

opacity/boldness of the letters and the gradient of the colored sunbeams, as they

described it. At their first glance (that only lasted 10 seconds), they could already

distinguish the differences in letters, colors and some even the writing direction.

We thought the writing direction is a part of the design that is harder to distinguish,

because when you go looking for differences you look at most obvious differences

(color, size). However, because some street names are written larger, these streets

stand out more and make it more obvious that the writing direction is different.

When people will see the maps one day after the other, they probably will not notice

these slight differences.

The colors were experienced as more pleasant with a higher level of opacity. This

might have also something to do with the colors chosen for the design. As blue and

orange are complementing colors, in combination with each other they are very

obviously noticeable, which makes the composition vibrant and restless.

Also, when you show them the pictures and ask them for the differences, they will try

to find all the differences. When youre just looking at a map, you dont go searchingfor differences.

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Of all persons asked:

10 noticed the color differences,7 noticed the writing direction and

6people noticed the bold/not bold differences in font weight.6 noticed more than 1 difference and3 people noticed no differences.

For the second question (which direction would you go to), we were relieved that

most people went for the right direction.

For our concept Route K,

8 people choose the right route, 2 people choose wrong.For our concept Route P,6 people choose the right route, 4 people choose wrong.

The only noticeable thing there was that some people mentioned that they would go

for a certain street, and then mainly because that street was written in bold letters

and had a larger font size. This was the street Burgwal which attracted attention that

was not intentional.

Recommendations

After performing the test we had a group discussion and came up with several

recommendations to our final design.

Starting point

The starting point of our route is Delft CS. In our design we mirrored the vertical text.

Our recommendation is to make the text horizontal, so the starting point isnt

different in the two versions. Also it should attract the initial attention: so it should

stand out more, especially in relation to Burgwal.

Streets and landmarks

To make the route more balanced we want to add a shopping-street we left behind

earlier. We also want to indicate all streets that are shown at the map as either a

cultural or a shopping landmark. So we removed Oude Langendijk and Westvest, two

streets that are not worth mentioning in this route in respect to shopping of cultural

value. We added Pijnepoort, one of the bigger shopping streets in Delft.

Font size/weight (Boldness)

As one of the test results was that some people tended to go for the direction with the

most outstanding street. Not all streets had the same font size, because some streets

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have a longer name (consisting of more letters). Initially, we made all the streets

approximately the same length, with resulted in large font sizes for, again, Burgwal.

It should be taken into account that all streets should be in the same type size, no

matter the amount of letters that the street names contains. This way the streets are

all the same and one is not more obvious than the other when it comes to size

(however longer streets might also caught more attention than shorter streets).

Overall, the maps will gain a more calm composition by using the same type size.

To make a clear difference between the two routes, the weight of the text could be

adapted to the type of route that should be chosen. The streets of the route you want

the viewer to choose could be made more bold than the street names of the other

route.

ColorsIn the concepts, the yellow/orange colored tags have more or less opacity according

to the route we want the people to go. As many people noticed the color differences,

the matter of opacity should be more the same within the two maps.

In order to still make a clear definition, the street names could have a certain matter

of opacity. The streets of the route we want them to go could have more opacity than

the other routes.

Also in this design we only colored the streets that have a certain amount of shopping

or culture, which brings a certain visual imbalance to the map. People tend to go forthe route with more color on its side. If all streets would have an amount of color, the

map would be more in balance.

The colors might be chosen differently. Although blue and orange are complementary

colors, the orange and yellow are too present in the composition. The combination of

yellow and blue sometimes stands for cheapness (IKEA,Zeeman). This might

influence the way tourists look at the map, which is not a reaction the map is aiming

for.

Symbols

Although we did not test the symbols, a recommendation for the symbols might be

that they could stand out more in the composition of the map. That way it provides

more information about the things to do in Delft and it is more obvious that there is a

difference in shopping or cultural route

Conclusion

Following our recommendations, we made our latest design:Final concept

presentation After research. We felt we could easily make some adaptations, so we

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did. We decided to change the starting point, the chosen streets and landmarks and

font size of street names.

Route K Route P

Fig. 11 Final Design, after research

We hope you liked to follow our progress over the weeks and liked the end result!

Greetings,

The Visualisers

One Response to Processreport

Process report published Visual Communication Design 2011April 7th, 2011 at 8:33 pm|edit

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